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Alorica Names Colleen Beers Head of Client Services for Strategic Accounts

Alorica, a worldwide, leading provider of customer management outsourcing solutions, announced today that it has named Colleen Beers as senior vice president of strategic accounts for client services across worldwide operations as part of the company’s continued growth and success.

Alorica has placed Colleen Beers as head of client services for strategic accounts. Beers is respons ...

Alorica has placed Colleen Beers as head of client services for strategic accounts. Beers is responsible for growing the business in key markets and expanding client relationships. (Photo: Business Wire)

Beers joins a seasoned leadership team at Alorica as it builds on its mission to provide its customers with the most cutting-edge business process outsourcing (BPO) solutions. With more than more than 22 years of executive experience with call center and CRM solution providers for top-tier global customers, Beers is charged with growing the business in key markets as well as overseeing Alorica’s strategic accounts to help ensure quality service.

“As a business built upon providing solutions that help our clients provide the best customer experience in a cost-effective environment, we at Alorica understand the importance of delivering dedicated attention to specific customer needs and challenges,” said Andy Lee, chairman and chief executive officer of Alorica. “Colleen’s devoted responsibility as head of strategic accounts will be to develop deeper, more strategic relationships with our top customers, resulting in stronger partnerships, increased international growth, and additional revenue opportunities.”

With more than 40 locations across the United States and beyond, Alorica is the largest Minority Business Enterprise (MBE) domestic outsourcing provider. As a privately-owned company, Alorica provides unique end-to-end customer management based on a customer’s needs.

About Alorica

Alorica is a worldwide leading provider of customer management outsourcing solutions spanning the entire customer lifecycle. From customer acquisition and sales, to customer care and support, to logistics and fulfillment, Alorica offers a seamless customer experience across all service channels. Alorica’s award-winning Business Process Outsourcing services span both the Business-to-Consumer (B2C) and Business-to-Business (B2B) sectors across all industries for Fortune 1000 companies. Headquartered in Irvine, Calif. with more than 20,000 employees in 40 domestic, near shore, and offshore customer management centers, Alorica offers the proven industry experience and know-how to provide a total customer management solution. For more information, please visit

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