SYS-CON MEDIA Authors: Elizabeth White, Ed Featherston, Kevin Benedict, Adrian Bridgwater, Carmen Gonzalez

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StrongView Publishes "10 Warning Signs You Need Better Marketing Analytics" Success Guide

StrongView, a leading provider of email marketing and cross-channel marketing solutions for enterprises, today announced a new cross-channel marketing Success Guide titled "10 Warning Signs You Need Better Marketing Analytics." This free resource outlines how marketers can embrace contextual marketing with a modern marketing analytics system that effectively leverages cross-channel data to make sense of real-time interactions and other sources of customer information.

Marketing analytics systems have been around a while – and that’s part of the problem. In the last few years, the amount of data being generated by consumers (and collected by brands) has expanded exponentially. The sheer volume of data now available to marketers, and the rapid rate at which it is continually changing, creates new challenges that many legacy marketing analytics systems were never designed to handle. Without the proper marketing analytics system in place, marketers risk limiting their ability to use all the cross-channel interaction data being generated by customers to create better marketing programs.

Download this Success Guide today and gain the insight you need to determine whether your current marketing analytics system can stand up to the demands of cross-channel contextual marketing.

Report Title: "10 Warning Signs You Need Better Marketing Analytics"

Free Download: www.strongview.com/10ws

Key Topics:

  • Using marketing analytics to engage the constantly connected consumer
  • How to identify limitations of outdated marketing analytics solutions
  • Overcoming IT challenges to effectively analyze and leverage cross-channel data
  • Essential marketing analytics capabilities to power contextual marketing

Visit www.strongview.com to learn more about our cross-channel Marketing Cloud.

About StrongView

StrongView's cross-channel marketing solutions provide enterprise marketers with the tools, services and insights required to effectively engage today's constantly connected customers. Combining a powerful cross-channel campaign management solution with market-leading data access and analysis, StrongView's Marketing Cloud enables marketers to understand the current context of each customer and respond in real time with relevant messages across email, mobile, social, display and web.

A champion of "Present Tense Marketing," StrongView is committed to delivering solutions that reflect the new reality of the technology-empowered customer. Based in Redwood City, CA and backed by leading venture capital investors, StrongView has been helping global brands in retail, travel, finance, entertainment and online services overcome the limitations of other marketing platform providers for more than a decade.

For a stronger view of marketing go to www.StrongView.com, and follow us at www.twitter.com/StrongView and www.facebook.com/StrongViewInc.

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