Click here to close now.

SYS-CON MEDIA Authors: Liz McMillan, Elizabeth White, Esmeralda Swartz, Andy Jonak, Carmen Gonzalez

News Feed Item

Florida Georgia Line Helps Fight Hunger Nationwide

Record-breaking duo joins General Mills, Big Machine Label Group and Feeding America to launch third Outnumber Hunger™ campaign supporting local food banks

MINNEAPOLIS, March 12, 2014 /PRNewswire/ -- General Mills today announced the launch of its third annual Outnumber Hunger campaign, which has provided more than 25 million meals to Americans in need as part of a partnership with Feeding America and Big Machine Label Group. Each year a talented roster of popular music artists join the initiative to raise awareness for the hunger issue, which affects 49 million Americas, according to the USDA. The Outnumber Hunger campaign officially kicks off today with country sensation Florida Georgia Line as the face of the 2014 campaign.

Record-breaking duo Florida Georgia Line joins General Mills, Big Machine Label Group and Feeding America to launch third Outnumber Hunger™ campaign supporting local food banks.

"Through our experiences with Outnumber Hunger, we have learned the far reach of hunger in America, affecting people from all different backgrounds," said Tyler Hubbard, the Georgia half of Florida Georgia Line. "This year, we're proud to take an even bigger role in the fight against hunger and rally the nation to help those in need."   

Florida Georgia Line and additional Big Machine Label Group artists will be featured on boxes for more than 90 popular General Mills' products, from Cheerios and Betty Crocker to Yoplait and Nature Valley. By entering a code from these specially marked boxes online, Americans can help Feeding America secure five meals on behalf of a local food bank based upon the ZIP code entered.

"Our artists are proud to raise their voices with General Mills and Feeding America to highlight the troubling hunger issues that so many Americans face day-to-day," said Scott Borchetta, president and CEO of Big Machine Label Group. "This powerful group of partners is using its collective voice to rally Americans and help the 49 million people across our country who struggle with hunger."

For every code entered by Jan. 31, 2015 at outnumberhunger.com, General Mills will donate 55.5 cents to Feeding America, with a maximum total donation of $1.2 million. General Mills has already donated $600,000 and will donate up to an additional $600,000 based on online code entry.

Outnumber Hunger's 2014 campaign is marked with a special live concert on Friday, April 4, at The LINQ in Las Vegas, featuring reigning ACM New Artist of the Year Florida Georgia Line, Superstar group Rascal Flatts, ACM New Artist nominee Justin Moore and hot newcomers Thomas Rhett, The Cadillac Three, Cassadee Pope and Danielle BradberyOutnumber Hunger Live! is part of the ACM Party for a Cause Festival, a two-day festival leading up to the 49th Annual ACM Awards on April 6. Concert attendees will have the opportunity to help Feeding America secure meals through special on-site activities.

"Innovative programs like Outnumber Hunger help us provide critical support nationwide to our neighbors and community members, in our work to solve hunger in America," said Bob Aiken, CEO of Feeding America, the nation's leading domestic hunger-relief organization.

Outnumber Hunger comes as part of a more than 30-year relationship between General Mills and Feeding America's network of food banks.

"For us, the decision to confront the hunger epidemic in America is a simple one," said Cheryl Welch, director, Outnumber Hunger at General Mills. "As a leading food company in the United States, we feel a responsibility to help address the issue and give people an easy way to support the one in six Americans struggling with hunger."  

About General Mills
General Mills is one the world's leading food companies, operating in more than 100 countries around the world. Its brands include Cheerios, Fiber One, Haagen-Dazs, Nature Valley, Yoplait, Betty Crocker, Pillsbury, Green Giant, Old El Paso, Wanchai Ferry, Yoki, and more. Headquartered in Minneapolis, Minn., USA, General Mills had fiscal 2013 worldwide sales of US $17.8 billion.

About Big Machine Label Group
At the helm of the independent Big Machine Label Group is industry veteran Scott Borchetta, who serves as President and CEO. The conglomerate encompasses Big Machine Records (founded in 2005), The Valory Music Co. (founded in 2007) and Republic Nashville (a partnership with Universal Republic founded in 2009 with Jimmy Harnen serving as President). The Big Machine Label Group's current artist roster includes Multi-Platinum superstars Taylor Swift, Rascal Flatts, Tim McGraw and Reba; Platinum sensations The Band Perry and Florida Georgia Line; Legendary group The Mavericks; Gold-selling artists Brantley Gilbert and Justin Moore; Chart-topping act Eli Young Band as well as Hot newcomers Thomas Rhett, Cassadee Pope, RaeLynn, Laura Bell Bundy, The Cadillac Three and Danielle Bradbery, in addition to a Country tribute to Well-known rockers Motley Crue and soundtracks for ABC's hit drama "NASHVILLE." BMLG artists have received multiple GRAMMY, CMA, ACM, American Music Awards, CMT Music Awards, Teen Choice Awards, MTV Video Music Award and People's Choice Award accolades as well as Brit Award and JUNO Award nominations. In 2012 BMLG rejuvenated its publishing arm with Big Machine Music, which has created a joint venture with Lukasz "Dr. Luke" Gottwald's Prescription Songs, allowing the two companies to co-publish songwriters and artists whose unique talents translate across genres. Big Machine was also the first-ever label to align with terrestrial radio for performance royalty rights. The label group has also forayed into the racing world, sponsoring the Brickyard 400 as well as back-to-back Indy500 drivers.

