SYS-CON MEDIA Authors: Carmen Gonzalez, Sean Houghton, Glenn Rossman, Ignacio M. Llorente, Xenia von Wedel

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T3 Partners with Which Wich® Superior Sandwiches as Agency of Record

AUSTIN, Texas, March 7, 2014 /PRNewswire/ -- T3 (The Think Tank), a technology-fueled creative agency, has been named agency of record for Dallas-based restaurant concept, Which Wich® Superior Sandwiches.

Which Wich Superior Sandwiches was founded in Dallas in late 2003 by restaurant entrepreneur Jeff Sinelli. The national sandwich chain is best known for its customizable sandwiches, creative ordering system, and personalized sandwich bag. In 2007, Which Wich received the coveted Hot Concepts! Award from Nation's Restaurant News, the premier trade publication for the restaurant industry. Which Wich currently has 300 locations open or in development in 38 states and four countries. The partnership with T3 will support the organization's growth and further strengthen the brand's positioning in the marketplace.

"Great things can happen when two companies with similar visions decide to work together. It has been great to get to know the T3 team so far and we are looking forward to the benefits this partnership will bring to Which Wich, T3, and our customers," said Jeff Sinelli, Which Wich Founder, CEO and Chief Vibe Officer.

T3 will help further refine Which Wich's strategy, digital experience, promotions, and campaigns with continued customer and franchisee engagement as the number one goal.

"Jeff and the Which Wich team built a concept that has revolutionized the sandwich industry. We are excited to help them take it to the next level," said Ben Gaddis, Chief Innovation Officer of T3.

Work for Which Wich will be managed by T3's Austin office.

About T3
T3 (The Think Tank) is a technology-fueled creative agency specializing in innovative marketing campaigns that cut across all media channels. Founded by CEO Gay Gaddis in 1989, T3 is one of the largest independent agencies in the United States. In addition to its Austin, Texas headquarters, T3 has offices in New York City and San Francisco. T3 ranks among Adweek's Top 100 Agencies and Advertising Age's Top 100 U.S. Marketing Services Agencies lists. For more information, visit www.t-3.com.

About Which Wich Superior Sandwiches
Which Wich Superior Sandwiches was founded in Dallas in late 2003 by restaurant entrepreneur Jeff Sinelli. The national sandwich chain is best known for its customizable sandwiches, creative ordering system, and personalized sandwich bag. In 2007, Which Wich received the coveted Hot Concepts! Award from Nation's Restaurant News, the premier trade publication for the restaurant industry. Which Wich currently has 300 locations open or in development in 38 states and four countries. For more information, visit www.whichwich.com.

Contact:
Jill Prentice
T3 (The Think Tank)
(512) 721-1377
[email protected]  

SOURCE T3 (The Think Tank)

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