SYS-CON MEDIA Authors: Elizabeth White, Liz McMillan, Pat Romanski, Esmeralda Swartz, Kevin Jackson

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PITOOEY! Inc Announces Contract to Build "Legal 420" With Innovative Holdings Inc

Legal 420 Is a Mobile Application and Website Designed to Keep the Public Informed of Marijuana Legislation

PHOENIX, AZ -- (Marketwired) -- 03/04/14 -- PITOOEY! Inc (OTCQB: PTOO) has entered a contract with Innovative Holdings Incorporated to build "Legal 420", a mobile application and website designed to help keep the public informed of marijuana legislation in their state. With this app, users can gain information on the location of doctors, caregivers and dispensaries as well as find instructions on how to become a caregiver, file paperwork to gain your license or obtain a marijuana ID card. Alternatively, users can obtain information on current legislation for medical or recreational use in their state and help take action through local advocacy groups.

PITOOEY! Inc and Innovative Holdings believe that this application will benefit users in the United States in the wake of the recent decriminalization of marijuana in Colorado and Washington States. Many states are now following suit as it is an innovative approach to increase revenue in a struggling economy under the belief that marijuana should be regulated in a manner similar to alcohol and tobacco.

About PITOOEY!™, Inc.: PITOOEY!, Inc. is a complete digital marketing agency offering small businesses unique service packages based on the clients' desires and the type of following or "reach" they would like to establish. Pitooey! provides small businesses with the infrastructure, software and services that generate social media engagement, capture leads and drive online and offline sales. For more information, please visit: www.Pitooey.com

Safe Harbor: This release contains statements that constitute forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These statements appear in a number of places in this release and include all statements that are not statements of historical fact regarding the intent, belief, or current expectations of Pitooey!, Inc., its directors or its officers with respect to, among other things: (i) financing plans; (ii) trends affecting its financial condition or results of operations; (iii) growth strategy and operating strategy. The words "may," "would," "will," "expect," "estimate," "can," "believe," "potential" and similar expressions and variations thereof are intended to identify forward-looking statements. Investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, many of which are beyond Pitooey!, Inc.'s ability to control and their actual results may differ materially from those projected in the forward-looking statements as a result of various factors. More information about the potential factors that could affect the business and financial results is and will be included in PITOOEY!, Inc.'s filings with the Securities and Exchange Commission.

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