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SYS-CON MEDIA Authors: Liz McMillan, Kevin Jackson, Peter Silva, Greg Wind, Glenn Rossman

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Zya Launches #ZyaStar Contest, Inviting Players to Compete for Cash and a Major Label Record Deal

Zya (zyamusic.com), a groundbreaking mobile game that makes it fun and easy for anyone to create studio-quality music like a pro, today announced a new contest offering players a once-in-a-lifetime opportunity to both win a recording contract and go on tour.

A first-of-its-kind game-based music competition, the #ZyaStar Contest will select finalists each month beginning in May and running until the end of the year. Contestants will be judged based on the songs they create using Zya’s innovative music platform. All of the finalists will then compete for the chance to win the Grand Prize, which includes $10,000 cash, select tour performances on DigiTour 2015 thedigitour.com, the largest producer of live events targeting the teen audience, and a recording contract with Emblem Records emblem-music.com, the record label behind award-winning artists including Matchbox Twenty, Rob Thomas and Gloriana.

“With Zya everybody has the chance to make great songs. We want to find someone that takes the power of Zya and runs with it,” said Matt Serletic, Owner of Emblem Records and CEO and Co-Founder of Music Mastermind, Zya’s creator. “We are launching #ZyaStar to help discover and groom the next breakout music star from the digital world.”

“Zya delivers an unparalleled music creation experience and we’re thrilled to have published the game with Music Mastermind and watch its fan base grow,” states Ed Rumley, General Manager, Chillingo. “The ZyaStar contest provides a perfect way for gamers to show off their musical talent with a rare opportunity to win a grand prize that has never been seen before in mobile gaming.”

The #ZyaStar Contest is the first-ever global game contest that offers players the opportunity to realize their dreams of music stardom. #ZyaStar finalists will be determined based on a combination of factors, including the originality of songs they share using the #ZyaStar hashtag, the highest level they reach in the game, and the popularity of their songs, as determined by the amount of views on YouTube, Facebook, Twitter and other social networks. All #ZyaStar registrants will gain access to exclusive Tips & Tricks to help them on their road to stardom. Each of the finalists will be selected by a panel of judges including Matt Serletic (multi-Grammy-winning producer and songwriter), Dean Serletic (President of Emblem Records), and special celebrity judges revealed throughout the contest term.

Register today at ZyaMusic.com to receive more information about the contest, which is free to enter.

In addition to a chance at the Grand Prize, select #ZyaStar finalists will win a trip to the Zya studios in Los Angeles to meet with Matt Serletic for one-on-one mentoring sessions.

Zya, which is published by leading indie mobile games publisher, Chillingo (a division of Electronic Arts), is free to download in the App Store and works across iOS devices. Zya is the only game where you can mash-up world-famous songs such as “Royals,” “Levels,” and “Blurred Lines.” Players can enhance their vocals with Auto-Tune® and other custom mic effects, magically transform their voice into any instrument, and simply tap to create infectious beats with the hottest drum kits and turntables. With unrivalled graphics and social sharing via YouTube, Facebook, Twitter and more, Zya gives players everything they need to create hit music as they play their way to Fame.

The latest Zya update, available now, gives every player the ability to unlock the smash hit “Royals” for free at level four of the game. Download Zya for iOS today at http://bit.ly/OQxcZW.

Please consult the #ZyaStar Contest official rules for more details at ZyaMusic.com.

Music Mastermind will be exhibiting Zya at the SXSW Gaming Expo March 7-9 on the show floor of the Palmer Events Center. Visit them at island booth stands 459-461, 558-560. For additional assets, please visit: https://www.dropbox.com/sh/68e52pzc8yzydbr/FEjf2jAFnh

About Music Mastermind, Inc.

Music Mastermind creates imaginative technology that gives everyone the ability to experience the joy of making and sharing music. The company’s proprietary, cloud-based platform powers far-ranging entertainment products that help consumers make professional quality music. In Zya, the company’s flagship mobile game, players can make a new song, mash-up world-famous hits or combine elements of both to create great music that is uniquely theirs. Established in 2008 by multi-Grammy Award-winning producer/songwriter and former Chairman/CEO of Virgin Records Matt Serletic and former Managing Director and Global Head of Emerging Markets Corporate Bond Trading at JP Morgan Bo Bazylevsky, Music Mastermind is headquartered in Los Angeles. For more information, visit musicmastermind.com.

About Emblem Records, Inc.

Founded by one of the industry's most consistent hitmakers — Grammy Award winner and former Chairman/CEO of Virgin Records America Matt Serletic — Emblem Music Group is a multi-genre new music company that builds authentic, lasting relationships between its artists and global music fans. Emblem is the label home to Grammy Award winner Rob Thomas and Matchbox Twenty, who collectively achieved numerous Diamond and Platinum awards while selling more than 50 million albums.

About The DigiTour

DigiTour Media, LLC, bringing social to the stage, was founded in 2010 by music industry vets Meridith Valiando and Chris Rojas. DigiTour along with major brand partners (Intel, Google, Sony, Gibson) has received critical acclaim in the media for leaving an indelible mark on the entertainment industry by helping YouTubers launch solid touring brands that bridge the gap between the web and the mainstream. For more information please visit www.thedigitour.com.

About Chillingo

Chillingo, a subsidiary of Electronic Arts, is a leading games publisher on iOS with numerous award-winning hits around the world including Angry Birds, Cut the Rope, Contre Jour, and Anomaly Warzone Earth. The company also publishes games for Android, Windows Phone 8, Steam, and other digital platforms. For more information about the company and its games, please visit www.chillingo.com.

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