Click here to close now.

SYS-CON MEDIA Authors: Elizabeth White, Liz McMillan, AppDynamics Blog, Ed Featherston, Pat Romanski

News Feed Item

Umbel and Vox Media Kick Off SXSW Interactive With Local Natives Concert at ACL Live

Opening Performance by DJ Chicken George; Co-Hosts AdColony and AT&T

AUSTIN, TX -- (Marketwired) -- 03/05/14 -- Umbel, a smart data company that helps digital businesses identify, monetize and grow premium audiences, is hosting the Umbel + Vox Media Party on the first night of SXSW, Friday, March 7, at Austin City Limits Live at The Moody Theater, with co-host Vox Media and sponsors AdColony and AT&T.

The high-profile event features musical performances by indie rock superstars Local Natives and DJ Chicken George. The show is open to SXSW registrants and the public via RSVP, and gives attendees an opportunity to kick off SXSW at a venue that Pollstar recently named the #1 Best New Major Concert Venue.

The evening has been designed to reflect Austin's off-kilter charm. Experiences range from AdColony's troop of concierge astronauts to free drinks and live interaction with "El Umbel," Umbel's luchador mascot. The event will be catered by the W Hotel and Republic Tequila, and promises attendees a true taste of Austin and SXSW.

"As an official technology partner of SXSW and a company proud of our Austin headquarters, we are thrilled to be part of this year's event from every angle, ranging from our work managing the SXSW Guest Pass List, production of the party and participation in the trade show and Startup Crawl," said H.O. Maycotte, CEO and founder of Umbel. "As a smart data revolutionary, we couldn't be prouder to host our national customer base here and showcase SXSW and the city for what they represent, a culture of innovation."

Doors to the party will open at 8pm. Attendees are strongly encouraged to arrive early for the best chance at admission; SXSW registrants will receive priority access.

For more information on Umbel, please visit umbel.com, follow along on Twitter @Umbel, or say hi at their tradeshow booth, #738 by the Meet-Up Pavillion and Bar, at the Austin Convention Center this SXSW.

About Umbel:
Powered by the Digital Genome® technology, Umbel helps companies identify, monetize and grow premium audiences. Correlating first-party and cross-channel data, Umbel's platform delivers actionable and intelligent insights across web, mobile, local and global audiences. The smart data approach allows clients to drive premium ad sales, prove audience value, and acquire high-value audience segments. Umbel's flexible and intuitive interface help sales, product and marketing teams at premium content providers gain a deeper understanding of their audiences and transform insights into business results. Founded in 2010 Umbel is headquartered in Austin, TX. Unlock the secret to identifying and cloning any audience segment, on any device, at umbel.com.

About Vox Media:
Based in Washington, DC, Vox Media, Inc is one of the world's largest and fastest growing digital media companies. Vox Media's properties include SB Nation, which informs and connects passionate fans. The Verge, a leading voice on science, art, technology and culture. Polygon, which covers games and the artists who make them. Curbed delivers intelligence on home and real estate, Eater on dining and nightlife, and Raked on shopping and style. Look out for our newest property, Project X, a new kind of news site.

