Click here to close now.

SYS-CON MEDIA Authors: Carmen Gonzalez, Liz McMillan, Kevin Jackson, Peter Silva, Greg Wind

News Feed Item

Starz Offers Personal Digital Experiences With Portrait App And Genius Quiz For Starz Original Series "Da Vinci's Demons" Second Season

Digital Portrait App and Interactive Quiz Engage Fans on Visual and Intellectual Levels Prior to "Da Vinci's Demons" Season Two Premiere

BEVERLY HILLS, Calif., March 7, 2014 /PRNewswire/ -- Starz launched today two digital experiences in anticipation of the upcoming Second Season of "Da Vinci's Demons" which premieres on STARZ on Saturday, March 22nd at 9pm ET/PT.

LATH063LOGO-b

"Your Portrait by da Vinci" digital app allows users to have their very own portrait drawn by Leonardo da Vinci himself by simply uploading a photo or connecting to their Facebook account to select an image. Once the photo is uploaded, the da Vinci sketch book will animate through multiple pages of his work and resolve to a clean page where his latest creation will begin. As da Vinci's talented hand moves, the sketch of the user appears. Once complete, users may post the image to Facebook, share on Twitter or download. This experience, created by Starz in partnership with Arsonal (www.arsonal.com), is compatible for mobile, desktop and tablets and available at Starz.com and "Da Vinci's Demons" Facebook tab

The second digital experience, "Dark Side of Genius" interactive quiz, measures users' intelligence level and their propensity towards a much darker side of madness, placing users on an X/Y grid with some of the greatest minds in history including the great artist and inventor Leonardo da Vinci.

"We wanted to allow consumers to engage with da Vinci in a way that was relevant today. The portrait allows users to see themselves as Da Vinci himself may have envisioned. The Dark Side of Genius quiz is a fun, personalized way to see where you fit within the realm of geniuses who – much like da Vinci – were also teetering on the edge of madness or even mental illness," said Erin Dwyer, Executive Director of Digital Marketing for Starz. "We aim to bring people deeper into the world that 'Da Vinci's Demons' creates by finding ways to make our show content relevant and personal to consumers."

How It Works
The user takes a psychological and intelligence assessment inspired by real exams used today.  As they go through the experience they will have access to exclusive videos of "Da Vinci's Demons" Season Two. The quiz will be a mixture of quick response questions, observations and multiple-choice answers; a combination of psychological and IQ tests.

Once users have completed their assessment, they will receive a results summary and see where they fall on an X/Y grid that identifies "Genius" as one axis and "Madness" as the other. There will be four quadrants on the grid. Depending on how the user answers, their position within those quadrants will vary. They will see how they compare to other famous geniuses throughout history and they can share their results.

The Dark Side of Genius is a browser-based experience with dynamic video-based backgrounds. The experience will be available on Starz.com and the Da Vinci's Demons' Facebook page. It will be available on mobile, tablet and desktop.  

"Dark Side of Genius" was created by Starz in partnership with And Company. (www.andcompany.com).

About "Da Vinci's Demons"
Brilliant and passionate, the 25-year- old Leonardo da Vinci is an artist, inventor, swordsman, lover, dreamer and idealist. As a free thinker, with intellect and talents that are almost superhuman, he struggles to live within the confines of his own reality and time.

Starring Tom Riley ("Monroe," I Want Candy), as the title character, season two of "Da Vinci's Demons," finds Florence thrown into chaos in the wake of the Pazzi conspiracy.  Lorenzo is gravely ill and Leonardo da Vinci must push the limits of his mind and body to defend the city against the forces of Rome. While the Medicis go to unthinkable lengths to deal with new threats, da Vinci continues on his quest to find the fabled Book of Leaves and uncover the secret history of his mother.  He'll come to realize that he has lethal competition in his quest -- new enemies who may be even worse than the forces of Pope Sixtus.  His search will take him to faraway lands and force him to reevaluate everything he knew about the world and his own history.

In addition to his high profile film credits, Goyer served as script consultant and story developer for "Call of Duty: Black Ops," and "Black Ops II," respectively, the most successful video game franchise of all time.

The ten-episode drama is produced by Adjacent Productions, with Jane Tranter, head of Adjacent Productions, serving as Executive Producer. Outside of the United States and English-speaking Canada, "Da Vinci's Demons" is distributed internationally by BBC Worldwide, in partnership with FOX International Channels (FIC) who broadcasts the series to audiences in 125 countries in Latin America, Europe, Asia, the Middle East and Africa following Starz's exclusive premiere in the U.S.

New episodes of "Da Vinci's Demons" air on Saturdays at 9PM ET/PT exclusively on STARZ.

For additional high-resolution images and other press materials please visit the Starz Media Room at http://starz.mediaroom.com.

About Starz
Starz (NASDAQ: STRZA, STRZB) is a leading integrated global media and entertainment company with operating units that provide premium subscription video programming on domestic U.S. pay television channels (Starz Networks), global content distribution (Starz Distribution) and animated television and movie production (Starz Animation), www.starz.com.
 
Starz Networks is a leading provider of premium subscription video programming through the flagship STARZ® and ENCORE® pay TV networks which showcase premium original programming and movies to U.S. multichannel video distributors, including cable operators, satellite television providers, and telecommunications companies.  As of December 31, 2013, STARZ and ENCORE serve a combined 57.1 million subscribers, including 22.2 million at STARZ, and 34.9 million at ENCORE, making them the largest pair of premium flagship channels in the U.S.  STARZ® and ENCORE®, along with Starz Networks' third network MOVIEPLEX®, air more than 1,000 movies monthly across 17 linear networks, complemented by On Demand and authenticated online offerings through STARZ PLAY, ENCORE PLAY, and MOVIEPLEX PLAY.  Starz Distribution develops, produces and acquires entertainment content, distributing it to consumers globally on DVD, digital formats and traditional television.  Starz Distribution's home video, digital media and worldwide distribution business units distribute original programming content produced by Starz, as well as entertainment content for itself and third parties.  Starz Animation produces animated TV and movie content for studios, networks, distributors and audiences worldwide.

