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SYS-CON MEDIA Authors: Lori MacVittie, Liz McMillan, Carmen Gonzalez, Srinivasan Sundara Rajan, Blue Box Blog

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Local Corporation Launches Where-to-Buy Solution for Manufacturers Powered by Krillion®

Local Corporation (NASDAQ: LOCM), a leading local advertising and technology company, today announced the launch of its new Where-to-Buy solution for manufacturers, powered by the company’s enterprise-ready Krillion® local shopping platform.

The new Where-to-Buy solution enables product manufacturers of all sizes to drive more sales by connecting shoppers engaged in online pre-purchase research directly with preferred local retailers. The solution is easy to implement and available to thousands of consumer brands maintained in the Krillion data index.

The full-featured solution leverages Krillion’s localization engine to provide location-based product, brand and store-level information to consumers through a turn-key JavaScript® integration on manufacturer product detail pages. Unlike other solutions of its kind, Local Corporation’s Where-to-Buy solution delivers dynamic pricing and real-time stock availability.

Features for manufacturers include:

  • Responsive design for mobile and desktop
  • Real-time stock availability checks
  • Dynamic pricing updates
  • Rich store-level details, including hours and maps
  • On-demand regional traffic reporting

Where-to-Buy is also offered as a customized API solution via data license allowing manufacturers to drive shoppers to retailers through their brand’s website, mobile sites and apps, social channels and rich media ads.

“Product shopping research via smartphone grew to 73 percent in 20131. Manufacturers need to take advantage of this behavior and deliver the critical product data that mobile shoppers rely on along the path to purchase,” said Michael Sawtell, president and COO, Local Corporation.

“Manufacturers are continually looking for new ways to drive sales from their brand websites,” added Sawtell. “Our Where-to-Buy solution makes it easy for shoppers to find and buy products from local retailers, greatly increasing their brand exposure and driving more purchases both online and offline.”

Krillion’s local shopping platform aggregates dynamic, national and regional retail shopping content, from approximately 120,000 store locations covering 90 percent of the top 100 national retailers, representing nearly 3 million localized products. The company will be showcasing its new Where-to-Buy solution and other exciting initiatives at ad:tech San Francisco (booth #2418), March 26-27, 2014.

For more information on the Where-to-Buy solution, visit: http://about.krillion.com/Manufacturers.

About Local Corporation

Local Corporation (NASDAQ:LOCM) is a leading local advertising and technology company that connects businesses with approximately a million online and mobile consumers each day using a variety of innovative digital advertising products. For more information, visit: http://www.localcorporation.com.

1 Local Corporation and the e-tailing group, September 2013

JavaScript is a trademark or registered trademark of Oracle in the U.S. and other countries.

Forward Looking Statements

This press release contains certain forward-looking statements that are based upon current expectations and involve certain risks and uncertainties within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Words or expressions such as "anticipate," "plan," "will," "intend," "believe" or "expect'" or variations of such words and similar expressions are intended to identify such forward-looking statements. These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties, and other factors, some of which are beyond our control and difficult to predict and could cause actual results to differ materially from those expressed or forecasted in the forward-looking statements. Key risks are described in the filings we make with the U.S. Securities and Exchange Commission. The forward-looking statements in this release speak only as of the date they are made. We undertake no obligation to revise or update publicly any forward-looking statement for any reason. Unless otherwise stated, all site traffic and usage statistics are from third-party service providers engaged by the company. Traffic and our monetization of that traffic combine to determine our revenues for any given period. Our traffic volume alone for a period should not be viewed as demonstrative of our financial results for such period.

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