SYS-CON MEDIA Authors: Jason Bloomberg, Eric Brown, Bob Gourley, Sandi Mappic, RealWire News Distribution

News Feed Item

Learn How SessionCam Session Replay Enhances Digital Marketing Analytics at eMetrics 2014 in San Francisco

Analytics Professionals and Optimization Experts Can Add Customer Interaction Analysis to Pinpoint and Remedy Website Usability and Conversion Issues for Both Desktop and Mobile

SAN FRANCISCO, CA--(Marketwired - March 11, 2014) - SessionCam, an innovator of technology for recording and understanding customer interaction on e-commerce and other high-traffic websites, is a featured vendor at the eMetrics Digital Marketing Summit in San Francisco, March 16-20, 2014. At the conference, SessionCam will demonstrate how companies such as Clarks and Sky use SessionCam to analyze recordings of visitor behavior on their websites to identify and solve usability issues, improve conversion, enhance customer support, and reduce the time and cost of problem diagnosis.

LEARN HOW SESSION REPLAY COMPLEMENTS OTHER ANALYTICS AND OPTIMIZATION TOOLS
Typically, analytics tools count the number clicks, length of stay, or total pages visited. Others will analyze these numbers to determine which types of visitors are most likely to convert or recommend your site. Replaying an actual visitor's session can deliver some striking benefits that no other customer experience analysis tool can offer:

  • Get to know your customers' behavior. By seeing how customers interact with a website, marketers can gain a true appreciation of what they experience. The latest version of SessionCam Watch captures interactions from tablets and smartphones to learn how gestures such as pinch, zoom, tap, double-tap, swipe, scroll and tilt are performing on the most important mobile devices. To learn more, watch this video.
  • Problem diagnostics. Ensuring optimal website design and functionality is critical. Playback highlights problem areas and usability issues that are frustrating customers and impeding conversion. Are there particular fields that are causing drop-off? Which fields take longer to complete? Is field validation correct for the data customers are entering?

HOW TO MEET SESSIONCAM AT THE EMETRICS DIGITAL MARKETING SUMMIT

ABOUT SESSIONCAM
SessionCam is the most advanced session replay technology for recording customer activity on a website. SessionCam addresses a growing range of applications that include website design and usability testing; optimising conversion; improving customer support; and evidencing legal, compliance and regulatory controls. SessionCam enables businesses to record customer activity on a website and replay a video-like recording of the interaction that shows mouse movement, page scrolling, form-based data entry and mobile gestures in the context the actual web page design and content for that session. SessionCam can also aggregate recorded data to generate heatmaps and analyse conversion funnels. Learn more at www.sessioncam.com, and follow SessionCam on facebook.com/sessioncam and Twitter @sessioncam.

ABOUT SERVICETICK
SessionCam is a product of ServiceTick, an innovator of technologies for customer insight and the leading developer of solutions for post-call IVR surveys, web surveys, email surveys and SMS surveys in the UK. Using ServiceTick's market-leading services, companies can break down the traditional barriers between web, branch and call centres by generating immediate and actionable multichannel customer feedback. ServiceTick is privately held and located in Norwich, England, the eastern hub of the Tech City UK Corridor -- Europe's fastest-growing tech cluster. To learn more, visit www.servicetick.com.

Embedded Video Available: http://youtu.be/vvDDkGRTr6Q

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.