SYS-CON MEDIA Authors: Roberto Medrano, Dmitriy Stepanov, Gilad Parann-Nissany, Srinivasan Sundara Rajan, Sean Houghton

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getAbstract Announces New Apps for All Popular Mobile Platforms

getAbstract, a leading online media company, with a mission to find, expertly compress and provide universal access to critical business knowledge in a format that can be quickly and easily absorbed, is pleased to announce a new app that is now available for all popular platforms. The app allows subscribers to access the full library of 10,000 getAbstract business book summaries, TED Talk briefs and compressed financial reports from virtually any mobile device. Completely re-designed for this release there are now native implementations on iOS, Android, Windows Phone 8, BlackBerry OS 10, as well as on iPad and Android Tablets. Now, wherever you are, whenever you want and whatever platform you use – mobile users can read or stream audio without limits.

According to Bersin by Deloitte’s 2013 Corporate Learning Factbook, mobile devices are increasingly being used for learning purposes. Up to 31% of large organizations deploy educational content to mobile devices. At least half of getAbstract’s millions of users access summaries through their favorite mobile devices. “Everyone is overloaded with information these days. So employers are increasingly supplementing formal classroom training programs with a continuous stream of more bite-sized, informal resources that are available on-demand, when specific questions or problems crop-up. Around 30% of organizations we surveyed recently, for example, now use digital book summaries,” said Todd Tauber, VP of Enterprise Learning Research at Deloitte Consulting LLP’s human capital research practice, Bersin by Deloitte.

The getAbstract app facilitates micro-learning with user-friendly features such as customized reading lists on start screens while social sharing and analytics capabilities make it possible to anticipate trends and see what others are reading. A Personal Favorites folder lets you transfer and sync from one device to another – fast and seamless. The complete spectrum of getAbstract language options are available: English, German, Spanish, Portuguese, French, Chinese, and Russian. In addition, the apps allow seamless Single-Sign On into corporate LMS systems for simplified integration and improved adoption by end-users.

getAbstract is also announcing major improvements to the layout and design of summary PDFs that is more in line with their current web appearance. The changes were made to improve readability and comprehension while maximizing page space for the abstract text. Each summary will feature direct links to an ecommerce site so the complete book can be purchased on-the-spot.

“I really like the new layout. It’s clean, easy on the eyes and mind, and more graphically appealing,” said Justin Mass, Learning Technology & Design Senior Manager at Adobe. “Functionally, it helps me make a quick decision on whether I should commit the time to reading the full book.” Thomas Glatt, Senior Consultant eLearning at Credit Suisse, adds, “I like the new abstract layout very much, it looks fresh and is consistent with the new offerings from getAbstract (TED, Finance Report) – great stuff.”

About getAbstract

Founded in 1999, getAbstract is a leading online media company with a mission to help business professionals make better decisions and turn them and their companies into more successful entities by finding, expertly compressing and providing universal access to critical business knowledge in a format that can be quickly and easily absorbed. Millions of users worldwide subscribe to its on-demand compressed knowledge. Its solutions include a library of more than 10,000 getAbstract business book summaries, TED Talk briefs and compressed financial reports, available in text and audio format on popular platforms. Over one-third of Fortune 100 companies use getAbstract to help their employees to make more informed decisions and to drive business performance. For more information, please visit http://www.getabstract.com.

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