Contact: 


Shannon Buck                                                      

Michelle Portillo

Starz Entertainment                                               

Starz Entertainment

(424) 204-4173                                                 

(720) 852-4063                   

[email protected]                                   

[email protected]

Logo - http://photos.prnewswire.com/prnh/20080522/LATH063LOGO-b

SOURCE Starz

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
DevOps tasked with driving success in the cloud need a solution to efficiently leverage multiple clouds while avoiding cloud lock-in. Flexiant today announces the commercial availability of Flexiant Concerto. With Flexiant Concerto, DevOps have cloud freedom to automate the build, deployment and operations of applications consistently across multiple clouds. Concerto is available through four disruptive pricing models aimed to deliver multi-cloud at a price point everyone can afford.
Today, IT is not just a cost center. IT is an enabler and driver of business. With the emergence of the hybrid cloud paradigm, IT now has increasingly more capabilities to create new strategic opportunities for a business. Hybrid cloud allows an organization to utilize multi-tenant public clouds, dedicated private clouds, bare metal hosting, and the associated support and services for the right use cases through an on-demand, XaaS model. This model of IT creates tremendous opportunities for busi...
Docker is an excellent platform for organizations interested in running microservices. It offers portability and consistency between development and production environments, quick provisioning times, and a simple way to isolate services. In his session at DevOps Summit at 16th Cloud Expo, Shannon Williams, co-founder of Rancher Labs, will walk through these and other benefits of using Docker to run microservices, and provide an overview of RancherOS, a minimalist distribution of Linux designed...
Business as usual for IT is evolving into a “Make or Buy” decision on a service-by-service conversation with input from the LOBs. How does your organization move forward with cloud? In his general session at 16th Cloud Expo, Paul Maravei, Regional Sales Manager, Hybrid Cloud and Managed Services at Cisco, discusses how Cisco and its partners offer a market-leading portfolio and ecosystem of cloud infrastructure and application services that allow you to uniquely and securely combine cloud busi...
Wearable technology was dominant at this year’s International Consumer Electronics Show (CES) , and MWC was no exception to this trend. New versions of favorites, such as the Samsung Gear (three new products were released: the Gear 2, the Gear 2 Neo and the Gear Fit), shared the limelight with new wearables like Pebble Time Steel (the new premium version of the company’s previously released smartwatch) and the LG Watch Urbane. The most dramatic difference at MWC was an emphasis on presenting we...
Businesses are looking to empower employees and departments to do more, go faster, and streamline their processes. For all workers – but mobile workers especially – utilizing the cloud to reconnect documents and improve processes without destructing existing workflows can have a dramatic impact on productivity. In his session at 16th Cloud Expo, Mark Grilli, vice president of Acrobat Solutions marketing at Adobe Systems Incorporated, will outline new ways that the cloud is changing the way peo...
SYS-CON Events announced today that Vitria Technology, Inc. will exhibit at SYS-CON’s @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Vitria will showcase the company’s new IoT Analytics Platform through live demonstrations at booth #330. Vitria’s IoT Analytics Platform, fully integrated and powered by an operational intelligence engine, enables customers to rapidly build and operationalize advanced analytics to deliver timely business outcomes ...
Are your applications getting in the way of your business strategy? It’s time to rethink your IT approach. In his session at 16th Cloud Expo, Madhukar Kumar, Vice President, Product Management at Liaison Technologies, will discuss a new data-centric approach to IT that allows your data, not applications, to inform business strategy. By moving away from an application-centric IT model where data integration and analysis are subservient to the constraints of applications, your organization will b...
WSM International has launched a DevOps services division that offers assessment, consulting and implementation to large enterprises and organizations with complex infrastructures. The concept of DevOps is to blend information technology (IT) software development with operations to optimize the computing infrastructure according to the specific needs of the organization. According to a recent press release from Gartner, "By 2016, DevOps will evolve from a niche strategy employed by large cloud ...
SYS-CON Events announced today that Solgenia will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY, and the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Solgenia is the global market leader in Cloud Collaboration and Cloud Infrastructure software solutions. Designed to “Bridge the Gap” between Personal and Professional S...
SYS-CON Events announced today that QTS Realty Trust, one of the nation’s largest and fastest-growing providers of data center facilities and cloud services and a leader in security and compliance, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. QTS Realty Trust, Inc. (NYSE: QTS) is a leading national provider of data center solutions and fully managed services, and a leader in security and compliance...
SYS-CON Events announced today that WSM International (WSM), the world’s leading cloud and server migration services provider, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. WSM is a solutions integrator with a core focus on cloud and server migration, transformation and DevOps services.
SYS-CON Events announced today that Liaison Technologies, a leading provider of data management and integration cloud services and solutions, has been named "Silver Sponsor" of SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York, NY. Liaison Technologies is a recognized market leader in providing cloud-enabled data integration and data management solutions to break down complex information barriers, enabling enterprises to make sm...
SYS-CON Events announced today that MangoApps will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY., and the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. MangoApps provides private all-in-one social intranets allowing workers to securely collaborate from anywhere in the world and from any device. Social, mobile, and eas...
Sematext is a globally distributed organization that builds innovative Cloud and On Premises solutions for performance monitoring, alerting and anomaly detection (SPM), log management and analytics (Logsene), and search analytics (SSA). We also provide Search and Big Data consulting services and offer 24/7 production support for Solr and Elasticsearch.