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SYS-CON MEDIA Authors: Liz McMillan, Esmeralda Swartz, Hovhannes Avoyan, Elizabeth White, Adrian Bridgwater

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BRITAX Aligns with "No Kids Policy" for Paparazzi Photos

Company vows not to use unauthorized photos of celebrity children

FORT MILL, S.C., March 6, 2014 /PRNewswire/ -- In an effort to end the increasing number of disturbances caused when paparazzi pursue children of celebrities, BRITAX announced today its support for the "No Kids Policy."

The company pledges to no longer promote photos of celebrities using BRITAX products if they were taken without consent. Furthermore, BRITAX asks paparazzi to discontinue taking any unauthorized photos involving celebrities' children and BRITAX products.

Jennifer Garner, Halle Berry, Kristen Bell and Dax Shepard1 are just a few celebrity parents taking a stand against this intrusive type of photography, given their own distressing experiences with the paparazzi and their children. Last fall, their efforts contributed to the passing of Senate Bill 606 in California. The bill increases penalties for intentional harassment of children, which can be defined as taking photos of children without parental consent. Despite the legislation, paparazzi are still obtaining unauthorized photos. 

BRITAX encourages other manufacturers – especially those that cater to children and families – to join the "No Kids Policy" and end the proliferation of these unauthorized photos.

"At BRITAX, our top priority has always been the safety of children," said Jon Chamberlain, president of BRITAX. "We support the 'No Kids Policy' as we believe that all children should be able to travel safely, without parents worrying about their well being or privacy. We hope others continue to join this movement."

For more information about BRITAX, visit www.BRITAX.com, or find BRITAX on Facebook, Twitter, YouTube or Pinterest.

About BRITAX Child Safety Inc.

BRITAX manufactures and markets a full line of premium car seats, strollers, baby carriers and accessories. Since its founding in Britain in 1939, the company has established itself as a trusted juvenile products brand, known for a commitment to thoughtful, innovative engineering of safe, top-quality and intuitively designed products. 

In 2011 BRITAX acquired BOB Trailers, Inc. This addition reflects the company's commitment to offering a full line of strollers to meet the modern family's lifestyle needs. BRITAX and BOB offer versatility and a lifespan beyond one child.  

BRITAX USA is located in Fort Mill, SC and employs more than 200 people. For more information, visit www.BRITAXusa.com.  

1 Rohwer, S. (2014, March 5). Kristen Bell and Dax Shepard's Scheme to Sideline Aggressive Paparazzi - Los Angeles Times. Retrieved from http://www.latimes.com/opinion/opinion-la/la-ol-kristen-bell-dax-shepard-aggressive-paparazzi-20140305,0,4984739.story#axzz2vDl2ME77  

SOURCE BRITAX

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