SYS-CON MEDIA Authors: Zakia Bouachraoui, Carmen Gonzalez, Yeshim Deniz, Pat Romanski, Gary Arora

News Feed Item

Engaging the Digital Generation Aged 18-35: Leading Brands Address Key Challenges



Singapore, Mar 11, 2014 - (ACN Newswire) - Digitally-savvy. Empowered. Trend-setter. These are unique characteristics of today's young netizens aged 18-35.

Look around you. Seated across from you on the bus is the Gen-Y professional with his hands glued to a smartphone, browsing business news through his RSS feeds. The twenty-something buddies in your local restaurant, enthusiastically sharing their foodporn in Instagram. And your daughter, the multi-tasking wizard who can juggle through her university assignments while browsing YouTube and 9GAG on her sleek Mac.

They are a generation of early adopters who shape trends for the rest of the population. The Millennials are non-conformists, and in order to click with their hearts, organisations need to adapt their engagement strategies and keep up with the latest trends.

Increasingly, leading companies such as Red Bull are engaging these "digital natives" as partners in the co-creation process by giving them an important role to play, garnering their respect and trust. Brands like Lenovo has leveraged on social listening and analytics to turn social media noise into insights in developing content strategy that resonates with the young netizens.

Proliferation of new media channels adds complexity to the already challenging task. Facebook has reported decline of 11 millions young users since 2011, as these young social media netizens begin to flock into cooler alternatives like Instagram, Pinterest, Tumblr, Path and Vine.

Mobile is another sweeping development that has given rise to phenomenon like WeChat and Snapchat. Spencer Ng, TNS' Associate Director - Technology Practice Team Lead observed that this is an area that brands need to look into in their engagement strategy: "Due to mobile leapfrogging effect in this region, especially in emerging markets, the Millennials grow up on a diet of mobile. Soon we will have a mobile internet generation that interfaces the real world with the virtual simply by bringing their mobile along."

To address the above challenges, Pacific Conferences has organised "Engaging the Digital Generation" conference in Singapore (5-6 May 2014) and Hong Kong (8-9 May 2014). Key experts from Samsung, AXA, Microsoft, Unilever, AIA, Dell, Lenovo, Singapore Grand Prix (F1) Domino's Pizza, F J Benjamin and many others will share how they stay in the forefront with fresh strategies such as co-creation, predictive modeling, cause engagement, influencer strategy, content marketing, social and mobile CRM, etc.

Delegates can enjoy special price if they register before the following dates:
- $300 off for registrations before 21 March 2014
- $200 off for registrations before 4 April 2014

For more information, please visit http://www.conferences.com.sg/MY10-ACN.htm
Event Details

Title:        Engaging the Digital Generation
Date & Venue: 5-6 May 2014, Sheraton Towers, Singapore
              8-9 May 2014, Regal Hongkong Hotel, Hong Kong
Organiser:    Pacific Conferences
Full programme can also be found at: http://www.conferences.com.sg/MY10-ACN.htm

About Pacific Conferences

Pacific Conferences specialises in organising business conferences aimed at providing interactive, insightful information and analysis about issues facing businesses in Asia-Pacific. Our conferences are developed through thorough research and a deep understanding of the critical concerns facing industry professionals. They are addressed by experts and leaders who have deep knowledge and practical experiences in their respective areas. More information may be found at www.conferences.com.sg

Source: Pacific Conferences

Contact:
Ms Charmaine Neo
Tel: +65 6592 7352
Email: [email protected]




Copyright 2014 ACN Newswire. All rights reserved.

