|By PR Newswire||
|March 5, 2014 10:17 AM EST||
LOS ANGELES, March 5, 2014 /PRNewswire/ -- Following a year of unprecedented audience growth and an expanding digital footprint, REV New Media has announced a corporate name change to Shandy Media (www.shandymedia.com). Named after the unlikely-but-delicious combination of lager and lemonade, the name was chosen as a reminder of the publisher's mission: to mix things up.
With a 2013 expansion that saw the company increase in size, a 40% increase in traffic among its five sites, and the addition of an in-house sales team, the name change demonstrates a re-commitment to the original values of the company: to provide unique, original, and disruptive content to the millennial consumer group across multiple platforms.
The addition of the Direct Sales and Branded Entertainment team brings in more than 40 combined years of digital media experience led by industry vet Jody Salamirad. The former National Entertainment Sales Director at Glam Media, Salamirad currently leads the team as Vice President of Sales at Shandy Media, where she oversees strategic partnerships with a 360-degree approach to digital media as well as all advertising and branded entertainment revenues. The WWE is the first partnership with the Direct Sales and Branded Entertainment team for Shandy Media.
"Shandy Media is a name that reflects our obsession with combining the many passions of our generation together to form a singular, powerful experience," said Raymond Attipa, co-founder and CEO. "With the growth and stability of our digital sales team, it's a priority that each of our properties be an active part of creating their vertical's culture; but at the end of the day it's the combination of all these vibrant, in-house brands under the Shandy Media banner that yields a sum greater than its parts. That's the alchemy."
About Shandy Media
Shandy Media, formerly REV New Media, was founded in 2007 to meet the demands of the popular 18-35 demographic, seeking to find their "daily fix" of entertainment news in a quick yet entertaining manner. With its first and flagship property Hollyscoop.com, Shandy Media successfully began aligning Fortune 500 brand advertisers with a demographic that was notoriously difficult to reach through traditional media. In 2011, Shandy Media launched several additional web properties to diversify its audience and gain a larger reach as it evolved into a prominent web publisher. Sites include ModaMob.com, TheSavory.com, Stereotude.com, TheFumble.com and The Lowdown with Diana Madison. For additional information, please visit www.ShandyMedia.com.
SOURCE Shandy Media