SYS-CON MEDIA Authors: Kevin Benedict, Rich Waidmann, Pat Romanski, Michael Jannery, Javier Paniza

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Captivate Network Forms Exclusive Partnership with the City of Boston’s ‘Greenovate Boston’ Initiative

Captivate Network, the leading digital media company reaching on-the-go business professionals throughout their workday, has formed an exclusive partnership with the City of Boston to help local businesses better reduce and manage their carbon footprints in the office. Captivate has committed over three months of marketing support to promote Greenovate Boston via sustainability tips to help Captivate’s audience of business professionals achieve environmentally-friendly workplaces. In the current campaign, office professionals are asked to text “OFFICE” to Greenovate’s phone number (617) 945-8867 to take the pledge to take three important actions daily:

  1. Using revolving doors, which saves eight times more air that needs to be heated or cooled;
  2. Switching to double-sided printing, which can save the equivalent of one tree per employee annually; and
  3. Turning off electronics and unplugging chargers before leaving, which helps reduce electricity leaks that happen when appliances are switched off but not unplugged.

The City of Boston will follow up periodically with those that pledge to see whether they adopt those habits.

Captivate Network, a company founded in Massachusetts more than 15 years ago, has a long-standing presence in Boston’s commercial real estate industry, with more than 600 news and information screens in the city’s most prestigious class-A office buildings.

“With buildings producing more than 60% of our city's greenhouse gases, a key part of Greenovate Boston is educating our businesses and employees on how small energy-saving actions at the office can help make a greener Boston,” said Mayor of Boston Martin J. Walsh. “I want to thank Captivate Network for their support in helping us share this message.”

Captivate Network is a class A amenity and sustainability solution for commercial real estate partners across North America, who as an industry are focused on green initiatives and achieving LEED (Leadership in Energy & Environmental Design) certification by the U.S. Green Building Council. Property managers reduce paper waste by using Captivate’s screens to directly communicate with tenants, thereby eliminating the need for printed communication pieces. Captivate is also a primary tool used to promote building sustainability initiatives to tenants and drive their participation and support.

“Captivate Network’s commitment to green initiatives in the workplace make the exclusive partnership with Greenovate Boston’s in-office campaign one that is organic and effective in delivering the right message to the right audience with a highly relevant media vehicle,” said Todd Newville, Senior Vice President of Business Operations at Captivate Network.

Captivate’s commitment to the Greenovate Boston initiative extends beyond the current in-office campaign, with additional support and more carbon footprint reduction tips to come throughout 2014.

About Captivate Network

Known for its vast network of more than 10,000 elevator displays located in over 1,000 premier office buildings across North America, Captivate Network connects advertisers with over 5.6 million monthly viewers through creative, research-driven and Nielsen-measured advertising and marketing programs. By engaging its viewers with timely news and actionable information that helps balance the personal and professional demands of the workday, Captivate provides advertisers with a highly desirable and difficult-to-reach audience of affluent and influential business professionals. Founded in 1997, Captivate is owned by Generation Partners and Gannett. For more information, please visit www.captivate.com.

About Greenovate Boston

Greenovate Boston is a collective movement to ensure a greener, healthier and more prosperous future for the city by meeting City of Boston’s goal of reducing greenhouse gas emissions by 25 percent by 2020 and 80 percent by 2050. Propelled by creativity and drive, Greenovate Boston will encourage continued sustainable growth within the city, making Boston the greenest in the United States. Visit http://greenovateboston.org to share ideas and provide feedback to help Boston reach our goal.

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