SYS-CON MEDIA Authors: Michael Bushong, PR.com Newswire, David Smith, Tim Crawford, Kevin Benedict

News Feed Item

ISKO(TM) Supports Designers, Boosts Overall Awareness With Sponsorship of "Istanbul Designers" Event at Los Angeles Fashion Week

Sponsorship Marks the Leading Global Denim Manufacturer's First Star Turn in a Non-Trade Fashion Event in the United States

LOS ANGELES, CA -- (Marketwired) -- 03/11/14 -- ISKO™, a leader in innovative denim fabrics and technologies, today announced that it will sponsor "Istanbul Designers" taking place Saturday, March 15 as part of Concept Shows within Los Angeles Fashion Week.

"We are thrilled to be one of the principal sponsors of the 'Istanbul Designers' event," said Marco Lucietti, Marketing Director SANKO - ISKO Division. "This is our first-ever sponsorship of a non-trade, U.S.-based fashion event which underscores the increasing importance of denim within the context of forward-looking fashion industry trends and concepts."

With its sponsorship, ISKO aims to reinforce its relationship with premium denim brands and build awareness among the fashion-savvy end consumers. Additionally, the sponsorship of "Istanbul Designers" is the perfect place for ISKO to have a presence as the denim maker seeks to continue to identify, educate, and support the next generation of designers and creative talent emerging not only out of Istanbul, but around the globe.

"ISKO's recognition as a premium global brand coupled with their dedication to fostering creative talent made them an obvious choice to be a leading sponsor of 'Istanbul Designers,'" said Fadik Sevin Atasoy, Founder, RedCase Entertainment Inc. "They have been a great partner in making this inaugural event special, and we couldn't me more excited about their participation."

Participating for the first time in Concept Shows -- now in its ninth season and one of the most anticipated fashion events of the week -- "Istanbul Designers," a project supported by the Turkish Ministry of Culture and Tourism, will be represented by one of the most sought after Turkish designers, Özgür Masur, showcasing his Fall-Winter 2014/2015 collection. As one of the main event sponsors, ISKO will be contributing to the opening "red carpet" with an official "denim carpet," made from 35% recycled cotton fabric -- a reflection of ISKO's eco-friendly approach as the company produces more than 200 million meters of denim per year.

"The event, taking place Saturday, March 15, at Mack Sennett Studios in Los Angeles, is supported by the Turkish Ministry of Culture and Tourism and will aim to showcase Turkey's vision and strength within the fashion and textile industries. The official denim carpet, beginning at 8:30 p.m., will be followed by a cocktail party and runway show and will conclude with an official after party at Mari Vanna LA in West Hollywood.

About ISKO™
A leader in the production of denim fabric technologies on global scale, ISKO™ (www.isko.com.tr) is a company that is part of SANKO Group. With its wide range of innovative denim fabrics using ISKO patented technologies aimed at satisfying the most diverse needs in the denim sector, ISKO™ is focused on the premium market. Based in Turkey, ISKO™ has offices in 35 countries throughout the world. ISKO™ is a trademark of SANKO TEKSTIL.

About Red Case Entertainment
Founded and managed by Fadik Sevin Atasoy and Aysecan Vargi Akalin, RedCase Entertainment (www.redcase.org) is a Los Angeles-based production and entertainment company that specializes in Media, Cinema and Fashion Industries. Established in 2013, RedCase creates start-to-finish solutions for companies that need consultancy, production and event organization services. In a more focused look, RedCase's experienced team provides trustworthy execution of strategies through media content development; fashion film, TV and feature film production; fashion consultancy; all related digital solutions; and arts & fashion event organizations.

RedCase Entertainment carries its work through international talents and emerging creative cultural projects by using its strong relations in the US, Europe, and Middle East, aiming to leverage key strengths with the utmost level of business ethics to create a solid bridge between countries through art, movies and fashion.

Add to Digg Bookmark with del.icio.us Add to Newsvine

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.