SYS-CON MEDIA Authors: Pat Romanski, Elizabeth White, Yeshim Deniz, Glenn Rossman, Cynthia Dunlop

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Beyond What's Hot in Innovation: Conceptualizing and Capitalizing on Opportunities Away From the Herd

MIT Enterprise Forum of Cambridge Hosts March 12 Event Showcasing Serial Entrepreneurs Known for Seeing What's There ... Before There's a There There

CAMBRIDGE, MA -- (Marketwired) -- 03/06/14 -- How do some start-ups see pent-up demand for a product or service even before a market exists? How can they envision and excute on an opportunity before venture capitalists and competitors start to chase it? What's the right timing and mix of missionary marketing, business models and monetization?

Gain insight into these and other dynamics by attending next week's MIT Enterprise Forum of Cambridge Innovation Series Event, Beyond What's Hot: Opportunities Away from the Herd. Highlighting the evening will be an interactive discussion with Happier Co-founder and CEO Nataly Kogan and Tributes.com CEO and President Elaine Haney. Both executives are well-known and widely respected for their abilities to identify new markets before others -- and then turn those visions into realities by founding and growing companies that meet those nascent customer needs.

Date: March 12, 2014
Time: 5:30 - 7:30 p.m.
Location: MIT Stata Center, Kirsch Auditorium
To Register: http://bit.ly/1fF605f

Featured Speakers:

Nataly Kogan is the Co-Founder and CEO of Happier, based in Boston. Inspired by research on happiness, the company's mission is to inspire millions of people to do more of what makes them happier. Nataly has held top positions at WHERE (sold to PayPal), Microsoft's Future of Social Experiences Lab (FUSE), McKinsey & Co., and Hudson Ventures, a venture capital firm in New York, and founded the online community for working mothers and a publishing company for students. Nataly and her parents immigrated to the U.S. from the former Soviet Union when she was thirteen and she graduated with University Honors from Wesleyan University. Nataly lives outside Boston with her husband and young daughter but is forever a New Yorker at heart.

Elaine C. Haney is CEO and President of Tributes.com, the online source for current local and national obituary news and a supportive community where friends and family can come together during times of loss and grieving to honor the memories of their loved ones with lasting personal tributes. An Internet veteran with a strong history of building world class brands in an online directory and web 2.0 community, Haney joined Tributes.com with more than 25 years of experience in operational leadership, marketing and product management. Previously, she was a top executive with Eons.com, where she held several key positions through its initial stages of growth.

About The MIT Enterprise Forum of Cambridge

The MIT Enterprise Forum of Cambridge is the founding chapter and 1 of 27 worldwide chapters comprising the MIT Enterprise Forum, Inc. Offering more than 40 programs and events annually that inspire innovation, MIT Enterprise Forum of Cambridge initiatives facilitate critical one-on-one mentoring while providing team services that increase the skills and expertise necessary for entrepreneurs to succeed.

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