More Stories By ACN Newswire

Copyright 2008 ACN Newswire. All rights reserved. Republication or redistribution of ACN Newswire content is expressly prohibited without the prior written consent of ACN Newswire. ACN Newswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Every organization is facing their own Digital Transformation as they attempt to stay ahead of the competition, or worse, just keep up. Each new opportunity, whether embracing machine learning, IoT, or a cloud migration, seems to bring new development, deployment, and management models. The results are more diverse and federated computing models than any time in our history.
Andrew Keys is co-founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settlement products to hedge funds and investment banks. After, he co-founded a revenue cycle management company where he learned about Bitcoin and eventually Ethereum.
At CloudEXPO Silicon Valley, June 24-26, 2019, Digital Transformation (DX) is a major focus with expanded DevOpsSUMMIT and FinTechEXPO programs within the DXWorldEXPO agenda. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throug...
Concerns about security, downtime and latency, budgets, and general unfamiliarity with cloud technologies continue to create hesitation for many organizations that truly need to be developing a cloud strategy. Hybrid cloud solutions are helping to elevate those concerns by enabling the combination or orchestration of two or more platforms, including on-premise infrastructure, private clouds and/or third-party, public cloud services. This gives organizations more comfort to begin their digital tr...
Isomorphic Software is the global leader in high-end, web-based business applications. We develop, market, and support the SmartClient & Smart GWT HTML5/Ajax platform, combining the productivity and performance of traditional desktop software with the simplicity and reach of the open web. With staff in 10 timezones, Isomorphic provides a global network of services related to our technology, with offerings ranging from turnkey application development to SLA-backed enterprise support. Leadin...
On-premise or off, you have powerful tools available to maximize the value of your infrastructure and you demand more visibility and operational control. Fortunately, data center management tools keep a vigil on memory contestation, power, thermal consumption, server health, and utilization, allowing better control no matter your cloud's shape. In this session, learn how Intel software tools enable real-time monitoring and precise management to lower operational costs and optimize infrastructure...
Data center, on-premise, public-cloud, private-cloud, multi-cloud, hybrid-cloud, IoT, AI, edge, SaaS, PaaS... it's an availability, security, performance and integration nightmare even for the best of the best IT experts. Organizations realize the tremendous benefits of everything the digital transformation has to offer. Cloud adoption rates are increasing significantly, and IT budgets are morphing to follow suit. But distributing applications and infrastructure around increases risk, introdu...
Bill Schmarzo, author of "Big Data: Understanding How Data Powers Big Business" and "Big Data MBA: Driving Business Strategies with Data Science" is responsible for guiding the technology strategy within Hitachi Vantara for IoT and Analytics. Bill brings a balanced business-technology approach that focuses on business outcomes to drive data, analytics and technology decisions that underpin an organization's digital transformation strategy. Bill has a very impressive background which includes ...
Darktrace is the world's leading AI company for cyber security. Created by mathematicians from the University of Cambridge, Darktrace's Enterprise Immune System is the first non-consumer application of machine learning to work at scale, across all network types, from physical, virtualized, and cloud, through to IoT and industrial control systems. Installed as a self-configuring cyber defense platform, Darktrace continuously learns what is ‘normal' for all devices and users, updating its understa...
DevOps has long focused on reinventing the SDLC (e.g. with CI/CD, ARA, pipeline automation etc.), while reinvention of IT Ops has lagged. However, new approaches like Site Reliability Engineering, Observability, Containerization, Operations Analytics, and ML/AI are driving a resurgence of IT Ops. In this session our expert panel will focus on how these new ideas are [putting the Ops back in DevOps orbringing modern IT Ops to DevOps].
On-premise or off, you have powerful tools available to maximize the value of your infrastructure and you demand more visibility and operational control. Fortunately, data center management tools keep a vigil on memory contestation, power, thermal consumption, server health, and utilization, allowing better control no matter your cloud's shape. In this session, learn how Intel software tools enable real-time monitoring and precise management to lower operational costs and optimize infrastructure...
While a hybrid cloud can ease that transition, designing and deploy that hybrid cloud still offers challenges for organizations concerned about lack of available cloud skillsets within their organization. Managed service providers offer a unique opportunity to fill those gaps and get organizations of all sizes on a hybrid cloud that meets their comfort level, while delivering enhanced benefits for cost, efficiency, agility, mobility, and elasticity.
Most organizations are awash today in data and IT systems, yet they're still struggling mightily to use these invaluable assets to meet the rising demand for new digital solutions and customer experiences that drive innovation and growth. What's lacking are potent and effective ways to rapidly combine together on-premises IT and the numerous commercial clouds that the average organization has in place today into effective new business solutions. New research shows that delivering on multicloud e...
The level of trust we have with individuals, businesses, and technology affects our lives daily. This is important to remember when discussing new technologies. For example, our level of trust is a critical factor when evaluating a new technology as a potential solution for providing business value. Given the importance of trust, imagine one's reaction upon hearing that blockchain is a "trustless trust" system. On the surface, that does sound like an oxymoron. This paper discusses how "trustless...
Cloud is the motor for innovation and digital transformation. CIOs will run 25% of total application workloads in the cloud by the end of 2018, based on recent Morgan Stanley report. Having the right enterprise cloud strategy in place, often in a multi cloud environment, also helps companies become a more intelligent business. Companies that master this path have something in common: they create a culture of continuous innovation. In his presentation, Dilipkumar Khandelwal outlined the latest...