|By JCN Newswire||
|March 6, 2014 02:58 AM EST||
Tokyo, Mar 6, 2014 - (JCN Newswire) - As an official FIFA partner(1), Sony Corporation (hereafter "Sony") today announced the launch of "Dream Goal 2014", a special CSR program leading towards the 2014 FIFA World Cup Brazil, in 12 countries including host country Brazil and across Latin America, Africa and other regions.
Sony has been engaging in various efforts to support children around the world and help shape a better, more sustainable community under its CSR philosophy "For the Next Generation." These have included a range of activities at the 2010 FIFA World Cup South Africa that brought together the power of Sony's products, technologies, innovation and employees(2) to support children facing social issues such as poverty and limited access to education that are being addressed by the UN Millennium Development Goals(3).
As part of "Dream Goal 2014", Sony and streetfootballworld gGmbH (hereafter "streetfootballworld"), the leading network in the field of social change through football, will launch the Street Football Stadium Project. The project will aim to provide safe playing environments and educational workshops for over 14,000 children. Sony will also introduce "Siyakhona Media Skills Program" with FIFA, an evolution of the "Siyakhona Project" that has been carried out since 2009, to support young leaders in 11 countries with media skills training programs using Sony products.
1. Street Football Stadium Project
Sony is partnering with streetfootballworld to supply Street Football Stadiums to local NGOs in Latin America that use football to address social issues such as poverty and conflict, and will also support the implementation of educational workshops using these stadiums where children will be able to learn the importance of teamwork, communication and respect, in football and in society. Sony and five Sony Group companies participating in this project will each run campaigns seeking to increase customer engagement and support for the project leading up to and during the 2014 FIFA World Cup, with the aim of providing the NGOs with 14 sets of Street Football Stadiums purchased using funds provided by the Sony Group and additional support based on customer campaigns. Donations from employees of Sony Group companies will also be added to the funds to potentially increase the number of stadiums provided. Sony will also support the implementation of workshops by streetfootballworld and its affiliated NGOs starting from June, and the support continues for a period of one year after the 2014 FIFA World Cup, with a total of over 14,000 children expected to participate in these workshops.
Despite the recent rapid economic development in Brazil and other Latin American countries, there is still a lack of safe spaces to play football, and many children in these communities have no choice but to risk their health and safety by playing in the street. The Street Football Stadiums are formed using a chain of partitions meaning that they can be easily stored and transported, and built quickly to instantly create an arena in which children can play football safely.
Also, within Sony's "One Stadium" portal site which introduces its FIFA World Cup related activities, Sony will be launching "Paint Stadium", a global illustration contest through which designs will be chosen to be painted on the panels of the Street Football Stadiums. The theme of the competition will be "Send them your power and love", and submissions will be accepted from May onwards.
"We are thrilled to continue our work with Sony in building a strong social legacy around FIFA World Cup," said Jurgen Griesbeck, CEO of streetfootballworld. "Football is the most powerful tool that we as a global community have to address social issues, and by combining its universal appeal with Sony's unique strengths, we will be able to empower even more young people around the world to change their lives and transform their communities."
2. Football for Hope(4) Siyakhona Media Skills Program
Sony and FIFA have been engaged in the Football for Hope Siyakhona (meaning "we can do it") Media Skills Program(5) since 2009, an initiative that aims to cultivate civic journalism using Sony's digital imaging products. Sony will provide equipment including Cyber-shot, Handycam and alpha cameras to community-based organizations operating in 11 countries that are addressing social issues such as poverty, conflict and health promotion, through football. The training programs for talented young people in these communities to equip them with relevant skills for jobs in the media and communications sector will continue even after 2014 FIFA World Cup has ended through December 2014.
Including this year's program, Sony and FIFA have provided support to many hundreds of young people through 50 NGOs, and in some cases has successfully assisted trainees obtain professional media work. Through this program, Sony will provide chances for those young people to communicate their media work to the world.
A Siyakhona photo contest taken by trainees will also be held, with the winner to be selected by a public vote hosted on "One Stadium" portal site starting from May, and by visitors to the Football for Hope Festival in Rio de Janeiro, Brazil (July 3-10, organized by FIFA), where the announcement of the winner will also take place.
"We are delighted to partner with Sony in realizing this media skills training for underprivileged young people and hope that many of them will benefit from this initiative," said Federico Addiechi, Head of FIFA Corporate Social Responsibility.
