Click here to close now.

SYS-CON MEDIA Authors: Kevin Jackson, Peter Silva, Greg Wind, Glenn Rossman, Michael Jannery

News Feed Item

The Crowne Plaza® Brand Brings PGA TOUR Pro Rickie Fowler's Tips On Winning To An Inbox Near You

New Interactive Video Campaign Featuring PGA TOUR Pro Supports "The Big Win" Promotion From IHG® Rewards Club

ATLANTA, March 13, 2014 /PRNewswire/ -- The modern day business traveler likes to win, both at work and when they're having fun. To make winning easier, the Crowne Plaza® Hotels & Resorts brand has teamed up with PGA TOUR pro Rickie Fowler to share secrets for winning on and off the course. The upscale hotel brand and Fowler, one of the most recognizable golfers on the PGA TOUR, have crafted a series of interactive videos to tee up the latest round of "The Big Win" promotion from its hotel rewards program, IHG® Rewards Club.

The light-hearted videos, released today, feature tips from Fowler on how to make the next business trip – and round of golf – a success. Using proprietary innovative technology from cloud-based platform Stargreetz that delivers personalized content, the videos begin with Fowler greeting IHG® Rewards Club members by name, providing tips on winning at golf, while highlighting offers from "The Big Win," a first of its kind promotion that provides each member with an individually tailored set of offers.

"For our Crowne Plaza guests, traveling for work is a necessary part of their career, and they feel like they're winning at travel when they get rewarded for staying at our hotels," said Gina LaBarre, vice president, Americas brand management, Upscale Brands, IHG. "This video campaign is a fun way to highlight how we help them win on the road, but we also share a few humorous golf tips from Rickie Fowler. In the spirit of 'The Big Win' promotion, we've used innovative technology to personalize the videos from Rickie, just like this promotion personalizes offers for our guests."  

In addition to the personalized member videos, the campaign features a shareable element designed to spark interaction among consumers. Rather than helping their friends improve their golf game, IHG® Rewards Club members can "prank" their golf buddies by sending fake tips from Fowler designed to mess up their game. This marks the brand's third consecutive golf season engaging Fowler, who at just 25 has been dubbed the "next generation of golf."

"I'm not the typical golfer, and I enjoyed filming something that's not a typical hotel advertisement," said Fowler. "It's nice to poke a little fun at golf sometimes, like pretending that closing your eyes when putting will help you get closer to the hole. Hopefully some of my buddies will take this advice."

Created with PGA TOUR Entertainment and Ogilvy and shot at Riviera Country Club in Southern California, the videos will be progressively rolled out online starting today and will extend through the end of "The Big Win" promotion on April 30. Current IHG® Rewards Club members and new members can register for "The Big Win" promotion here.

For behind the scenes videos of Fowler on set, visit the Crowne Plaza YouTube page.

IHG, the parent company of the Crowne Plaza brand, is the Official Hotel and Resort Partner of the PGA TOUR, Champions Tour and Web.com Tour, and the Crowne Plaza brand is the title sponsor of the Crowne Plaza Invitational at Colonial. The 2014 Crowne Plaza Invitational at Colonial will be held May 19-25 at Colonial Country Club in Fort Worth, Texas, and Fowler has committed to playing in the 2014 tournament. The Crowne Plaza Invitational at Colonial is the longest running PGA TOUR tournament still held at the original site.

About Crowne Plaza® Hotels & Resorts
Part of the IHG global portfolio, the Crowne Plaza® Hotels & Resorts brand is a dynamic upscale hotel brand located in nearly 65 countries around the world in major urban centers, gateway cities and resort destinations. As the fourth largest upscale full-service hotel brand in the world and one of the fastest growing, the Crowne Plaza brand has a solid foundation for future growth. The portfolio has doubled since 2003 to nearly 400 hotels, and the global pipeline has increased fourfold to nearly 100 hotels. At Crowne Plaza hotels, we help our guests feel energized and productive, with 24-hour business services, wireless Internet access in the lobby, and fitness and leisure facilities. Our Sleep Advantage® program ensures our guests get a great night's sleep to power through their day. For reservations at Crowne Plaza properties, visit www.crowneplaza.com or call 1-800-2CROWNE. Connect with us on Twitter: www.twitter.com/crowneplaza or Facebook: www.Facebook.com/crowneplaza.

About IHG® Rewards Club
With more than 77 million members globally, IHG® Rewards Club, formerly Priority Club® Rewards, is the first and largest guest loyalty program in the hotel industry. Named Best Hotel Rewards Program in the World nine years running by Global Traveler magazine, IHG® Rewards Club offers sought-after benefits and is easy to use. In addition to unique features like No Points Expiration, No Blackout Dates on Reward Nights, Points & Cash, Flights Anywhere™ and Hotels Anywhere, IHG® Rewards Club members have hundreds of options for point redemption including: Reward Nights, music downloads, brand merchandise and retail gift cards. Enrollment in IHG® Rewards Club is free. Guests can sign up at ihgrewardsclub.com, by calling 1-888-211-9874 or by inquiring at the front desk of any of IHG's 4,700+ hotels worldwide.

About IHG
IHG (InterContinental Hotels Group) [LON: IHG, NYSE: IHG (ADRs)] is a global organization with a broad portfolio of nine hotel brands, including InterContinental® Hotels & Resorts, Hotel Indigo®, Crowne Plaza® Hotels & Resorts, Holiday Inn® Hotels and Resorts, Holiday Inn Express®, Staybridge Suites®, Candlewood Suites®, EVEN™ Hotels and HUALUXE™ Hotels & Resorts.

IHG manages IHG® Rewards Club, the world's first and largest hotel loyalty program with over 77 million members worldwide. The program was relaunched in July 2013, offering enhanced benefits for members including free internet across all hotels, globally.

