|By Business Wire||
|March 11, 2014 07:30 AM EDT||
Local Corporation (NASDAQ: LOCM), a leading local advertising and technology company, today announced the launch of its new Where-to-Buy solution for manufacturers, powered by the company’s enterprise-ready Krillion® local shopping platform.
The new Where-to-Buy solution enables product manufacturers of all sizes to drive more sales by connecting shoppers engaged in online pre-purchase research directly with preferred local retailers. The solution is easy to implement and available to thousands of consumer brands maintained in the Krillion data index.
Features for manufacturers include:
- Responsive design for mobile and desktop
- Real-time stock availability checks
- Dynamic pricing updates
- Rich store-level details, including hours and maps
- On-demand regional traffic reporting
Where-to-Buy is also offered as a customized API solution via data license allowing manufacturers to drive shoppers to retailers through their brand’s website, mobile sites and apps, social channels and rich media ads.
“Product shopping research via smartphone grew to 73 percent in 20131. Manufacturers need to take advantage of this behavior and deliver the critical product data that mobile shoppers rely on along the path to purchase,” said Michael Sawtell, president and COO, Local Corporation.
“Manufacturers are continually looking for new ways to drive sales from their brand websites,” added Sawtell. “Our Where-to-Buy solution makes it easy for shoppers to find and buy products from local retailers, greatly increasing their brand exposure and driving more purchases both online and offline.”
Krillion’s local shopping platform aggregates dynamic, national and regional retail shopping content, from approximately 120,000 store locations covering 90 percent of the top 100 national retailers, representing nearly 3 million localized products. The company will be showcasing its new Where-to-Buy solution and other exciting initiatives at ad:tech San Francisco (booth #2418), March 26-27, 2014.
For more information on the Where-to-Buy solution, visit: http://about.krillion.com/Manufacturers.
About Local Corporation
Local Corporation (NASDAQ:LOCM) is a leading local advertising and technology company that connects businesses with approximately a million online and mobile consumers each day using a variety of innovative digital advertising products. For more information, visit: http://www.localcorporation.com.
1 Local Corporation and the e-tailing group, September 2013
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