|By Business Wire||
|March 5, 2014 11:10 AM EST||
Enjoy Life Foods is taking the lead in utilizing digital and mobile solutions to assist retailers across multiple channels to grow sales in the Free-From food category. Reaching the consumer at multiple touchpoints throughout their path to purchase, as the consumers make knowledge-based choices on what brand they will purchase is giving the company a distinct edge over its competitors in the fast-growing market for gluten free and allergy friendly foods.
“We have embraced digital engagement for the past few years, and as we have learned more about our consumers’ shopping habits, we have enhanced our digital strategies to better take advantage of our target consumers’ behavior,” said Joel Warady, Chief Sales and Marketing Officer for Enjoy Life Foods.
Of all the gluten-free and allergy-friendly food companies in North America, when it comes to engaging with the consumer during their brand decision making process, Enjoy Life Foods has more tools that drive traffic to retailers across all channels than any of its competition. “We are providing consumers with an enhanced product locator service that will assist them in finding Enjoy Life products in the over 12,000 U.S. stores that feature our brand. Couple that with our digital couponing, our brand loyalty program, and our mobile engagement tools, it is easy to understand why our sales velocity (product sold off the shelf) has increased over 38% in the last year,” explained Warady.
While many CPG companies continue to market their products in a traditional manner as they try to sort through the digital opportunities that exist, Enjoy Life Foods has been recognized as a leader in the digital and social space. The company, which remains privately owned, has partnered with its consumer community to create sharable stories, and has provided the consumers with the platforms in which to share these stories. This has resulted in the brand outperforming the fast-growing gluten free category in the last two years, while increasing traffic to the gluten free sections in the stores of its retail partners.
“We are fortunate to have a brand that plays such an important role in our consumers’ daily lives,” Warady explained. “There is no better marketing program than an enthusiastic consumer and we are pleased to able to provide these consumers with the opportunity to help us grow our brand through digital and mobile solutions, resulting in more life-changing Free From products on more retailer’s shelves.”
Enjoy Life Foods will be showcasing its digital and mobile solutions at Natural Products Expo West, the leading trade show in the natural, organic and healthy products industry, attracting over 60,000 industry professionals including buyers and category managers from most major retailers in the food, drug and mass channels in North America.
About Enjoy Life Foods
Enjoy Life Foods is the leading brand in the Free From category. All products are gluten-free and free from the top 8 allergens (NO: wheat, dairy, peanuts, tree nuts, egg, soy, fish and shellfish) making them safe for over 100 million individuals who live with food intolerances. In addition, all products are verified non-GMO. Enjoy Life was founded by Scott Mandell 12 years ago with the mission to create great-tasting, allergy-friendly snacks. Today the product line has grown to 43 different foods across eight categories all of which are sold in natural food, conventional grocery stores, and mass retailers throughout the U.S. and Canada, as well as specialty online retailers. Enjoy Life’s mission and company promise is to deliver safe, better-for-you products free from the top 8 allergens, but not free from taste!