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Mobile Carriers Lead the Way in Latest Compass Intelligence Device Buyback Rankings

Sprint leads the rankings for In-store buyback programs while AT&T tops the online buyback rankings in the latest Compass Intelligence assessment of in-store and online buyback programs

SAN ANTONIO, March 13, 2014 /PRNewswire/ -- Strategy acceleration firm, Compass Intelligence released its latest report on "Buyback & Trade-in Program Market Assessment" today. The report provides a comprehensive assessment of carrier online and in-store trade-in programs for mobile devices. The report differs from previous assessments with the inclusion of retailers such as Best Buy and Target, and recommerce vendors such as Gazelle. The companies assessed in the rankings include:

  • Mobile Carriers: Sprint, AT&T, Verizon, T-Mobile, U.S. Cellular
  • Retailers: Best Buy, Walmart, Target, Apple
  • Recommerce Vendors: Gazelle, Amazon, ecoATM
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Detailed examination of several levels of information are used to assess the vendors and service providers to offer a ranking based on what is best for the customers, the vendors, the environment, and the industry. Critical components of the ranking include in-store program capabilities, online program capabilities, user feedback and survey information, and market impact and analysis.

"The used device trade-in market has really grown since we started tracking this area three years ago. While the carriers have continually improved their programs and offer periodic promotions, other retailers like Best Buy and Walmart have increased store signage, promotions, and messaging of these in the programs as well." said Kate Pearce, Sr. Consultant and Lead Analyst in the Reuse and Recycling research track at Compass Intelligence.

Compass Intelligence predicts that there will be roughly 396 million idle or inactive mobile devices in the U.S. by the end of 2014. Of those, only about 80 million will be recycled. As such, there is a growing opportunity to re-use or recycle the idle devices in this country.

The end-user research was conducted using Compass Intelligence Thought Leaders Panel, which has a large database of over 3,000 end users and decision-makers in the U.S. For more information about our Thought Leaders Panel, click here.

Highlights from the report:

  • 2013 was the year of heavy promotion for trade-in programs
    • Both the carriers and retailers are using trade-in promotions as a sales tool thus, we should continue to see increases in the number of phones collected in the future.
    • Gazelle held many promotions this year including a contest to giveaway a $1 million. Best Buy also had several promotions in 2013 around trade-ins.
  • Most trade-in programs evaluated in this report take back tablets. Apple is the exception.
  • Most all of the carriers are associated with a charity for donation. ecoATM and Gazelle are the only non-carriers in this report that have a charity option.

Click here to receive a free excerpt.
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Want to learn more about the impact of mobile & wireless on your enterprise? Join us at Go Mobile 2014, October 13-15, 2014 at the Omni Mandalay in Las Colinas, Dallas, TX. Click here for more information.

About Bamboo Mobile

Bamboo Mobile, www.bamboo-mobile.com, is an information resource designed to offer news, research and insight around mobile device reuse and recycling. Bamboo Mobile promotes device reuse and recycling as well as other sustainability efforts going on in the mobile industry. Bamboo Mobile explores issues around customer awareness, provides program rankings, and examines creative device recycling (and reuse) efforts and more.  Visit Bamboo at www.bamboo-mobile.com and follow us at @bamboomobile

About Compass Intelligence

Compass Intelligence, a market analytics and consulting firm, specializes in strategy acceleration and insights for the high-tech and telecom industries while providing clients tailored services through excellent customer support. Compass Intelligence provides executive insights, market sizing/modeling, competitive analysis, strategic consulting, and expert recommendations on multiple markets. Visit us at http://www.compassintelligence.com.  Follow Compass Intelligence on Twitter at @CompassIntel

Media Contact:
Dilip Sarangan
Director of Marketing & Operations, Compass Intelligence
(214) 274-6747
[email protected]

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SOURCE Compass Intelligence

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