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SYS-CON MEDIA Authors: Liz McMillan, Kevin Jackson, Peter Silva, Greg Wind, Glenn Rossman

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IneoQuest Technologies Launches Global Campaign Around Monetizing the Video Experience™

IneoQuest Technologies, the global leader in video analytics and service assurance solutions, today announced the launch of its global campaign focused on helping video providers Monetize the Video Experience™. IneoQuest offers innovative video analytics and service assurance solutions to more than 500 companies globally. The campaign was born out of deep experience working with these operators and content providers to optimize their networks and provide meaningful real-time analytics to improve quality and customer experience.

According to IneoQuest, content and service providers are beginning to expand multiscreen and OTT video services beyond the experimental phase, and are looking to ensure that their brand is protected and their valuable content gets delivered to the right audiences, at the right time, with the right quality of experience. The shift in how video is watched and the growth in consumption are not only having an impact on content and service providers, the mobile operators are also feeling the dramatic affects as they look to prevent churn by providing the best possible video delivery services.

“With the vast amounts of content and the increased choices consumers have in how they consume video, content providers and operators are looking for ways to provide the best experience and drive additional revenue to help monetize their video services. In order to do this, providers need to have real-time end-to-end visibility into their subscribers’ video experience, as well as detailed information on how they are watching the video,” said Calvin Harrison, CEO of IneoQuest Technologies.

IneoQuest’s suite of video analytics and service assurance solutions help providers to Monetize the Video Experience by:

  • Assuring video services so that customers are provided video quality that is worth paying for;
  • Enabling providers to retain and reach more subscribers through analytics that allow greater understanding of viewing preferences and behavior ;
  • Verifying and optimizing content distribution and advertising promotion to grow their returns

The IneoQuest platform provides rich web services interfaces that enable seamless integration in real-time with providers’ customer support, operations, marketing and advertising management systems.

“This is a very exciting time for IneoQuest as we launch our global Monetizing the Video Experience campaign,” adds Harrison. “We look forward to working with worldwide communications service providers to provide the video analytics needed to ensure maximum return on their customer service offerings.”

To learn more about IneoQuest’s solutions for Monetizing the Video Experience, please visit our website http://www.ineoquest.com/monetizing-the-video-experience/.

About IneoQuest Technologies

With over 600 global customers, IneoQuest is the global leader in video analytics and service assurance solutions that enable video providers to monetize the video experience. IneoQuest’s solutions monitor, analyze and optimize video – independent of the screen or network – with end-to-end visibility into every subscriber, viewing experience, and channel. IneoQuest gives customers the ability to monetize the video experience through verifying and assuring the quality of every viewing experience, understanding and expanding their subscriber base, and growing their returns on capital investments and digital assets. Clients include service providers, broadcasters, content providers, government, equipment manufacturers and enterprises. For more information, visit www.ineoquest.com.

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