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SYS-CON MEDIA Authors: Dana Gardner, Elizabeth White, Jnan Dash, Kevin Jackson, Peter Silva

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Research and Markets: Market Research: Customer Relationship Management Market Report 2013

Research and Markets (http://www.researchandmarkets.com/research/jtg7d9/customer) has announced the addition of the "Customer Relationship Management Market Report 2013" report to their offering.

Despite the economic challenges that many companies have faced over the past few years primarily the global economic downfall of 2008, which served to severely affect developed economies in the US and Europe; as well as the ongoing problems affecting European firms following the Eurozone sovereign debt crisis expenditure on customer relationship management (CRM) products has continued to observe substantial growth during the past 5 years, with the authors estimating sales of CRM software to have increased by 38.8% between 2008 and 2012.

Indeed, the industry has out-performed sales of other business software in recent years, with many companies realising the significant benefits provided by CRM solutions, which help to streamline operations while also providing expansive cost efficiencies a factor that has become increasingly important to businesses in recent years following the economic downturn. The customer-centric business model has also become a crucial cornerstone of corporate strategies, thus fuelling demand for CRM systems, which supply businesses with comprehensive customer engagement tools while also providing real-time measurements of customer interactions across all operations.

The battle between on-premise and hosted CRM solutions has continued to be wagered over the past few years. According to Gartner's recent assessment of the industry, entitled Market Share Analysis: Customer Relationship Management Software, Worldwide, 2012, Web-based CRM vendor Salesforce.com is now the world's leading CRM software vendor with a 14% market share in 2012, reflecting the increasing migration of businesses to Web-based models, which are often highly scalable and more affordable than installed systems. Indeed, according to the report, 40% of all CRM software sold in 2012 worldwide was software-as-a-service (SaaS) based', and the authors expect this figure to continue to increase over the coming years.

Key Topics Covered:

Executive Summary

Introduction

Strategic Overview

The On-Premise Market

The Hosted Market

An International Perspective

PEST Analysis

Industry Dynamics

Competitor Analysis

The Future

Further Sources

Companies Mentioned

- Ardexus Inc

- BPMonline

- Clear C2 Inc

- FirstWave Technologies Inc

- Microsoft Corp

- NetSuite Inc

- Sage Group PLC

- Salesforcecom

- SalesPage Technologies LLC

- SugarCRM Inc

For more information visit http://www.researchandmarkets.com/research/jtg7d9/customer

About Research and Markets

Research and Markets is the world's leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends.

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