SYS-CON MEDIA Authors: Adine Deford, Cynthia Dunlop, Harry Trott, Xenia von Wedel, Peter Silva

News Feed Item

Hot Wheels(R) Canada Launches Track Builder Challenge

Canada's First Ultimate Track Inspires Young Fans to Take Part in a Nationwide Track Building Challenge

TORONTO, ON--(Marketwired - March 08, 2014) - In an effort to encourage learning and creativity among young children, Hot Wheels® Canada has launched the Track Builder Challenge.

The Hot Wheels® Track Builder Challenge is a cross-national competition, designed to inspire creativity through play based learning, and educate children on how to build exciting, original and creative tracks.

To launch the six month program, an interactive track exhibit featuring Canada's first Ultimate Track will be live at the Art Gallery of Ontario (AGO) from March 8 to 16, 2014 during the Gallery's March Break drop-in program. The Ultimate Track is comprised of over 1000 pieces of track and connector and stretches over 625ft in the 25 x 25 exhibit space. 

"With the introduction of a new track connector piece, we saw an opportunity to inspire kids to connect through the worlds of Hot Wheels and learn through play by building bigger, more creative tracks than ever before," said Michael Ng, Brand Manager, Mattel Inc. "The exhibit at the AGO is the perfect benchmark for this program, as the house inspired set educates both parents and kids on the endless track building possibilities using the surfaces they have at home."

The Hot Wheels® Track Builder Challenge exhibit was designed, built, and tested by a group of professionals hand chosen by Hot Wheels®. Comprised of engineers, creative technologists, Toronto Based architectural firm Hariri Pontarini and well-known parent expert, Ann-Marie Burton of momstown.ca, the Track Expert team came together to ensure the Ultimate Track stands up to its name. Noah Tauskela, from YTV's Zoink'd also joined the expert team as a contest judge and launch event host at the AGO on Saturday, March 8, 2014.

"When designing the Ultimate Track, we wanted to make sure Canadians across the country could have a chance to see and interact with it," stated Garrett Reynolds, Lead Builder and Creative Technologist, Wondrmakr. "Live streams of the track, in addition to a car launcher and lane changer feature have been set up using online remote controls."

In addition to the exhibit, a new Hot Wheels® Track Builder Challenge nationwide contest will be housed on hotwheels.ca. Kids can learn from the Track Experts in the Tips and Tricks section, and then have the opportunity to submit their best Hot Wheels tracks for a chance to win a custom built track in their home, and a Track Party hosted by Hot Wheels®.

Are you ready to see what the Hot Wheels® Track Builder Challenge is all about? Visit hotwheels.ca to view the Ultimate Track via live streams, test out the remote track features for yourself and see a behind the scenes look of the track build. 

"When my son saw the Ultimate Track for the first time, you could see the wheels turning in his head, thinking about how he was going to create his own ultimate track when we got home," exclaimed Ann-Marie Burton, founder of momstown.ca and Track Parent Expert. "This AGO installment is a dream for any child who's ever played with Hot Wheels, and truly shows parents and kids alike that building with Hot Wheels is not only fun, but inspires creative and imaginative play."

The Hot Wheels Track Builder Exhibit will go on the road to other locations throughout spring and summer 2014. Contest entries for the Hot Wheels® Track Builder Challenge will be open until August 31st, 2014 and the grand prize winner will be announced in September, 2014.

For more photos of the track click here: https://db.tt/P5lIVY2f

For more information on the Hot Wheels Track Builder Exhibit and Challenge please visit: http://www.hotwheels.ca.

About Mattel

Mattel, Inc. (mattel.com) is the worldwide leader in the design, manufacture and marketing of toys and family products. The Mattel family is comprised of such best-selling brands as Barbie® the most popular fashion doll ever introduced, Hot Wheels®, Matchbox®, American Girl®, Radica® and Tyco® R/C, as well as Fisher-Price® brands, including Little People®, Power Wheels® and a wide array of entertainment-inspired toy lines. In 2010, Mattel was named as one of FORTUNE Magazine's "100 Best Companies to Work For" for the third year in a row, and was ranked among Corporate Responsibility Magazine's "100 Best Corporate Citizens." Mattel also is recognized among the "World's Most Ethical Companies." With worldwide headquarters in El Segundo, California, Mattel employs approximately 27,000 people in 43 countries and territories and sells products in more than 150 nations.

