SYS-CON MEDIA Authors: Xenia von Wedel, Peter Silva, Glenn Rossman, Ava Smith, Elizabeth White

News Feed Item

Introducing Beyonce RISE

The New Ascent of Woman

NEW YORK, March 4, 2014 /PRNewswire/ -- Beyonce believes a woman's power comes from within and when a woman connects with her very essence, she revels in her individuality, her strength, and her beauty. To honor this elevated and empowering attitude, Beyonce was inspired to create her newest scent, RISE.

To view the multimedia assets associated with this release, please click: http://www.multivu.com/mnr/65778-beyonce-rise-fragrance-coty-new-ascent-of-woman

Beyonce Launches Rise, the New Ascent of Woman

"The spirit of RISE encourages women to be all that we are," said Beyonce. 

A Colorful Composition

To create this exciting new scent Beyonce partnered with Loc Dong, a perfumer at IFF, to design a melodic melange of accords that leave a lasting impression. Beyonce continued the theme of incorporating her favorite flower, the Orchid, into her newest fragrance and did so in a special way. When Dong encountered the Gold Symphony Orchid, known as Queen of the Orchids, in the IFF Botanical Gardens, it struck both a musical and olfactory chord with him. He made it the featured note in the fragrant composition. The scent gets an added level of intrigue, personality and color when the Gold Symphony Orchid and Golden Apricot form a delightful duet. "The Orchid is the centerpiece of RISE," Dong says. "The Golden Apricot helps create a bold statement that is also playful." Dong also realized this duo delivered both an olfactory and a visual impact by evoking the color gold itself—an essential element  of the RISE identity. For Beyonce, gold symbolizes luminosity, optimism and strength. 

RISE is a rich and intoxicating luminous floral with beautiful top notes of Italian Bergamot, Golden Apricot and Iced Basil Sorbet; Luscious middle notes of Gold Symphony Orchid, Freesia Blossom and Natural Jasmine Sambac and sensual bottom notes that include Autumn Woods Accord, Cashmere Musk and Vetiver Extract.

A Bold Bottle

Gold is also featured prominently in the RISE bottle designed by Ken Hirst. The gold juice is encased in a tall, elegant glass bottle that emulates the trajectory of Beyonce's ability, and will, to rise above it all. The undulating gold collar flows around the soft lines of the bottle evoking a melodic sense of rhythm and perpetual motion. The cap's sculptural cluster of golden crystals ascends even higher, exuding strength and fortitude. Combining gold accents and crystal clear glass, crisp lines and smooth edges, the Rise bottle perfectly captures Beyonce's resilient spirit and graceful femininity.

A Striking Advertising Campaign

To capture the captivating spirit and energy of RISE, Beyonce partnered with film director Jake Nava to create a supremely sexy, cinematic interpretation with an inspiring message. Shot with a phantom camera, Beyonce slowly emerges from glinting clouds of golden dust and ascends into a sublime, seductive and uplifting image. As Beyonce powerfully states her mantra, it reinforces the inspiring positioning of the fragrance.

A Golden Compilation

The RISE collection has been designed to deliver this alluring new scent in several fragrant forms. You can choose to wear one alone or combine them to give you the inspiration you need to reach new heights.

Eau de Parfum 0.5 fl. oz. / 15ml        

$19.99

Eau de Parfum 1.0 fl. oz. / 30ml              

$34.00

Eau de Parfum 1.7 fl. oz. / 50ml  

$44.00

 

Beyonce Rise The New Fragrance

 

To view the multimedia assets associated with this release, please click: http://www.multivu.com/mnr/65778-beyonce-rise-fragrance-coty-new-ascent-of-woman

SOURCE COTY Inc.

