SYS-CON MEDIA Authors: Kevin Benedict, Gilad Parann-Nissany, Michael Bushong, Eric Brown

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AdPeople’s “Full Circle” Initiative Explores the New Marketing Agenda

The challenges that CMOs face today did not exist yesterday. With a constantly changing playing field, empowered and tech-savvy consumers, behavioral data analysis and financial constraints, a new mindset and setup is a must. With this in mind, AdPeople Copenhagen established a CMO network called “Full Circle.” Renowned Danish newspaper Berlingske Business is a collaborative partner in this effort, providing selected conferences.

Focusing on business effectiveness

The objective of Full Circle is to facilitate a discussion on CMO challenges within the new marketing agenda and business environments of today and tomorrow. Specifically, the network will discuss current challenges and solutions based on international inspiration, local input and networking. CMO attendees have the opportunity to collaborative and find new answers together with like-minded marketers from both B2C and B2B, thereby achieving increased ROI and value in their marketing initiatives.

Each “Full Circle” meeting has its own theme and keynote speaker. The first meeting took place on January 22 with the theme “New agenda for the CMO – seen from a CEO perspective”, and it was a great success. Sixteen core target CMOs from a pool of influential Danish companies attended the event at AdPeople’s office in Copenhagen.

Taking charge of tomorrow’s CMO solutions

Another objective of this marketing roundtable is to build awareness in major, global-minded companies of AdPeople’s complete offerings – hence, the name Full Circle. With this initiative, AdPeople has also set the scene of what should be top-of-mind for marketers and how to keep ahead of the competition. In this way, it has provided a much-needed forum in which CMOs can address the very real issues that affect meeting their goals.

Read more about Full Circle and its first meeting in this article: http://bit.ly/1hqeZfu

About AdPeople Worldwide

AdPeople Worldwide is a lean global agency network specializing in combining global creativity with operational efficiencies. It is a member of WPP (NASDAQ:WPPGY) and part of the Wunderman network. For more information, visit www.adpeople.com.

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