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Leadership Initiative for Rainbow Light Translates into Double-Digit Growth for Natural Vitamin Brand

Pioneer and Leader of Natural Food-Based Vitamins Unveils New Brand Identity with Game-Changing Campaign

ANAHEIM, Calif., March 5, 2014 /PRNewswire/ -- Rainbow Light Nutritional Systems, the number-one trusted natural vitamin brand, will unveil its new Game Changer/Life Changer campaign at Natural Products Expo West (booth #1304) in Anaheim, Calif, March 7 - 9. The marketing campaign features women leaders who are making seismic impacts in community and planetary health. In addition, each of the Game-Changers will receive a donation to their cause through Rainbow Light's newly announced corporate social responsibility program, Circle of Care.

The Game-Changer/Life Changer campaign is brand evolution that touches all aspects of Rainbow Light's marketing organization from logo and package design, to creative strategy. The rebrand, coupled with an intensive restructuring of the sales organization, has resulted in double-digit growth for Rainbow Light, the pioneer and leader of natural food-based vitamins.

Consumer Survey Ranks Rainbow Light as the Number-One Most Trusted Natural Vitamin Brand—An independent national survey by market research firm Wiest & Company¹, which surveyed 1,200 supplement users about brand attributes, recently ranked Rainbow Light as the most trustworthy natural vitamin brand among the top seven natural vitamin brands. In addition, consumers rated Rainbow Light as the leader in quality, value, and innovation.

"The Game Changer campaign symbolizes Rainbow Light's innovative leadership in the supplement arena as well as the philosophy that people have the power to transform their own health and the health of their communities," said Michael Galef, Rainbow Light's vice president of marketing. "Whether it's our game-changing formulations or our corporate social responsibility initiatives to fight malnutrition, and plastic pollution in our natural habitats, Rainbow Light is proof that business can do well while doing good."

Rainbow Light's Game-Changers include:

  • Anna Cummins—Author and spiritual teacher who founded 5 Gyres to end plastic pollution
  • Marianne Williamson—Arts activist and political leader
  • Gina Belafonte—Actress, producer and social entrepreneur
  • Betsy Hall McKinney—Mother, social entrepreneur and President of The Founding Family
  • Kathy Valentine—Game-changing philanthropist and former Go-Go's band member

In addition, Valentine will perform during a special guest appearance at Rainbow Light's Expo West party at booth #1304, Friday, March 7 at 4:00 p.m.

For more information on Rainbow Light and its products, visit www.RainbowLight.com.

¹ Independent Research, Wiest & Company n=1,200

About Rainbow Light®
Rainbow Light® is the number-one most trusted natural vitamin brand. All Rainbow Light formulations are research-backed to deliver optimal health benefits with a blend of superfood concentrates, organic spirulina and herbal extracts. Plant enzymes, probiotics and botanicals are added to enhance digestion and nutrient absorption for the Rainbow Light difference, a difference you can feel. To learn more about Rainbow Light's wellness formulas and corporate social responsibility initiatives visit: www.rainbowlight.com and facebook.com/RainbowLightNS.

SOURCE Rainbow Light Nutritional Systems

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