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
The definition of IoT is not new, in fact it’s been around for over a decade. What has changed is the public's awareness that the technology we use on a daily basis has caught up on the vision of an always on, always connected world. If you look into the details of what comprises the IoT, you’ll see that it includes everything from cloud computing, Big Data analytics, “Things,” Web communication, applications, network, storage, etc. It is essentially including everything connected online from ha...
We are all here because we are sold on the transformative promise of The Cloud. But what good is all of this ephemeral, on-demand infrastructure if your usage doesn't actually improve the agility and speed of your business? How must Operations adapt in order to avoid stifling your Cloud initiative? In his session at DevOps Summit, Damon Edwards, co-founder and managing partner of the DTO Solutions, will highlight the successful organizational, process, and tooling patterns of high-performing c...
Software-driven innovation is becoming a primary approach to how businesses create and deliver new value to customers. A survey of 400 business and IT executives by the IBM Institute for Business Value showed businesses that are more effective at software delivery are also more profitable than their peers nearly 70 percent of the time (1). DevOps provides a way for businesses to remain competitive, applying lean and agile principles to software development to speed the delivery of software that ...
Docker offers a new, lightweight approach to application portability. Applications are shipped using a common container format and managed with a high-level API. Their processes run within isolated namespaces that abstract the operating environment independently of the distribution, versions, network setup, and other details of this environment. This "containerization" has often been nicknamed "the new virtualization." But containers are more than lightweight virtual machines. Beyond their small...
The move in recent years to cloud computing services and architectures has added significant pace to the application development and deployment environment. When enterprise IT can spin up large computing instances in just minutes, developers can also design and deploy in small time frames that were unimaginable a few years ago. The consequent move toward lean, agile, and fast development leads to the need for the development and operations sides to work very closely together. Thus, DevOps become...
Cloud Expo 2014 TV commercials will feature @ThingsExpo, which was launched in June, 2014 at New York City's Javits Center as the largest 'Internet of Things' event in the world.

ARMONK, N.Y., Nov. 20, 2014 /PRNewswire/ --  IBM (NYSE: IBM) today announced that it is bringing a greater level of control, security and flexibility to cloud-based application development and delivery with a single-tenant version of Bluemix, IBM's

An entirely new security model is needed for the Internet of Things, or is it? Can we save some old and tested controls for this new and different environment? In his session at @ThingsExpo, New York's at the Javits Center, Davi Ottenheimer, EMC Senior Director of Trust, reviewed hands-on lessons with IoT devices and reveal a new risk balance you might not expect. Davi Ottenheimer, EMC Senior Director of Trust, has more than nineteen years' experience managing global security operations and asse...
The major cloud platforms defy a simple, side-by-side analysis. Each of the major IaaS public-cloud platforms offers their own unique strengths and functionality. Options for on-site private cloud are diverse as well, and must be designed and deployed while taking existing legacy architecture and infrastructure into account. Then the reality is that most enterprises are embarking on a hybrid cloud strategy and programs. In this Power Panel at 15th Cloud Expo (http://www.CloudComputingExpo.com...
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at Internet of @ThingsExpo, James Kirkland, Chief Ar...
Leysin American School is an exclusive, private boarding school located in Leysin, Switzerland. Leysin selected an OpenStack-powered, private cloud as a service to manage multiple applications and provide development environments for students across the institution. Seeking to meet rigid data sovereignty and data integrity requirements while offering flexible, on-demand cloud resources to users, Leysin identified OpenStack as the clear choice to round out the school's cloud strategy. Additional...
Technology is enabling a new approach to collecting and using data. This approach, commonly referred to as the "Internet of Things" (IoT), enables businesses to use real-time data from all sorts of things including machines, devices and sensors to make better decisions, improve customer service, and lower the risk in the creation of new revenue opportunities. In his General Session at Internet of @ThingsExpo, Dave Wagstaff, Vice President and Chief Architect at BSQUARE Corporation, discuss the ...
The security devil is always in the details of the attack: the ones you've endured, the ones you prepare yourself to fend off, and the ones that, you fear, will catch you completely unaware and defenseless. The Internet of Things (IoT) is nothing if not an endless proliferation of details. It's the vision of a world in which continuous Internet connectivity and addressability is embedded into a growing range of human artifacts, into the natural world, and even into our smartphones, appliances, a...
SYS-CON Media announced today that Aruna Ravichandran, VP of Marketing, Application Performance Management and DevOps at CA Technologies, has joined DevOps Journal’s authors. DevOps Journal is focused on this critical enterprise IT topic in the world of cloud computing. DevOps Journal brings valuable information to DevOps professionals who are transforming the way enterprise IT is done. Aruna's inaugural article "Four Essential Cultural Hacks for DevOps Newbies" discusses how to demonstrate the...
"BSQUARE is in the business of selling software solutions for smart connected devices. It's obvious that IoT has moved from being a technology to being a fundamental part of business, and in the last 18 months people have said let's figure out how to do it and let's put some focus on it, " explained Dave Wagstaff, VP & Chief Architect, at BSQUARE Corporation, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.