"We are delighted to have the opportunity, together with FIFA and streetfootballworld, to engage in these projects supporting efforts to resolve global challenges such as poverty and regional conflict as we approach our second FIFA World Cup as an official partner," said Shiro Kambe, Corporate Executive and Senior Vice President of Corporate Communications and CSR, Sony Corporation. "We believe that the smiles and energy of children and young leaders-the next generation - are the key to overcoming these challenges. The 'Dream Goal 2014' project draws on many Sony resources, from our products and technologies to the passion and creativity of our employees, and we hope to deliver truly memorable experiences to children, that have the potential to transform their lives."
Sony will continue to help children open the path to their future under its "For the Next Generation" philosophy.
* For more information on Sony's "Dream Goal 2014" project, visit: http://www.sony.net/dreamgoal/
(1) Sony is an official partner from 2007 to 2014. (http://football.sony.net/)
(2) For more information on "Dream Goal 2010" during 2010 FIFA World Cup South Africa, visit: http://www.sony.net/SonyInfo/csr/ForTheNextGeneration/dreamgoal2010/
(3) For more information on the Millennium Development Goals, visit: http://www.un.org/millenniumgoals/
(4) Football for Hope is an initiative of FIFA to improve the lives of young people and support responsible community projects.
(5) For more information on Siyakhona Media Skills Program, visit: http://x.football.sony.net/siyakhona/
Sony Corporation is a leading manufacturer of audio, video, game, communications, key device and information technology products for the consumer and professional markets. With its music, pictures, computer entertainment and online businesses, Sony is uniquely positioned to be the leading electronics and entertainment company in the world. Sony recorded consolidated annual sales of approximately $72 billion for the fiscal year ended March 31, 2013. Sony Global Web Site: http://www.sony.net/.
Sony Corporation Corporate Communications T: +81-3-6748-2200 E: [email protected]
Copyright 2014 JCN Newswire. All rights reserved. www.japancorp.net
"Application monitoring and intelligence can smooth the path in a DevOps environment. In a DevOps environment you see constant change. If you are trying to monitor things in a constantly changing environment, you're going to spend a lot of your job fixing your monitoring," explained Todd Rader, Solutions Architect at AppDynamics, in this SYS-CON.tv interview at DevOps Summit, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Feb. 1, 2015 09:00 AM EST Reads: 2,970
"Desktop as a Service is emerging as a very big trend. One of the big influencers of this – for Esri – is that we have a large user base that uses virtualization and they are looking at Desktop as a Service right now," explained John Meza, Product Engineer at Esri, in this SYS-CON.tv interview at Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Feb. 1, 2015 09:00 AM EST Reads: 2,432
What do a firewall and a fortress have in common? They are no longer strong enough to protect the valuables housed inside. Like the walls of an old fortress, the cracks in the firewall are allowing the bad guys to slip in - unannounced and unnoticed. By the time these thieves get in, the damage is already done and the network is already compromised. Intellectual property is easily slipped out the back door leaving no trace of forced entry. If we want to reign in on these cybercriminals, it's hig...
Feb. 1, 2015 09:00 AM EST Reads: 2,691
“We are strong believers in the DevOps movement and our staff has been doing DevOps for large enterprise environments for a number of years. The solution that we build is intended to allow DevOps teams to do security at the speed of DevOps," explained Justin Lundy, Founder & CTO of Evident.io, in this SYS-CON.tv interview at DevOps Summit, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Feb. 1, 2015 09:00 AM EST Reads: 2,350
"SAP had made a big transition into the cloud as we believe it has significant value for our customers, drives innovation and is easy to consume. When you look at the SAP portfolio, SAP HANA is the underlying platform and it powers all of our platforms and all of our analytics," explained Thorsten Leiduck, VP ISVs & Digital Commerce at SAP, in this SYS-CON.tv interview at 15th Cloud Expo, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Feb. 1, 2015 09:00 AM EST Reads: 2,849
SAP is delivering break-through innovation combined with fantastic user experience powered by the market-leading in-memory technology, SAP HANA. In his General Session at 15th Cloud Expo, Thorsten Leiduck, VP ISVs & Digital Commerce, SAP, discussed how SAP and partners provide cloud and hybrid cloud solutions as well as real-time Big Data offerings that help companies of all sizes and industries run better. SAP launched an application challenge to award the most innovative SAP HANA and SAP HANA...