Media Contact:
Cassady Nordeen
Blast PR for Umbel
718-644-0273
Email Contact

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
Buzzword alert: Microservices and IoT at a DevOps conference? What could possibly go wrong? In this Power Panel at DevOps Summit, moderated by Jason Bloomberg, the leading expert on architecting agility for the enterprise and president of Intellyx, panelists will peel away the buzz and discuss the important architectural principles behind implementing IoT solutions for the enterprise. As remote IoT devices and sensors become increasingly intelligent, they become part of our distributed cloud en...
To manage complex web services with lots of calls to the cloud, many businesses have invested in Application Performance Management (APM) and Network Performance Management (NPM) tools. Together APM and NPM tools are essential aids in improving a business's infrastructure required to support an effective web experience... but they are missing a critical component - Internet visibility. Internet connectivity has always played a role in customer access to web presence, but in the past few years u...
There's Big Data, then there's really Big Data from the Internet of Things. IoT is evolving to include many data possibilities like new types of event, log and network data. The volumes are enormous, generating tens of billions of logs per day, which raise data challenges. Early IoT deployments are relying heavily on both the cloud and managed service providers to navigate these challenges. In her session at Big Data Expo®, Hannah Smalltree, Director at Treasure Data, discussed how IoT, Big D...
SYS-CON Events announced today that MetraTech, now part of Ericsson, has been named “Silver Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. Ericsson is the driving force behind the Networked Society- a world leader in communications infrastructure, software and services. Some 40% of the world’s mobile traffic runs through networks Ericsson has supplied, serving more than 2.5 billion subscribers.
In their general session at 16th Cloud Expo, Michael Piccininni, Global Account Manager – Cloud SP at EMC Corporation, and Mike Dietze, Regional Director at Windstream Hosted Solutions, will review next generation cloud services, including the Windstream-EMC Tier Storage solutions, and discuss how to increase efficiencies, improve service delivery and enhance corporate cloud solution development. Speaker Bios Michael Piccininni is Global Account Manager – Cloud SP at EMC Corporation. He has b...
The 4th International Internet of @ThingsExpo, co-located with the 17th International Cloud Expo - to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA - announces that its Call for Papers is open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
SYS-CON Media named Andi Mann editor of DevOps Journal. DevOps Journal is focused on this critical enterprise IT topic in the world of cloud computing. DevOps Journal brings valuable information to DevOps professionals who are transforming the way enterprise IT is done. Andi Mann, Vice President, Strategic Solutions, at CA Technologies, is an accomplished digital business executive with extensive global expertise as a strategist, technologist, innovator, marketer, communicator, and thought lea...
Announced separately, New Relic is joining the Cloud Foundry Foundation to continue the support of customers and partners investing in this leading PaaS. As a member, New Relic is contributing the New Relic tile, service broker and build pack with the goal of easing the development of applications on Cloud Foundry and enabling the success of these applications without dedicated monitoring infrastructure. Supporting Quotes "The proliferation of microservices and new technologies like Docker ha...
Even though it’s now Microservices Journal, long-time fans of SOA World Magazine can take comfort in the fact that the URL – soa.sys-con.com – remains unchanged. And that’s no mistake, as microservices are really nothing more than a new and improved take on the Service-Oriented Architecture (SOA) best practices we struggled to hammer out over the last decade. Skeptics, however, might say that this change is nothing more than an exercise in buzzword-hopping. SOA is passé, and now that people are ...
Information Technology (IT) service providers have historically struggled between the huge capital expenditure and long development cycles of building their own cloud versus the thin margins and limited flexibility of using public retailers such as Amazon Web Services (AWS). The emergence of wholesale cloud, and the technologies that make it possible, is revolutionizing how and by whom enterprise IT is delivered. Wholesale cloud is the game-changing third option between building your own (BYO) c...
You often hear the two titles of "DevOps" and "Immutable Infrastructure" used independently. In his session at DevOps Summit, John Willis, Technical Evangelist for Docker, will cover the union between the two topics and why this is important. He will cover an overview of Immutable Infrastructure then show how an Immutable Continuous Delivery pipeline can be applied as a best practice for "DevOps." He will end the session with some interesting case study examples.
Shipping daily, injecting faults, and keeping an extremely high availability "without Ops"? Understand why NoOps does not mean no operations. Agile development methodologies require evolved operations to be successful. In his keynote at DevOps Summit, David Tesar, Microsoft Technical Evangelist on Microsoft Azure and DevOps, will discuss how Microsoft teams who have made huge progress with a DevOps transformation effectively utilize operations staff and how challenges were overcome. Regardless ...
There is little doubt that Big Data solutions will have an increasing role in the Enterprise IT mainstream over time. 8th International Big Data Expo, co-located with 17th International Cloud Expo - to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA - has announced its Call for Papers is open. As advanced data storage, access and analytics technologies aimed at handling high-volume and/or fast moving data all move center stage, aided by the cloud computing bo...
The 5th International DevOps Summit, co-located with 17th International Cloud Expo – being held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the...
Cloud services are the newest tool in the arsenal of IT products in the market today. These cloud services integrate process and tools. In order to use these products effectively, organizations must have a good understanding of themselves and their business requirements. In his session at 15th Cloud Expo, Brian Lewis, Principal Architect at Verizon Cloud, outlined key areas of organizational focus, and how to formalize an actionable plan when migrating applications and internal services to the ...