|By Business Wire||
|March 10, 2014 01:27 PM EDT||
Steve Lanzano, President & CEO of the TVB (www.tvb.org), the not-for-profit trade association of America’s commercial broadcast television industry, today remarked on the actual video consumption habits of U.S. voters according to U.S. Census Bureau statistics analyzed in conjunction with recent Nielsen metered data.
“Nielsen’s 4Q13 Cross-Platform Report, based on actual metered device usage, directly contradicts recent studies based on self-reported viewer data claiming voters are abandoning Television,” stated Lanzano.
Lanzano added, “Nielsen’s shift to actual meter measured behavior for mobile video viewing is a wake-up call to candidates and their campaign strategists, political agencies and issue advocacy groups of the dangers inherent in trusting consumers’ claimed behavior-based research. The most accurate measures of video viewing by voters confirm Local Broadcast Television as the platform providing campaigns with the proven reach, target-ability and cost efficiency of any video medium.”
“It’s widely known that claim-based data on video viewing is biased. The advent of metered data in more devices has allowed us greater accuracy in understanding true cross-platform behavior,” added TVB’s Chief Research Officer, Stacey Lynn Schulman. “TVB’s analysis (below) of Nielsen’s 4Q13 Cross-Platform Report, in combination with U.S. Census Bureau data on voter statistics in 2008 and 2010, reveals Adults 35+, who make up the majority of voters in America (76%), spend only 3% of their monthly video consumption time with internet and mobile platforms. Even among young Americans 18-24 who spend the most amount of time of any age cohort with digital video (11%), Television remains their primary source of video entertainment.
“It is not by mistake that Nielsen replaced previous self-reported data with metered data for mobile video viewing in their 4Q13 Cross Platform Report. The new data brought to light that viewers overstated their time spent watching video on mobile phones by 538% in the 4Q12 Report (1 hour 23 minutes of mobile video viewing in 4Q13, vs. previously claimed 5 hours 23 minutes in 4Q12). In the same reports, using metered data in the 4Q12 and 4Q13 periods, viewers spent more than 100X more hours with Television on a monthly basis than they did with Smartphone Video.”
In comparison to voter statistics, the TVB analysis makes clear the importance of Television in reaching American voters.
TVB is the not-for-profit trade association of America’s commercial broadcast television industry. To learn more visit www.tvb.org.
Sematext is a globally distributed organization that builds innovative Cloud and On Premises solutions for performance monitoring, alerting and anomaly detection (SPM), log management and analytics (Logsene), and search analytics (SSA). We also provide Search and Big Data consulting services and offer 24/7 production support for Solr and Elasticsearch.
Mar. 28, 2015 02:15 PM EDT Reads: 1,421
The speed of software changes in growing and large scale rapid-paced DevOps environments presents a challenge for continuous testing. Many organizations struggle to get this right. Practices that work for small scale continuous testing may not be sufficient as the requirements grow. In his session at DevOps Summit, Marc Hornbeek, Sr. Solutions Architect of DevOps continuous test solutions at Spirent Communications, will explain the best practices of continuous testing at high scale, which is r...
Mar. 28, 2015 02:00 PM EDT Reads: 1,913
Modern Systems announced completion of a successful project with its new Rapid Program Modernization (eavRPMa"c) software. The eavRPMa"c technology architecturally transforms legacy applications, enabling faster feature development and reducing time-to-market for critical software updates. Working with Modern Systems, the University of California at Santa Barbara (UCSB) leveraged eavRPMa"c to transform its Student Information System from Software AG's Natural syntax to a modern application lev...
Mar. 28, 2015 02:00 PM EDT Reads: 798
Cloud is not a commodity. And no matter what you call it, computing doesn’t come out of the sky. It comes from physical hardware inside brick and mortar facilities connected by hundreds of miles of networking cable. And no two clouds are built the same way. SoftLayer gives you the highest performing cloud infrastructure available. One platform that takes data centers around the world that are full of the widest range of cloud computing options, and then integrates and automates everything. J...
Mar. 28, 2015 02:00 PM EDT Reads: 1,554
The WebRTC Summit 2014 New York, to be held June 9-11, 2015, at the Javits Center in New York, NY, announces that its Call for Papers is open. Topics include all aspects of improving IT delivery by eliminating waste through automated business models leveraging cloud technologies. WebRTC Summit is co-located with 16th International Cloud Expo, @ThingsExpo, Big Data Expo, and DevOps Summit.
