SYS-CON MEDIA Authors: Carmen Gonzalez, Sean Houghton, Glenn Rossman, Ignacio M. Llorente, Xenia von Wedel

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Hard Rock Hotel Palm Springs Kicked Off Official Grand Opening With Unmatched Celebration

Hard Rock Hotels Marks its Arrival in Palm Springs with some of Hollywood's Favorite Stars and Indie Headlining Band, Phantogram

ORLANDO, Fla., March 7, 2014 /PRNewswire/ -- Hard Rock International – the brand that continues to strike a chord in the lifestyle hotel experience by keeping music at the forefront – proudly welcomed Hard Rock Hotel Palm Springs on March 6, 2014 with an extravagant Grand Opening party. Celebrating the brand's introduction to the famed Desert Valley hot spot, guests witnessed the hotel debut with unrivalled entertainment as the popular indie headlining electronic rock duo, Phantogram, performed poolside. High profile celebrities including The Mindy Project's Anders Holm and reality star, Audrina Patridge, all stepped out to greet California's second Hard Rock Hotel.

Audrina Patridge and Hard Rock Welcomed the newly unveiled Hard Rock Hotel Palm Springs with the signature Guitar Smash that inaugurates each and every Hard Rock Hotel.

"We are proud to present Hard Rock Hotel Palm Springs and welcome the newly unveiled property to Hard Rock Hotels & Casinos, a collection that truly paves the way and exceeds guest expectations with every facet of the lifestyle hotel experience," says hotel owner Andy Carpiac of Kittridge Realty.

In true rock star fashion, guests were greeted upon arrival with a media-ready entry and legendary surroundings, including illuminated dancers and top-of-the-line light shows. Setting the tone for the night, The Embassy – an LA-based DJ group, including Paul McCartney's DJ, Chris Holmes – shook the house, while several local radio stations broadcasted live from the event. Sponsored by Grey Goose and Bacardi, the party kicked off with a stellar VIP lounge in the lobby's Rock Pit, where guests enjoyed signature appetizers and cocktails, while mingling with prominent Hollywood and music personalities. Grand Opening attendees also received a free Beats Music subscription trial and witnessed collaborative, Hard Rock-specific projections on the hotel. Hard Rock's notorious vibe came to life as guests took to the turntables and tried their hands at mixing beats like a pro, while others opted to strum exclusive Fender guitars as part of the brand's all-encompassing global music amenity program, The Sound of Your Stay®.

"We are thrilled to continue expanding the Hard Rock Hotel brand, bringing something special to the music mecca of Palm Springs, an area so rich in history and culture," says John Galloway, Vice President and Chief Marketing Officer at Hard Rock International. "We look forward to connecting with music lovers worldwide and seeing the new property blossom into one of Southern California's most sought-after entertainment destinations."

The classic Hard Rock Guitar Smash, which marks the opening of each new property, officially inaugurated Hard Rock Hotel Palm Springs as the brand's latest hotel. Featuring some of the event's top celebrities and Hard Rock International executives, the Guitar Smash thrilled those in attendance, celebrated the signature property and amplified the night's energetic atmosphere. 

Hard Rock Hotel Palm Springs is a music-inspired resort offering 163 luxury guest rooms, a buzzing pool and entertainment scene with DJs spinning every weekend, plus excellent dinning and events in the heart of the newly resurgent Downtown Palm Springs. The hotel offers a long list of amenities including the groundbreaking, interactive Sound of Your Stay® amenity, where guests can rock out with hands-on music experiences. Other music-inspired amenities include a VIP Rock Star Suite, a Rock Spa®, a Body Rock® workout facility, and the world-famous Rock Shop® featuring Hard Rock's iconic, collectible merchandise.

Internationally recognized as a world-class entertainment and lifestyle brand, Hard Rock properties offer stylish and contemporary design, unparalleled service and the thread that unites them all – music. Hard Rock's portfolio of Hotels and Casinos are located in the world's most enviable resort destinations, as well as urban gateway cities. Hard Rock Hotels cater to the evolving and distinctive needs of today's cosmopolitan, modern travelers, who seek a reprieve from traditional, predictable properties, whether for business or leisure travel.

To book a vacation experience at Hard Rock Hotel Palm Springs, visit www.hrhpalmsprings.com. For all other Hard Rock Hotels & Casinos, please visit www.hardrockhotels.com.

About Hard Rock Hotel Palm Springs

Hard Rock Hotel Palm Springs is a luxury 163-room resort located in the heart of downtown Palm Springs, California. This beautiful, music-inspired hotel offers comfort, style, and sophistication in an atmosphere that is anything but uptight. Its location just two hours from Los Angeles makes it the perfect getaway, with year-round sunshine, a Rock Spa, shimmering pool with cabanas, plus fine dining and entertainment served up with a cool, laid back vibe. Hard Rock Hotel Palm Springs is owned by Kittridge Hotels & Resorts, LLC. For more information visit www.HRHPalmSprings.com, or find us on Facebook and Twitter.

About Hard Rock International

With a total of 180 venues in 56 countries, including 140 cafes, 19 hotels and 9 casinos, Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world's greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. HRI owns the global trademark for all Hard Rock brands. The company owns, operates and franchises Cafes in iconic cities including London, New York, San Francisco, Sydney and Dubai. HRI also owns, licenses and/or manages hotel/casino properties worldwide. Destinations include the company's two most successful Hotel and Casino properties in Tampa and Hollywood, Fl., both owned and operated by HRI parent company The Seminole Tribe of Florida, as well as other exciting locations including Bali, Biloxi, Chicago, Cancun, Las Vegas, Palm Springs, San Diego and Singapore. Upcoming new Hard Rock Cafe locations include Seoul, Vienna, Almaty, Anchorage and Siem Reap. New Hard Rock Hotel projects include Daytona Beach, Aruba, Abu Dhabi, Ibiza and Shenzhen and Haikou in China. For more information on Hard Rock International, visit www.hardrock.com.

Photo - http://photos.prnewswire.com/prnh/20140307/FL79182

SOURCE Hard Rock International

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