CHANTILLY, Va., Nov. 14 /PRNewswire/ -- Johnston McLamb has selected Q2 Marketing, Inc. to develop an integrated collateral package that will leverage the business and IT consulting firm's new brand and market positioning. This project marks the second phase of Q2 Marketing's work with Johnston McLamb. Phase one focused on defining practice areas and industries; and developing a marketing strategy based on extensive market research and a suite of tactics from Q2's Strategy Development Process. Additionally, this phase included creation of the new Johnston McLamb logo and design prototypes for the rebranded web site and collateral suite. Phase one was successfully completed on time and within budget.

The Johnston McLamb marketing suite will highlight the company's focus on its three core practice areas: Business Process Transformation enabled by the Service-Oriented Architecture, Geospatial Business Intelligence/Visual Business Intelligence and Mobility Solutions, and its industry expertise in federal civilian, healthcare and financial services.

The marketing materials will be based on the distinct and compelling market positioning based on core strengths and opportunities discovered in phase one. The result is a clear definition and articulation of Johnston McLamb's brand.

"After working with Q2 to better define our market position and strategy, we were ready to take the next step and begin the rebranding process," said Wendy Henry, Johnston McLamb's Vice President of Consulting Operations. "Throughout this effort, their staff have gone above and beyond in providing us with the strategic and creative support that we need to meet our goals."

"Johnston McLamb is an exceptional partner. Their professionalism and outstanding project management have been demonstrated since May when we began working with them," said Pamela Girardin, President, Q2 Marketing. "We're thrilled that they've engaged us for a second phase to assist them in developing their collateral suite, and we look forward to meeting their high standards."

About Johnston McLamb

Johnston McLamb, Chantilly, VA, has delivered innovative solutions to companies and government agencies since 1991. Johnston McLamb is highly regarded for application development and support that solves clients' most demanding business challenges. By providing a wide range of consulting services and leading-edge technology solutions, Johnston McLamb's success is based largely upon their commitment to empower employees to take ownership of clients' challenges and to provide the highest level of service. For more information, visit http://www.johnstonmclamb.com/ or call 703-502-0901.

About Q2 Marketing

Q2 Marketing is an integrated marketing communications agency focused on the Washington DC region's B2B and B2G technology market. With qualified programs, the company is committed to ensuring clients spend their marketing dollars in the best ways, thereby reducing marketing risks. Q2 capitalizes on the synergy of client partnerships and their own market differentiators to drive revenue, bridging the divide between client need and agency delivery. With quantified results, Q2 is committed to establishing measurable metrics based on best practices -- becoming an indispensable resource for clients. To learn more visit http://www.q2marketing.com/ or call 703-273-2990.

CONTACT: Becky Sheetz-Runkle of Q2 Marketing, Inc., +1-703-273-2990, Bsheetz@Q2Marketing.com

CONTACT: Becky Sheetz-Runkle of Q2 Marketing, Inc., +1-703-273-2990,
Bsheetz@Q2Marketing.com

Web site: http://www.q2marketing.com/
http://www.johnstonmclamb.com/