Mar. 28, 2015 01:00 PM EDT Reads: 1,422
SYS-CON Events announced today Sematext Group, Inc., a Brooklyn-based Performance Monitoring and Log Management solution provider, will exhibit at SYS-CON's DevOps Summit 2015 New York, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Sematext is a globally distributed organization that builds innovative Cloud and On Premises solutions for performance monitoring, alerting and anomaly detection (SPM), log management and analytics (Logsene), search analytics (S...
Mar. 28, 2015 01:00 PM EDT Reads: 3,327
DevOps is all the rage these days and with good reason as it promises to reduce the time-to-market for new applications. It also promises to improve change management, allowing teams to deploy changes to their applications quickly and efficiently. However, DevOps isn’t something you buy, install, or implement; rather it is the symptom of an appropriate organizational system. In his session at DevOps Summit, Mark Thiele, EVP, Data Center Technologies at SUPERNAP International, will discuss how ...
Mar. 28, 2015 01:00 PM EDT Reads: 1,274
In the midst of the widespread popularity and adoption of cloud computing, it seems like everything is being offered “as a Service” these days: Infrastructure? Check. Platform? You bet. Software? Absolutely. Toaster? It’s only a matter of time. With service providers positioning vastly differing offerings under a generic “cloud” umbrella, it’s all too easy to get confused about what’s actually being offered. In his session at 16th Cloud Expo, Kevin Hazard, Director of Digital Content for SoftL...
Mar. 28, 2015 01:00 PM EDT Reads: 1,341
SYS-CON Events announced today Arista Networks will exhibit at SYS-CON's DevOps Summit 2015 New York, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. Arista Networks was founded to deliver software-driven cloud networking solutions for large data center and computing environments. Arista’s award-winning 10/40/100GbE switches redefine scalability, robustness, and price-performance, with over 3,000 customers and more than three million cloud networking ports depl...
Mar. 28, 2015 12:45 PM EDT Reads: 2,381
Hosted PaaS providers have given independent developers and startups huge advantages in efficiency and reduced time-to-market over their more process-bound counterparts in enterprises. Software frameworks are now available that allow enterprise IT departments to provide these same advantages for developers in their own organization. In his workshop session at DevOps Summit, Troy Topnik, ActiveState’s Technical Product Manager, will show how on-prem or cloud-hosted Private PaaS can enable organ...
Mar. 28, 2015 12:45 PM EDT Reads: 993
@ThingsExpo has been named the Top 5 Most Influential M2M Brand by Onalytica in the ‘Machine to Machine: Top 100 Influencers and Brands.' Onalytica analyzed the online debate on M2M by looking at over 85,000 tweets to provide the most influential individuals and brands that drive the discussion. According to Onalytica the "analysis showed a very engaged community with a lot of interactive tweets. The M2M discussion seems to be more fragmented and driven by some of the major brands present in the...
Mar. 28, 2015 12:45 PM EDT Reads: 4,592
Countless business models have spawned from the IaaS industry. Resell Web hosting, blogs, public cloud, and on and on. With the overwhelming amount of tools available to us, it's sometimes easy to overlook that many of them are just new skins of resources we've had for a long time. In his General Session at 16th Cloud Expo, Phil Jackson, Lead Developer Advocate at SoftLayer, will break down what we've got to work with and discuss the benefits and pitfalls to discover how we can best use them t...
Mar. 28, 2015 12:15 PM EDT Reads: 1,377
The world's leading Cloud event, Cloud Expo has launched Microservices Journal on the SYS-CON.com portal, featuring over 19,000 original articles, news stories, features, and blog entries. DevOps Journal is focused on this critical enterprise IT topic in the world of cloud computing. Microservices Journal offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. Follow new article posts on T...
Mar. 28, 2015 12:00 PM EDT Reads: 1,361
Wearable technology was dominant at this year’s International Consumer Electronics Show (CES) , and MWC was no exception to this trend. New versions of favorites, such as the Samsung Gear (three new products were released: the Gear 2, the Gear 2 Neo and the Gear Fit), shared the limelight with new wearables like Pebble Time Steel (the new premium version of the company’s previously released smartwatch) and the LG Watch Urbane. The most dramatic difference at MWC was an emphasis on presenting we...
Mar. 28, 2015 12:00 PM EDT Reads: 1,194
Getting started is often the hardest part of any project, and converting your data center into a Git Repository is no different. In his session at 16th Cloud Expo, Christopher Gallo, Developer Advocate for SoftLayer, an IBM Company, will discuss some of the more popular configuration management suites, with some practical examples showing off the power of SaltStack. Hopefully, by the end of this presentation, you’ll be ready to stop deploying changes manually and enter the magical world of sof...
Mar. 28, 2015 12:00 PM EDT Reads: 1,326