Click here to close now.

SYS-CON MEDIA Authors: Plutora Blog, Pat Romanski, Jason Bloomberg, Liz McMillan, Elizabeth White

News Feed Item

DirectBuy Website Upgraded to Reflect Company's New Mission

Website inspires potential members through tools and testimonials

MERRILLVILLE, Indiana, March 12, 2014 /PRNewswire/ -- DirectBuy, the company that enables members to achieve significant savings across a wide variety of home and lifestyle products and merchandise, has upgraded its consumer website www.directbuy.com to reflect the new look and mission of the company.

"It is a time of significant change for the company. These exciting changes will reshape the way consumers benefit from DirectBuy," said CEO Mike Bornhorst.

The website is the first stop for consumers to learn more about a DirectBuy membership. The site is easy to navigate and contains a variety of videos, articles and information.

DirectBuy partnered with two leading web companies to ensure the redesigned DirectBuy.com would have the same customer-centric focus as its new initiatives. Ektron was chosen as the content management system (CMS) for its ability to support the new responsive design. The C2 Group was selected as the web design and development partner for their expertise in leading-edge responsive design and programming capabilities.

"DirectBuy.com is a great example of the Ektron web content management platform," said Bob Canaway, VP of Marketing at Ektron. "Their use of responsive web design shows DirectBuy's commitment to engage visitors across all devices and provide the best overall web experience."​

Site objective:

The site's objective is to reveal DirectBuy's passion for helping families achieve a better lifestyle. The site allows anyone to access the information needed to plan a lifestyle upgrade. The new site recognizes the changing nature of online experiences and uses responsive design, making it easy to navigate on any device.  

More than savings:

The selection of products is inspiring. Design ideas, how-to content and connections with local DirectBuy representatives make the site a source of inspiration and guidance. This includes a newly-developed Lifestyle Planner that helps members design their next living space, vacation and more.

"DirectBuy now offers a full-service travel program and, through our unique Lifestyle Planner on DirectBuy.com, members can plan for every phase of life," said Jim O'Keefe, VP of Merchandising.

Real-life connections:

Visiting a local showroom is vital in understanding the value of a membership.  The site offers multiple ways to contact showrooms. Clients find they are more prepared to visit after browsing the site. 

"We're constantly asking 'What do our members want?' That's the essence of the new DirectBuy and DirectBuy.com," said CEO Mike Bornhorst.

About DirectBuy
DirectBuy provides its members with outstanding service, selection and value. With over 100 locations throughout North America, DirectBuy members pay confidential dealer prices, with no hidden retail markup, combined with an amazing selection. Our commitment to service excellence ensures our members have access to unparalleled quality and choice while being guided by experts in purchasing and design.

Our members select from over 1 million products from 700 popular brands in the US and 500 in Canada. DirectBuy provides lifestyle-enhancing benefits including travel packages, home improvement products and services and much more.

For more information visit www.directbuy.com or https://www.facebook.com/DirectBuy