IHG franchises, leases, manages or owns 4,700 hotels and 687,000 guest rooms in nearly 100 countries and territories. With more than 1,100 hotels in its development pipeline, IHG expects to recruit around 90,000 people into additional roles across its estate over the next few years.

InterContinental Hotels Group PLC is the Group's holding company and is incorporated in Great Britain and registered in England and Wales.

Visit www.ihg.com for hotel information and reservations and www.ihgrewardsclub.com for more on IHG Rewards Club. For our latest news, visit: www.ihg.com/media, www.twitter.com/ihg, www.facebook.com/ihg or www.youtube.com/ihgplc

PGA TOUR pro Rickie Fowler on-set shooting personalized videos for Crowne Plaza's “The Big Win” promotion from IHG® Rewards Club

 

PGA TOUR pro Rickie Fowler on-set shooting personalized videos for Crowne Plaza's “The Big Win” promotion from IHG® Rewards Club

Video - http://youtu.be/ike-eGX-vI8 
Photo - http://photos.prnewswire.com/prnh/20140313/MM82303-a 
Photo - http://photos.prnewswire.com/prnh/20140313/MM82303-b

SOURCE InterContinental Hotels Group (IHG)

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that Cloudian, Inc., the leading provider of hybrid cloud storage solutions, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Cloudian, Inc., is a Foster City, California - based software company specializing in cloud storage software. The main product is Cloudian, an Amazon S3-compliant cloud object storage platform, the bedrock of cloud computing systems, that enables c...
Today, IT is not just a cost center. IT is an enabler and driver of business. With the emergence of the hybrid cloud paradigm, IT now has increasingly more capabilities to create new strategic opportunities for a business. Hybrid cloud allows an organization to utilize multi-tenant public clouds, dedicated private clouds, bare metal hosting, and the associated support and services for the right use cases through an on-demand, XaaS model. This model of IT creates tremendous opportunities for busi...
SYS-CON Events announced today that kintone has been named “Bronze Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY, and the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. kintone promotes cloud-based workgroup productivity, transparency and profitability with a seamless collaboration space, build your own business applic...
SYS-CON Events announced today that Gridstore™, the leader in hyper-converged infrastructure purpose-built to optimize Microsoft workloads, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Gridstore™ is the leader in hyper-converged infrastructure purpose-built for Microsoft workloads and designed to accelerate applications in virtualized environments. Gridstore’s hyper-converged infrastructure is the ...
SYS-CON Events announced today that IDenticard will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. IDenticard™ is the security division of Brady Corp (NYSE: BRC), a $1.5 billion manufacturer of identification products. We have small-company values with the strength and stability of a major corporation. IDenticard offers local sales, support and service to our customers across the United States and Canada...
SYS-CON Events announced today Arista Networks will exhibit at SYS-CON's DevOps Summit 2015 New York, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. Arista Networks was founded to deliver software-driven cloud networking solutions for large data center and computing environments. Arista’s award-winning 10/40/100GbE switches redefine scalability, robustness, and price-performance, with over 3,000 customers and more than three million cloud networking ports depl...
SYS-CON Events announced today that SoftLayer, an IBM company, has been named “Gold Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place June 9-11, 2015 at the Javits Center in New York City, NY, and the 17th International Cloud Expo®, which will take place November 3–5, 2015 at the Santa Clara Convention Center in Santa Clara, CA. SoftLayer operates a global cloud infrastructure platform built for Internet scale. With a global footprint of data centers and network points...
SYS-CON Events announced today that Cisco, the worldwide leader in IT that transforms how people connect, communicate and collaborate, has been named “Gold Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Cisco makes amazing things happen by connecting the unconnected. Cisco has shaped the future of the Internet by becoming the worldwide leader in transforming how people connect, communicate and collaborat...
SYS-CON Events announced today that Liaison Technologies, a leading provider of data management and integration cloud services and solutions, has been named "Silver Sponsor" of SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York, NY. Liaison Technologies is a recognized market leader in providing cloud-enabled data integration and data management solutions to break down complex information barriers, enabling enterprises to make sm...
SYS-CON Events announced today that Windstream, a leading provider of advanced network and cloud communications, has been named “Silver Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. Windstream (Nasdaq: WIN), a FORTUNE 500 and S&P 500 company, is a leading provider of advanced network communications, including cloud computing and managed services, to businesses nationwide. The company also offers broadband, p...
SYS-CON Events announced today that Stratoscale, the new data center operating system, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Based in Herzeliya, Israel, Stratoscale is redefining the data center, developing a hardware-agnostic, software platform hyper-converging compute, storage and networking across the rack or data center. The self-optimizing platform automatically distributes all physical...
SYS-CON Events announced today that ProfitBricks, the provider of painless cloud infrastructure, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY., and the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. ProfitBricks is the IaaS provider that offers a painless cloud experience for all IT users, with no learning curve. ...
SYS-CON Events announced today that Emcien will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Emcien’s vision is to let anyone use data to know the future. Emcien has built an automated, predictive analysis product that improves the lives of real people. Emcien allows people to automate their data analysis so they can build a better future.
SYS-CON Events announced today that Dyn, the worldwide leader in Internet Performance, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Dyn is a cloud-based Internet Performance company. Dyn helps companies monitor, control, and optimize online infrastructure for an exceptional end-user experience. Through a world-class network and unrivaled, objective intelligence into Internet conditions, Dyn ensures...
SYS-CON Events announced today that Open Data Centers (ODC), a carrier-neutral colocation provider, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. Open Data Centers is a carrier-neutral data center operator in New Jersey and New York City offering alternative connectivity options for carriers, service providers and enterprise customers.