SYS-CON MEDIA Authors: Adine Deford, Cynthia Dunlop, Harry Trott, Xenia von Wedel, Peter Silva

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POPSUGAR Appoints David Neyman to Lead Video Content Development

Former SpinMedia Head of Productions Named Head of Creative Partnerships and Video Development for POPSUGAR Studios

LOS ANGELES, CA -- (Marketwired) -- 03/05/14 -- POPSUGAR, a global media and technology company at the intersection of content and commerce, has named David Neyman as POPSUGAR's Head of Creative Partnerships and Video Development for POPSUGAR Studios, the unit of POPSUGAR that develops, produces, and distributes POPSUGAR-branded digital video content, television and film.

Reporting to David Grant, President of POPSUGAR Studios, Neyman will be responsible for creating and developing video content across all media platforms by partnering with the creative, media, and entertainment community.

"We've grown to be the leader in video for millennial women through internal development and production," said Grant. "Now we are taking it to the next level by working with the great creative talent and production companies out there -- many of which have already expressed interest. I'm excited to have David lead those efforts for us -- I expect he'll be very busy."

Most recently, POPSUGAR Studios announced its partnership with CORE Media Group and its expansion in working with outside production companies and talent to develop and distribute scripted and non-scripted projects.

Neyman previously served as the Head of Spin Productions at SpinMedia (formerly known as BUZZMEDIA), where he developed and executive produced brand marketing video campaigns for clients including Microsoft, KIA, Levi's and T-Mobile with such talent as Pharrell Williams, Kim Kardashian, Justin Bieber, Alabama Shakes, and Boyz II Men. Prior to producing and developing digital content at SpinMedia, Neyman's career kicked off with a strong focus in talent representation and management.

"I look forward to working with POPSUGAR to further expand its video platform. It is exciting to be able to work even closer with all aspects of the creative community to develop premium content that POPSUGAR's audience has come to expect and rely on," said Neyman.

POPSUGAR Studios produces fresh and engaging content covering entertainment, fashion, beauty, food, health and fitness and more for both online and TV audiences. From popular online programs like POPSUGAR Daily and We Spy Style to the recently launched daily television show on TVGN, POPSUGAR Now, POPSUGAR Studios captures the best of pop culture and authentic lifestyle for millennial women. Collectively, POPSUGAR attracts more than 22 million unique users and 51 million video views per month.

ABOUT POPSUGAR
POPSUGAR Inc. is a global media and technology company at the intersection of content and commerce -- online, on mobile, and at your door. POPSUGAR.com is the go-to destination for the biggest moments, the hottest trends, and the best tips in entertainment, celebrity, fashion, beauty, fitness, food, and parenting. In addition to the best original lifestyle content, POPSUGAR's growing portfolio of commerce brands includes ShopStyle, the leading fashion search engine, and POPSUGAR Must Have, a monthly subscription box featuring editor-curated products. Targeting women 18-40, POPSUGAR draws over 21M users worldwide, 50M live and on-demand video views per month, and half a billion in annual retail revenue. POPSUGAR Inc. is a privately held company funded by Sequoia Capital and Institutional Venture Partners with offices in Chicago, Los Angeles, New York, San Francisco, and London. For more information, visit POPSUGAR.com and follow @POPSUGAR on Twitter.

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