SYS-CON MEDIA Authors: Elizabeth White, Ed Featherston, Kevin Benedict, Adrian Bridgwater, Carmen Gonzalez

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Journal Communications Introduces New Brand

Journal Communications, Inc. (NYSE: JRN), today launched a new company brand with three cohesive new logos representing Journal Communications and its two major business segments, Journal Broadcast Group and Journal Publishing.

As part of the new brand, the company also launched a fully redesigned corporate website at www.journalcommunications.com.

“When we look at our company, we see quality, focus and effective teams in our local markets – all part of a business that is moving forward,” said Steven J. Smith, Chairman and CEO of Journal Communications. “However, many people outside of Journal often have no idea that, in addition to their favorite local station or publication, we have a total of 13 television stations, 35 radio stations and a major daily newspaper with a variety of supporting local publications, all with complementary digital products.

“As such, we believe our new brand better represents our company to investors, employees and the public and positions us as a national media company with diverse brands united under a common identity.”

Journal’s redesigned website, www.journalcommunications.com, replaces the company’s former site, as well as the former www.journalbroadcastgroup.com. The redesigned site includes links to all of Journal’s digital products and Journal Broadcast Group live streaming sites, as well as a “What’s Trending Now” feature that highlights Journal’s most recent content across its Broadcast and Publishing websites.

“Our new website is a great showcase for what we do best: provide our local markets with compelling content and a true focus on community,” Smith said.

“As we continue to expand our offerings and find new ways to deliver our content online, on the air and in print, we are excited about our new brand and the future of our company,” said Andre Fernandez, President and Chief Operating Officer, Journal Communications. “We hope our clients, employees and local markets share our excitement.”

Forward-looking statements

This press release contains certain forward-looking statements related to our business that are based on current expectations. Forward-looking statements are subject to certain risks, trends and uncertainties, including changes in advertising demand and other economic conditions that could cause actual results to differ materially from the expectations expressed in forward-looking statements. All forward-looking statements should be evaluated with the understanding of their inherent uncertainty. Our written policy on forward-looking statements can be found on our most recent Quarterly Report on Form 10-Q as filed with the Securities and Exchange Commission.

About Journal Communications

Journal Communications, Inc. (NYSE: JRN), headquartered in Milwaukee, Wisconsin, was founded in 1882. We are a diversified media company with operations in television and radio broadcasting, publishing and digital media. We own and operate 13 television stations and 35 radio stations in 11 states. We publish the Milwaukee Journal Sentinel, which serves as the only major daily newspaper for the Milwaukee metropolitan area, and several community publications in Wisconsin. Our digital media assets build on our strong publishing and broadcasting brands.

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