SYS-CON MEDIA Authors: Lori MacVittie, Pat Romanski, Sean Houghton, Glenn Rossman, Ignacio M. Llorente

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ChannelAdvisor Integrates with Alibaba Group’s Tmall.com Platform, Opens New Cross-Border Trade Route

ChannelAdvisor Corporation (NYSE:ECOM), a leading provider of cloud-based e-commerce solutions that enable retailers and manufacturers to increase global sales, today announced the addition of Alibaba Group’s Tmall Global solution to the ChannelAdvisor platform. This new offering will help retailers and manufacturers extend their businesses across borders. Tmall Global is part of Tmall.com, one of the largest business-to-consumer marketplaces in China and part of the Alibaba Group, a leading global e-commerce company.

“China is one of the largest and fastest-growing e-commerce markets in the world, and Alibaba is leading the way,” said ChannelAdvisor President and Chief Operating Officer David Spitz. “Given our investments in China and cross-border trade, integrating with Tmall.com was a natural step for us and opens up new avenues of growth for our customers.”

Forrester Research Inc. predicts that the Chinese e-commerce market could be as large as $672 billion by 2018, growing at 18 percent per year1. Tmall Global is a new solution from Tmall.com that offers Chinese consumers high-quality, branded products from outside China. Foreign businesses can use the Tmall Global solution to more easily sell directly to Chinese consumers via Tmall.com, which reports to account for 50 percent of China’s business-to-consumer market.

There are two ways to join the Tmall.com platform: companies with China in-country business operations can apply to Tmall.com and companies with overseas business licenses are eligible to join via Tmall Global. As an open platform marketplace, Tmall.com provides the infrastructure to host online storefronts and access to hundreds of millions of shoppers. Operating a Tmall.com storefront is much like operating your own B2C website, offering autonomy from design to operations to fulfillment and logistics.

“We are impressed with ChannelAdvisor’s understanding of the China market and the growth opportunities it presents to the rest of the world,” said Lynn Dong, director of Tmall Global business development. “Ultimately, this is a win-win situation for foreign businesses who want to enter China and for Chinese consumers who want to access a wider selection of products that were previously unavailable. We look forward to making this collaboration a great success.”

Tmall.com is a vital participant in ChannelAdvisor’s Catalyst Americas conference, taking place March 10-12 at the Wynn Las Vegas. A guest speaker during ChannelAdvisor CEO Scot Wingo’s keynote presentation, Tmall.com will also participate in the Cross-Border Trade Power Panel that offered retailers tips and strategies for international expansion. Tmall.com representatives are also available this week in the ChannelAdvisor Lounge at Catalyst, where retailers can learn more about the opportunity to sell on the Chinese marketplace.

To learn more about ChannelAdvisor’s Tmall.com alliance, please visit: http://bit.ly/ChannelAdvisorTmallAlliance.

ChannelAdvisor offers retailers and manufacturers leading cloud-based solutions to efficiently automate and manage the online selling process through online marketplaces and digital marketing channels. Through a single inventory feed, ChannelAdvisor customers can manage their overall online selling process, from listing to order management, from one platform. By eliminating the tedious tasks of optimising online listings and analysing performance, ChannelAdvisor allows sellers to increase sales and successfully scale their e-commerce businesses.

For more information about ChannelAdvisor Marketplaces, please visit www.channeladvisor.com.au.

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About ChannelAdvisor

ChannelAdvisor (NYSE:ECOM) is a leading provider of cloud-based e-commerce solutions that enable retailers and manufacturers to integrate, manage and optimise their merchandise sales across hundreds of online channels including Amazon, Google, eBay, Facebook and more. Through automation, analytics and optimisation, ChannelAdvisor customers can leverage a single inventory feed to more efficiently list and advertise products online, and connect with shoppers to increase sales. Billions of dollars in merchandise value are driven through ChannelAdvisor’s platform every year, and thousands of customers use ChannelAdvisor’s solutions to help grow their businesses. For further information visit, www.channeladvisor.com.au.

1 Asia Pacific Online Retail Forecast, 2013 To 2018, Forrester Research Inc., November 26, 2013

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