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TRENDFOCUS’ New Market Research Service: “Cloud, Hyperscale, & Enterprise Storage Service” Addresses Skyrocketing Demand for Data Storage

HDD sales to Cloud, Hyperscale, & Enterprise markets will reach $17 billion in 2018 according to a new TRENDFOCUS research report, “Nearline HDD Long-Term Market Analysis” released today. A comprehensive SSD report will be available in April 2014.

In the midst of skyrocketing exabyte demand growth, companies including Google, Facebook, and Amazon are redefining traditional methods of storage deployment. “Skyrocketing demand for storage is shifting the foundation of the industry,” states Mark Geenen, President and founder of TRENDFOCUS. Geenen says that hard disk drives (HDDs) will remain the primary bulk storage medium through 2018 while NAND and SSD technologies enable significantly higher performance in critical areas.

John Chen, Vice President and TRENDFOCUS’ lead analyst for the new service, adds “for traditional OEMs and the emerging class of “do-it-yourself” (DIY) and commodity hardware data centers, HDDs are the lowest cost technology on a per gigabyte basis and will comprise more than 90% of the enterprise storage exabytes shipped through 2018.”

Traditional storage and server OEMs are also responding to the pressure from a new wave of “ODM direct,” or DIY hyperscale system architectures promoted by companies such as Google, Facebook, and Amazon. “The entrenched suppliers are responding with their own solutions, promising intensified competition and redefining both HDD and SSD storage solutions. The competition between traditional OEMs and emerging players is driving a revolutionary change in device designs that will provide significant growth opportunities for both HDDs and flash-based storage over the coming decade,” added Chen.

This new market research service includes long-term and quarterly forecasts of HDDs and SSDs used in cloud, hyperscale, and enterprise storage architectures, as well as in-depth analysis of technology and market trends. Visit to download a sample report.


TRENDFOCUS provides the data storage industry’s most trusted market intelligence covering HDDs, NAND/SSDs, and the storage supply chain. Founded in 1993, the TRENDFOCUS method blends both “top down/bottom up” and 360° statistical analysis to provide clients with the exacting data sets needed to make complex decisions in today’s environment. Visit us at

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