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SYS-CON MEDIA Authors: Liz McMillan, Elizabeth White, Esmeralda Swartz, Andy Jonak, Carmen Gonzalez

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Genieo is the personalized window onto the Web for millions of Mac users that learns user preferences

Over 300MM ads served on the Genieo platform

HERZLIYA, Israel, March 11, 2014: Genieo the easy to use newspaper-styled homepage, today confirmed that it is the preferred personalized homepage for millions of Mac users.

The platform is delivering over 100MM unique monthly page views, serving more than 300MM ads and the average Genieo user spends over two minutes reading articles every day.

Genieo's personal homepage, originally launched in 2010, was developed using proprietary algorithms based on Micro Behavioral Targeting, which automatically extracts user behavior, interests and preferences.

As a result, the user can create a personalized news portal, which collects content from various channels, such as news sites, blogs and social networks. The technology dynamically analyzes changes in the user's topics of interest, and frequently updates the portal.

Genieo has succeeding in doing something that the world's internet giants have long strived to achieve, by developing the only real personalized news content service that immediately learns the user's preferences while preserving the user's privacy. Genieo needs no configuration.

What's more, Genieo is a client-based newsreader that runs in the user's web browser, acting as the default start page, showing news and other information based on the user's interests. Once installed, Genieo goes to work and it gets better the more it is used, it is a learning engine.

Sol Tzvi, CEO, Genieo comments: "Genieo is changing the way we consume information. It is a client-based news reader that seeks to understand what you read, what your social circle finds interesting, and also helps you to discover new content. It does this all without any user input as it doesn't require any user preference settings, or keywords.

"It's also careful about privacy. Genieo disables itself whenever there is a financial service or payment, or any other type of personal content, maintaining personal privacy as a priority."

Genieo also delivers new revenue opportunities for publishers, advertisers and software providers.

Publishers can increase the prominence of content and make it easier to access directly by distributing a branded version of Genieo. This will help to increase the content's appeal to users, and develop user-loyalty.

Genieo's personalized content and unique user experience also attracts a loyal and active audience, offering advertisers an exceptional opportunity to target content according to the audiences' interests and intentions. This also ensures that advertisements will be more relevant to the user.

For more information or to download Genieo, please visit http://www.genieo.com/.

About Genieo Innovation Ltd
Genieo Innovation is the developer of a unique personalization experience that leans on Genieo's new proprietary technology. Its first product, Genieo, is a free personalized newspaper style homepage.

Genieo is available to partners; white-labeled and reflecting both users' interests and the partner's brand. Genieo's partners receive significant monetization options and increased website stickiness, and additional revenues from search and targeted ads. Genieo learns interests through user's online browsing behaviors, and then delivers a personalized homepage populated with content each individual cares about. Unlike services that require people to set preferences and manage inputs, Genieo users discover and enjoy a rich experience immediately following a one-time, one-click download, without requiring explicit intervention or customization. The Genieo application is stored locally; therefore all personalization is performed on each individual's device, ensuring the most stringent privacy. In addition, Genieo filters web noise, bringing users, in the words of PC World Magazine, "a newsy home page with content you'll actually want to see." Users who download Genieo are more productive as it zeros in on the news and social updates that are relevant to their interests, from the sources they prefer most. Genieo's personalization service works on PC, Mac or mobile devices. Founded in 2008, Genieo is a privately backed company headquartered in Herzliya, Israel.

Press contacts:
Lloyd Gofton [email protected] Mobile: +44 (0)7919 353484

Source: RealWire

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RealWire is a global news release distribution service specialising in the online media. The RealWire approach focuses on delivering relevant content to the receivers of our client's news releases. As we know that it is only through delivering relevance, that influence can ever be achieved.

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