SOURCE DirectBuy

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Amazon, Google and Facebook are household names in part because of their mastery of Big Data. But what about organizations without billions of dollars to spend on Big Data tools - how can they extract value from their data? In his session at 6th Big Data Expo®, Ali Ghodsi, Co-Founder and Head of Engineering at Databricks, discussed how the zero management cost and scalability of the cloud is addressing the challenges and pain points that data engineers face when working with Big Data. He also s...
Container frameworks, such as Docker, provide a variety of benefits, including density of deployment across infrastructure, convenience for application developers to push updates with low operational hand-holding, and a fairly well-defined deployment workflow that can be orchestrated. Container frameworks also enable a DevOps approach to application development by cleanly separating concerns between operations and development teams. But running multi-container, multi-server apps with containers ...
Software development, like manufacturing, is a craft that requires the application of creative approaches to solve problems given a wide range of constraints. However, while engineering design may be craftwork, the production of most designed objects relies on a standardized and automated manufacturing process. By contrast, much of moving an application from prototype to production and, indeed, maintaining the application through its lifecycle has often remained craftwork. In his session at Dev...
Software Development Solution category in The 2015 American Business Awards, and will ultimately be a Gold, Silver, or Bronze Stevie® Award winner in the program. More than 3,300 nominations from organizations of all sizes and in virtually every industry were submitted this year for consideration. "We are honored to be recognized as a leader in the software development industry by the Stevie Awards judges," said Steve Brodie, CEO of Electric Cloud. "We introduced ElectricFlow and our Deploy app...
SYS-CON Events announced today that DragonGlass, an enterprise search platform, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. After eleven years of designing and building custom applications, OpenCrowd has launched DragonGlass, a cloud-based platform that enables the development of search-based applications. These are a new breed of applications that utilize a search index as their backbone for data...
While there are hundreds of public and private cloud hosting providers to choose from, not all clouds are created equal. If you’re seeking to host enterprise-level mission-critical applications, where Cloud Security is a primary concern, WHOA.com is setting new standards for cloud hosting, and has established itself as a major contender in the marketplace. We are constantly seeking ways to innovate and leverage state-of-the-art technologies. In his session at 16th Cloud Expo, Mike Rivera, Seni...
SYS-CON Events announced today that EnterpriseDB (EDB), the leading worldwide provider of enterprise-class Postgres products and database compatibility solutions, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. EDB is the largest provider of Postgres software and services that provides enterprise-class performance and scalability and the open source freedom to divert budget from more costly traditiona...
The Internet of Things is not only adding billions of sensors and billions of terabytes to the Internet. It is also forcing a fundamental change in the way we envision Information Technology. For the first time, more data is being created by devices at the edge of the Internet rather than from centralized systems. What does this mean for today's IT professional? In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists will addresses this very serious issue o...
An entirely new security model is needed for the Internet of Things, or is it? Can we save some old and tested controls for this new and different environment? In his session at @ThingsExpo, New York's at the Javits Center, Davi Ottenheimer, EMC Senior Director of Trust, reviewed hands-on lessons with IoT devices and reveal a new risk balance you might not expect. Davi Ottenheimer, EMC Senior Director of Trust, has more than nineteen years' experience managing global security operations and asse...
The Internet of Things is a misnomer. That implies that everything is on the Internet, and that simply should not be - especially for things that are blurring the line between medical devices that stimulate like a pacemaker and quantified self-sensors like a pedometer or pulse tracker. The mesh of things that we manage must be segmented into zones of trust for sensing data, transmitting data, receiving command and control administrative changes, and peer-to-peer mesh messaging. In his session a...
In their general session at 16th Cloud Expo, Michael Piccininni, Global Account Manager – Cloud SP at EMC Corporation, and Mike Dietze, Regional Director at Windstream Hosted Solutions, will review next generation cloud services, including the Windstream-EMC Tier Storage solutions, and discuss how to increase efficiencies, improve service delivery and enhance corporate cloud solution development. Speaker Bios Michael Piccininni is Global Account Manager – Cloud SP at EMC Corporation. He has b...
SYS-CON Events announced today that MetraTech, now part of Ericsson, has been named “Silver Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. Ericsson is the driving force behind the Networked Society- a world leader in communications infrastructure, software and services. Some 40% of the world’s mobile traffic runs through networks Ericsson has supplied, serving more than 2.5 billion subscribers.
EMC Corporation on Tuesday announced it has entered into a definitive agreement to acquire privately held Virtustream. When the transaction closes, Virtustream will form EMC’s new managed cloud services business. The acquisition represents a transformational element of EMC’s strategy to help customers move all applications to cloud-based IT environments. With the addition of Virtustream, EMC completes the industry’s most comprehensive hybrid cloud portfolio to support all applications, all workl...
While great strides have been made relative to the video aspects of remote collaboration, audio technology has basically stagnated. Typically all audio is mixed to a single monaural stream and emanates from a single point, such as a speakerphone or a speaker associated with a video monitor. This leads to confusion and lack of understanding among participants especially regarding who is actually speaking. Spatial teleconferencing introduces the concept of acoustic spatial separation between confe...
Buzzword alert: Microservices and IoT at a DevOps conference? What could possibly go wrong? In this Power Panel at DevOps Summit, moderated by Jason Bloomberg, the leading expert on architecting agility for the enterprise and president of Intellyx, panelists will peel away the buzz and discuss the important architectural principles behind implementing IoT solutions for the enterprise. As remote IoT devices and sensors become increasingly intelligent, they become part of our distributed cloud en...