SYS-CON MEDIA Authors: Pat Romanski, Sean Houghton, Glenn Rossman, Ignacio M. Llorente, Xenia von Wedel

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Global Smartphone Emerging Markets, Trends, Strategies & Role of Operators in Mobile Ecosystem

DALLAS, Mar 5, 2014 /PRNewswire-iReach/ -- ReportsnReports.com adds "Emerging Markets Will Generate 58% of Smartphone Sales in 2012-2017. Research in Focus: Smartphones" and "Smartphone Strategies: How Devices Can Revitalize the Role of Operators in the Mobile Ecosystem" reports to its store.

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Revolution has been sweeping the mobile telecom world for years with the rise of a new ruler - the Smartphone. In this report, Pyramid Research presents strategies for mobile operators to use in response to the challenges brought by the new situation. It examines strategies such as device portfolios, Smartphone distribution, subsidies, buybacks, trade-ins, reverse subsidies, own-branded devices, handset financing, data-sharing, tablets, OTT services. This report examines the device strategies of five mobile operators in depth: ATandT, MTS, Telefónica, China Unicom and Orange.

Browse complete report on "Smartphone Strategies: How Devices Can Revitalize the Role of Operators in the Mobile Ecosystem" @ http://www.reportsnreports.com/reports/276036-smartphone-strategies-how-devices-can-revitalize-the-role-of-operators-in-the-mobile-ecosystem.html.

Introduction and Landscape

Revolution has been sweeping the mobile telecom world for the past few years. Despite being characterized by fast-paced change from its infancy, the industry has been shaken to its foundations by the rise of a new ruler: the Smartphone. Under its reign, traffic has moved from voice to data, and power has shifted from the mobile operators to application development, OTT service providers and most of all the leading OS providers. In the report Smartphone Strategies: How Devices Can Revitalize the Role of Operators in the Mobile Ecosystem, Pyramid Research presents strategies for mobile operators to use in response to the challenges brought by the new situation. The report shows how a mobile operator can use its device strategy to reposition its business in order to both defend itself against damage from the Smartphone revolution and to make the most of the many opportunities the revolution has ushered in. It examines strategies such as device portfolios, Smartphone distribution, subsidies, buybacks, trade-ins, reverse subsidies, own-branded devices, handset financing, data-sharing, tablets, OTT services. This report examines the device strategies of five mobile operators in depth. In terms of their business environment and device strategy, each of the five has specific experience that we believe provides valuable insights from which providers from around the globe can learn when drawing up their own strategies: ATandT, MTS, Telefónica, China Unicom and Orange.

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Table Of Contents included in this study:

Executive summary

Section 1: Introduction
Section 2: Device strategies - key to reinventing mobile operators in an industry transfigured by Smartphones
Section 3: Operator case studies
List Of Exhibits

Exhibit 1: Smartphone share of total handset sales - global and by region

Exhibit 2: Data as a share of total mobile ARPS, globally and by region

Exhibit 3: Comparison of EBITDA evolution among selected global mobile operators and Apple

Exhibit 4: Central role of mobile operators in pre-iPhone mobile services value chain

Exhibit 5: Partial marginalization of mobile operators in today''s post-iPhone mobile services value chain

Exhibit 6: iOS and Android devices and app stores

Exhibit 7: SWOT analysis of mobile operator device strategies in developed markets

Exhibit 8: SWOT analysis of mobile operator device strategies in emerging markets

Exhibit 9: High-involvement and low-involvement distribution strategies and their pros and cons

Exhibit 10: Mobile churn levels in developed and emerging markets, 2012

Exhibit 11: Vodafone India store revamped under ''Retail of Tomorrow'' initiative

Exhibit 12: "Windows Demo Zones" in MTS retail shops, promoting experimentation with devices

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Emerging Markets Will Generate 58% of Smartphone Sales in 2012-2017: Smartphone Research in Focus Q2 2013 research report says More than half of the world's Smartphones were sold in emerging markets in 2012. Globally, Smartphone unit sales grew at a CAGR of 52.7% between 2008 and 2012, reaching 641m. Looking forward, Smartphone sell-through will increase at a CAGR of 18.3% through 2017, reaching 1.5bn units. Our Smartphone Research in Focus, published quarterly, examines trends in theglobal Smartphone market, providing data and analysis on sell-through, operating systems, growth rates, average selling prices and revenue. The reports analyze developments in the various regions of the world as well as in the seven largest markets, while providing data on a set of 14 countries. To put Smartphones in a wider context, they also look at the overall handset market.

Introduction and Landscape

More than half of the world's Smartphones were sold in emerging markets in 2012. Globally, unit sales grew at a CAGR of 52.7% between 2008 and 2012, reaching 641m. Looking forward, Smartphone sell-through will increase at a CAGR of 18.3% through 2017, reaching 1.5bn units. Global handset sell-through, meanwhile, reached 1.6bn units in 2012. We project that the figure will rise to 2.3bn by 2017, translating into a CAGR of 4.9%. As for Android-powered Smartphones, we expect to sell-through will grow at a 20.5% CAGR from 2012 to 2017, when the OS will take 59% of total sell-through. Smartphone ASPs will continue to decline across all regions, albeit at a slightly slower -7% CAGR. Overall, global Smartphone revenue grew by almost 25% in 2012, generating just under $160bn or close to 70% of global handset revenue. Request a Sample copy @ http://www.reportsnreports.com/contacts/RequestSample.aspx?name=276038.

Table Of Contents

Major highlights from this quarter

Handset sell-through trends

By region

By country

By vendor

Smartphone sell-through trends

By region

2013 smartphone pipeline

By country

By vendor

OS competitive landscape

Revenue and ASP trends

Appendix: Country-level forecasts

Appendix: Definitions and methodology

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