|By Business Wire||
|March 6, 2014 02:00 PM EST||
CE Week today announced a partnership with Klout to send top social “influencers” to the 2014 CE Week Exhibits and Conference Program, June 25-26 in New York. With this partnership, Klout will identify top influencers in the technology space who will receive special access to the CE Week trade and media-only activities. These technology influencers will get a first-hand look at the coolest new tech products from the hundreds of exhibitors at the consumer technology industry’s biggest east coast event of the year.
Founded in 2008, Klout helps people be discovered for their unique passions and build their influence across the social web. Klout’s industry-leading technology analyzes 15 billion social signals a day to determine the topical influence of over 500 million people.
“CE Week has established itself as one of the most influential showcases in the consumer electronics industry and we’re excited to give our most influential Klout users a one-of-a-kind opportunity to preview the best technology of tomorrow,” said Joe Fernandez, CEO of Klout. “This partnership will bring together the consumer electronics industry’s most influential companies with their most influential users, and we look forward to continuing this partnership for years to come.”
"Working with Klout is a natural fit for CE Week, and we are excited about the added value our exhibitors will experience from having social influencers attend the show,” said Martin Porter, Executive Producer of CE Week. “Klout’s influencers have an unparalleled reach and a proven track record of generating the most reputable, respected content across all social media.”
CE Week brings together the top media, trade analysts and technology thought leaders for product exhibitions, conference panels, presentations and workshops focused on innovation and what’s hot in consumer electronics. CE Week 2014 takes place citywide June 23-27 in New York City; the CE Week Exhibits and Conference Program are June 25-26.
For more information about Klout, visit Klout.com.
About CE Week
CE Week is the consumer electronics (CE) industry’s official weeklong, citywide event in New York City. The official mid-year meeting, conference and new technology showcase includes the event headquarters, CE Week Exhibits, which is the site of CE Week’s largest exhibition hall and conference program. CE Week is organized in association with the Consumer Electronics Association (CEA)® by Martin Porter & Associates and Consumer Technology Publishing Group/NAPCO, publisher of Dealerscope, Technology Integrator and the Technology Tell Network.
Founded in 2008, Klout helps people create great content, build their online influence, and be discovered for their unique passions. With the world's most recognized influence measurement platform, Klout analyzes tens-of-billions of data points from across the entire social web to provide users and brands with the most accurate topical influence measurement available today. Through Klout, marketers like General Mills, Motorola, Microsoft, McDonalds and Warner Bros. activate these influencers on behalf of their brand to generate authentic earned media and amplify their message.