SYS-CON MEDIA Authors: Adrian Bridgwater, Yeshim Deniz, Elizabeth White, Sean Houghton, Glenn Rossman

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bigtincan Launches Digital Agency Partner Program

bigtincan, a leader in mobile content enablement, today introduced the bigtincan Digital Agency Partner Program – which is designed to let digital advertising and marketing agencies leverage the bigtincan hub to improve the client content review and distribution process via mobile devices.

Traditionally, creative agencies have been hamstrung by a disjointed client review process. Often times, clients must make decisions and review materials while on the road. Accessing large media files on mobile devices has been a challenge as they are required to log into FTP sites and search for content across several content repositories. By leveraging bigtincan hub, agencies are able to provide a single interface for their clients to access, share and provide feedback on creative projects using a mobile device. Content is automatically pushed to clients, removing the time spent searching for projects and looking through various versions to determine which is the most current.

The bigtincan partner program allows digital advertising and marketing agencies that have an active practice designing and delivering mobile application and content solutions (to business-to-business, business-to-channel and business-to-enterprise clients) to deliver more effective mobile content solutions, transforming the type business that can be transacted on mobile devices.

"Today, brands are defined by the sum of all the experiences and interactions they have with their audiences. At Tank, we stress to our clients that consistency across channels and touch points is critical; the bigtincan hub enables brands to ensure that their mobile workforce is consistently presenting the most up-to-date visual language, content and messaging to their audiences and allows brands to adapt and grow in real-time. In our own business, the hub solves many of the problems inherent in sharing and protecting the large files and intellectual property associated with the agency-client creative process. It's a well-architected solution that is really unique in today's market,” said Pete Shea, Director of Strategy for Tank Design.

Specifically, bigtincan hub’s mobile content enablement features will enable digital advertising and marketing agencies to:

  • Keep projects on track for approvals when clients are out of the office by:
    • Pushing content deliverables (Adobe .pdf, video, audio, HTML5, picture formats, Microsoft documents, websites, RSS feeds, social network posts, etc.) directly to their client’s smartphone or tablet.
    • Enabling clients to view, edit, comment, annotate and collaborate on creative content and then send feedback to the agency right from their mobile device.
  • Work with content offline and synchronize with the central server when network connections/speeds allows.
  • Dramatically improve version control, as bigtincan pushes and synchronizes the content in real-time.
  • Securely send large files and govern who has access to content and what they can do with it (read, write, edit, annotate, cut and paste, e-mail forward or post).
  • Customize the look and feel of bigtincan’s hub to reflect a customer’s brand.

“Working with tools like Dropbox, Google Drive, Hightail and Sugar Sync to share and review creative content files is fast becoming ineffective and cumbersome for creative agency clients—because it forces them to navigate across multiple repositories to locate content files for review,” said Patrick Welch, president and COO, bigtincan. “bigtincan hub removes this obstacle by providing a push, not pull model of content discovery through a single interface that allows users to access all of the creative files and repositories from a mobile device. Agencies that use bigtincan hub with their clients will dramatically improve the workflow associated with review, edit and approval cycles.”

For additional information on the bigtincan Digital Agency program or to get an application form, visit: http://content.bigtincan.com/partners.html.

About bigtincan
bigtincan is transforming the way business is done on mobile devices. The company’s mobile content enablement solution, bigtincan hub, is a unified set of productivity capabilities that enables users to securely and effectively engage with the right content at the right time in the right location – no matter where the content resides. bigtincan provides intelligent insight into the interaction, utilization and value of content within an organization, while providing unprecedented security control and governance over content usage and sharing. Founded in 2011 with headquarters in Boston, MA and regional offices in Paris, Singapore and Sydney, the company has customers across a variety of industries including: government, healthcare, financial services, manufacturing retail and technology. For more information, please visit www.bigtincan.com or follow @bigtincan on Twitter.

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