Feb. 1, 2015 09:00 AM EST Reads: 2,920
The Industrial Internet revolution is now underway, enabled by connected machines and billions of devices that communicate and collaborate. The massive amounts of Big Data requiring real-time analysis is flooding legacy IT systems and giving way to cloud environments that can handle the unpredictable workloads. Yet many barriers remain until we can fully realize the opportunities and benefits from the convergence of machines and devices with Big Data and the cloud, including interoperability, ...
Feb. 1, 2015 09:00 AM EST Reads: 3,006
High-performing enterprise Software Quality Assurance (SQA) teams validate systems that are ready for use - getting most actively involved as components integrate and form complete systems. These teams catch and report on defects, making sure the customer gets the best software possible. SQA teams have leveraged automation and virtualization to execute more thorough testing in less time - bringing Dev and Ops together, ensuring production readiness. Does the emergence of DevOps mean the end of E...
Feb. 1, 2015 08:45 AM EST Reads: 2,875
Docker offers a new, lightweight approach to application portability. Applications are shipped using a common container format and managed with a high-level API. Their processes run within isolated namespaces that abstract the operating environment independently of the distribution, versions, network setup, and other details of this environment. This "containerization" has often been nicknamed "the new virtualization." But containers are more than lightweight virtual machines. Beyond their small...
Feb. 1, 2015 08:15 AM EST Reads: 3,275
The Internet of Things is tied together with a thin strand that is known as time. Coincidentally, at the core of nearly all data analytics is a timestamp. When working with time series data there are a few core principles that everyone should consider, especially across datasets where time is the common boundary. In his session at Internet of @ThingsExpo, Jim Scott, Director of Enterprise Strategy & Architecture at MapR Technologies, discussed single-value, geo-spatial, and log time series dat...
Feb. 1, 2015 06:45 AM EST Reads: 3,281
The industrial software market has treated data with the mentality of “collect everything now, worry about how to use it later.” We now find ourselves buried in data, with the pervasive connectivity of the (Industrial) Internet of Things only piling on more numbers. There’s too much data and not enough information. In his session at @ThingsExpo, Bob Gates, Global Marketing Director, GE’s Intelligent Platforms business, to discuss how realizing the power of IoT, software developers are now focu...
Feb. 1, 2015 06:30 AM EST Reads: 2,033
Cultural, regulatory, environmental, political and economic (CREPE) conditions over the past decade are creating cross-industry solution spaces that require processes and technologies from both the Internet of Things (IoT), and Data Management and Analytics (DMA). These solution spaces are evolving into Sensor Analytics Ecosystems (SAE) that represent significant new opportunities for organizations of all types. Public Utilities throughout the world, providing electricity, natural gas and water,...
Feb. 1, 2015 05:15 AM EST Reads: 3,242
In her General Session at 15th Cloud Expo, Anne Plese, Senior Consultant, Cloud Product Marketing, at Verizon Enterprise, focused on finding the right mix of renting vs. buying Oracle capacity to scale to meet business demands, and offer validated Oracle database TCO models for Oracle development and testing environments. Anne Plese is a marketing and technology enthusiast/realist with over 19+ years in high tech. At Verizon Enterprise, she focuses on driving growth for the Verizon Cloud platfo...
Feb. 1, 2015 04:30 AM EST Reads: 3,568
Between the compelling mockups and specs produced by your analysts and designers, and the resulting application built by your developers, there is a gulf where projects fail, costs spiral out of control, and applications fall short of requirements. In his session at DevOps Summit, Charles Kendrick, CTO and Chief Architect at Isomorphic Software, will present a new approach where business and development users collaborate – each using tools appropriate to their goals and expertise – to build mo...
Feb. 1, 2015 03:15 AM EST Reads: 2,020
There is no doubt that Big Data is here and getting bigger every day. Building a Big Data infrastructure today is no easy task. There are an enormous number of choices for database engines and technologies. To make things even more challenging, requirements are getting more sophisticated, and the standard paradigm of supporting historical analytics queries is often just one facet of what is needed. As Big Data growth continues, organizations are demanding real-time access to data, allowing immed...
Feb. 1, 2015 03:00 AM EST Reads: 3,601