About TrojanOne

TrojanOne is a full-service agency with services in marketing, sponsorship consulting, promotional and retail activation, creative and digital development, event management, public relations, social media management and experiential marketing. Through the development of properties and execution of one-of-a-kind events, TrojanOne is respected as an industry leader in helping clients build brand communities. For more information, visit www.trojanone.com

The following files are available for download:

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
"We help companies that are using a lot of Software as a Service. We help companies manage and gain visibility into what people are using inside the company and decide to secure them or use standards to lock down or to embrace the adoption of SaaS inside the company," explained Scott Kriz, Co-founder and CEO of Bitium, in this SYS-CON.tv interview at 15th Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
15th Cloud Expo, which took place Nov. 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA, expanded the conference content of @ThingsExpo, Big Data Expo, and DevOps Summit to include two developer events. IBM held a Bluemix Developer Playground on November 5 and ElasticBox held a Hackathon on November 6. Both events took place on the expo floor. The Bluemix Developer Playground, for developers of all levels, highlighted the ease of use of Bluemix, its services and functionalit...
The 4th International DevOps Summit, co-located with16th International Cloud Expo – being held June 9-11, 2015, at the Javits Center in New York City, NY – announces that its Call for Papers is now open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's large...
Some developers believe that monitoring is a function of the operations team. Some operations teams firmly believe that monitoring the systems they maintain is sufficient to run the business successfully. Most of them are wrong. The complexity of today's applications have gone far and beyond the capabilities of "traditional" system-level monitoring tools and approaches and requires much broader knowledge of business and applications as a whole. The goal of DevOps is to connect all aspects of app...
SAP is delivering break-through innovation combined with fantastic user experience powered by the market-leading in-memory technology, SAP HANA. In his General Session at 15th Cloud Expo, Thorsten Leiduck, VP ISVs & Digital Commerce, SAP, discussed how SAP and partners provide cloud and hybrid cloud solutions as well as real-time Big Data offerings that help companies of all sizes and industries run better. SAP launched an application challenge to award the most innovative SAP HANA and SAP HANA...
When an enterprise builds a hybrid IaaS cloud connecting its data center to one or more public clouds, security is often a major topic along with the other challenges involved. Security is closely intertwined with the networking choices made for the hybrid cloud. Traditional networking approaches for building a hybrid cloud try to kludge together the enterprise infrastructure with the public cloud. Consequently this approach requires risky, deep "surgery" including changes to firewalls, subnets...
Want to enable self-service provisioning of application environments in minutes that mirror production? Can you automatically provide rich data with code-level detail back to the developers when issues occur in production? In his session at DevOps Summit, David Tesar, Microsoft Technical Evangelist on Microsoft Azure and DevOps, will discuss how to accomplish this and more utilizing technologies such as Microsoft Azure, Visual Studio online, and Application Insights in this demo-heavy session.
DevOps is all about agility. However, you don't want to be on a high-speed bus to nowhere. The right DevOps approach controls velocity with a tight feedback loop that not only consists of operational data but also incorporates business context. With a business context in the decision making, the right business priorities are incorporated, which results in a higher value creation. In his session at DevOps Summit, Todd Rader, Solutions Architect at AppDynamics, discussed key monitoring techniques...
Cultural, regulatory, environmental, political and economic (CREPE) conditions over the past decade are creating cross-industry solution spaces that require processes and technologies from both the Internet of Things (IoT), and Data Management and Analytics (DMA). These solution spaces are evolving into Sensor Analytics Ecosystems (SAE) that represent significant new opportunities for organizations of all types. Public Utilities throughout the world, providing electricity, natural gas and water,...
The security devil is always in the details of the attack: the ones you've endured, the ones you prepare yourself to fend off, and the ones that, you fear, will catch you completely unaware and defenseless. The Internet of Things (IoT) is nothing if not an endless proliferation of details. It's the vision of a world in which continuous Internet connectivity and addressability is embedded into a growing range of human artifacts, into the natural world, and even into our smartphones, appliances, a...
How do APIs and IoT relate? The answer is not as simple as merely adding an API on top of a dumb device, but rather about understanding the architectural patterns for implementing an IoT fabric. There are typically two or three trends: Exposing the device to a management framework Exposing that management framework to a business centric logic Exposing that business layer and data to end users. This last trend is the IoT stack, which involves a new shift in the separation of what stuff happe...
The 3rd International Internet of @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that its Call for Papers is now open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
The Internet of Things is tied together with a thin strand that is known as time. Coincidentally, at the core of nearly all data analytics is a timestamp. When working with time series data there are a few core principles that everyone should consider, especially across datasets where time is the common boundary. In his session at Internet of @ThingsExpo, Jim Scott, Director of Enterprise Strategy & Architecture at MapR Technologies, discussed single-value, geo-spatial, and log time series dat...
An entirely new security model is needed for the Internet of Things, or is it? Can we save some old and tested controls for this new and different environment? In his session at @ThingsExpo, New York's at the Javits Center, Davi Ottenheimer, EMC Senior Director of Trust, reviewed hands-on lessons with IoT devices and reveal a new risk balance you might not expect. Davi Ottenheimer, EMC Senior Director of Trust, has more than nineteen years' experience managing global security operations and asse...
The Internet of Things will greatly expand the opportunities for data collection and new business models driven off of that data. In her session at @ThingsExpo, Esmeralda Swartz, CMO of MetraTech, discussed how for this to be effective you not only need to have infrastructure and operational models capable of utilizing this new phenomenon, but increasingly service providers will need to convince a skeptical public to participate. Get ready to show them the money!