SYS-CON MEDIA Authors: Elizabeth White, Zakia Bouachraoui, Liz McMillan, Janakiram MSV, Carmen Gonzalez

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Engaging the Digital Generation Aged 18-35: Leading Brands Address Key Challenges



Singapore, Mar 11, 2014 - (ACN Newswire) - Digitally-savvy. Empowered. Trend-setter. These are unique characteristics of today's young netizens aged 18-35.

Look around you. Seated across from you on the bus is the Gen-Y professional with his hands glued to a smartphone, browsing business news through his RSS feeds. The twenty-something buddies in your local restaurant, enthusiastically sharing their foodporn in Instagram. And your daughter, the multi-tasking wizard who can juggle through her university assignments while browsing YouTube and 9GAG on her sleek Mac.

They are a generation of early adopters who shape trends for the rest of the population. The Millennials are non-conformists, and in order to click with their hearts, organisations need to adapt their engagement strategies and keep up with the latest trends.

Increasingly, leading companies such as Red Bull are engaging these "digital natives" as partners in the co-creation process by giving them an important role to play, garnering their respect and trust. Brands like Lenovo has leveraged on social listening and analytics to turn social media noise into insights in developing content strategy that resonates with the young netizens.

Proliferation of new media channels adds complexity to the already challenging task. Facebook has reported decline of 11 millions young users since 2011, as these young social media netizens begin to flock into cooler alternatives like Instagram, Pinterest, Tumblr, Path and Vine.

Mobile is another sweeping development that has given rise to phenomenon like WeChat and Snapchat. Spencer Ng, TNS' Associate Director - Technology Practice Team Lead observed that this is an area that brands need to look into in their engagement strategy: "Due to mobile leapfrogging effect in this region, especially in emerging markets, the Millennials grow up on a diet of mobile. Soon we will have a mobile internet generation that interfaces the real world with the virtual simply by bringing their mobile along."

To address the above challenges, Pacific Conferences has organised "Engaging the Digital Generation" conference in Singapore (5-6 May 2014) and Hong Kong (8-9 May 2014). Key experts from Samsung, AXA, Microsoft, Unilever, AIA, Dell, Lenovo, Singapore Grand Prix (F1) Domino's Pizza, F J Benjamin and many others will share how they stay in the forefront with fresh strategies such as co-creation, predictive modeling, cause engagement, influencer strategy, content marketing, social and mobile CRM, etc.

Delegates can enjoy special price if they register before the following dates:
- $300 off for registrations before 21 March 2014
- $200 off for registrations before 4 April 2014

For more information, please visit http://www.conferences.com.sg/MY10-ACN.htm
Event Details

Title:        Engaging the Digital Generation
Date & Venue: 5-6 May 2014, Sheraton Towers, Singapore
              8-9 May 2014, Regal Hongkong Hotel, Hong Kong
Organiser:    Pacific Conferences
Full programme can also be found at: http://www.conferences.com.sg/MY10-ACN.htm

About Pacific Conferences

Pacific Conferences specialises in organising business conferences aimed at providing interactive, insightful information and analysis about issues facing businesses in Asia-Pacific. Our conferences are developed through thorough research and a deep understanding of the critical concerns facing industry professionals. They are addressed by experts and leaders who have deep knowledge and practical experiences in their respective areas. More information may be found at www.conferences.com.sg

Source: Pacific Conferences

Contact:
Ms Charmaine Neo
Tel: +65 6592 7352
Email: [email protected]




Copyright 2014 ACN Newswire. All rights reserved.

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