About Feeding America
Feeding America is a nationwide network of more than 200 food banks that leads the fight against hunger in the United States. Together, we provide food to more than 37 million people through 61,000 food pantries, soup kitchens, and shelters in communities across America. Feeding America also supports programs that improve food security among the people we serve; educates the public about the problem of hunger; and advocates for legislation that protects people from going hungry. Individuals, charities, businesses and government all have a role in ending hunger. Donate. Volunteer. Advocate. Educate. Together we can solve hunger. Visit http://www.feedingamerica.org/. Find us on Facebook at www.facebook.com/FeedingAmerica or follow us on Twitter at www.twitter.com/FeedingAmerica.

 

http://www.outnumberhunger.com) features country sensation Florida Georgia Line as the face of its 2014 campaign. Florida Georgia Line will be featured on specially marked packages of a wide variety of General Mills’ products, including Cheerios." border="0" alt="Outnumber Hunger (http://www.outnumberhunger.com) features country sensation Florida Georgia Line as the face of its 2014 campaign. Florida Georgia Line will be featured on specially marked packages of a wide variety of General Mills’ products, including Cheerios." align="middle" src="http://photos.prnewswire.com/prnvar/20140312/NY81458-b"/>

 

Outnumber Hunger Logo.

 

Photo: http://photos.prnewswire.com/prnh/20140312/NY81458-a
Photo: http://photos.prnewswire.com/prnh/20140312/NY81458-b
Logo: http://photos.prnewswire.com/prnh/20140312/NY81458LOGO-c

SOURCE General Mills

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Today, IT is not just a cost center. IT is an enabler and driver of business. With the emergence of the hybrid cloud paradigm, IT now has increasingly more capabilities to create new strategic opportunities for a business. Hybrid cloud allows an organization to utilize multi-tenant public clouds, dedicated private clouds, bare metal hosting, and the associated support and services for the right use cases through an on-demand, XaaS model. This model of IT creates tremendous opportunities for busi...
Business as usual for IT is evolving into a “Make or Buy” decision on a service-by-service conversation with input from the LOBs. How does your organization move forward with cloud? In his general session at 16th Cloud Expo, Paul Maravei, Regional Sales Manager, Hybrid Cloud and Managed Services at Cisco, discusses how Cisco and its partners offer a market-leading portfolio and ecosystem of cloud infrastructure and application services that allow you to uniquely and securely combine cloud busi...
Internet of Things (IoT) will be a hybrid ecosystem of diverse devices and sensors collaborating with operational and enterprise systems to create the next big application. In their session at @ThingsExpo, Bramh Gupta, founder and CEO of robomq.io, and Fred Yatzeck, principal architect leading product development at robomq.io, will discuss how choosing the right middleware and integration strategy from the get-go will enable IoT solution developers to adapt and grow with the industry, while at...
Businesses are looking to empower employees and departments to do more, go faster, and streamline their processes. For all workers – but mobile workers especially – utilizing the cloud to reconnect documents and improve processes without destructing existing workflows can have a dramatic impact on productivity. In his session at 16th Cloud Expo, Mark Grilli, vice president of Acrobat Solutions marketing at Adobe Systems Incorporated, will outline new ways that the cloud is changing the way peo...
One of the hottest areas in cloud right now is DRaaS and related offerings. In his session at 16th Cloud Expo, Dale Levesque, Disaster Recovery Product Manager with Windstream's Cloud and Data Center Marketing team, will discuss the benefits of the cloud model, which far outweigh the traditional approach, and how enterprises need to ensure that their needs are properly being met.
With the arrival of the Big Data revolution, a data professional is expected to master a broad spectrum of complex domains including data processing, mathematics, programming languages, machine learning techniques, and business knowledge. While this mastery is undoubtedly important, this narrow focus on tool usage has divorced many from the imagination required to solve real-world problems. As the demand for analysis increases, the data science community must transform from tool experts to "data...
SYS-CON Events announced today that Solgenia will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY, and the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Solgenia is the global market leader in Cloud Collaboration and Cloud Infrastructure software solutions. Designed to “Bridge the Gap” between Personal and Professional S...
WSM International has launched a DevOps services division that offers assessment, consulting and implementation to large enterprises and organizations with complex infrastructures. The concept of DevOps is to blend information technology (IT) software development with operations to optimize the computing infrastructure according to the specific needs of the organization. According to a recent press release from Gartner, "By 2016, DevOps will evolve from a niche strategy employed by large cloud ...
SYS-CON Events announced today that QTS Realty Trust, one of the nation’s largest and fastest-growing providers of data center facilities and cloud services and a leader in security and compliance, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. QTS Realty Trust, Inc. (NYSE: QTS) is a leading national provider of data center solutions and fully managed services, and a leader in security and compliance...
SYS-CON Events announced today that WSM International (WSM), the world’s leading cloud and server migration services provider, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. WSM is a solutions integrator with a core focus on cloud and server migration, transformation and DevOps services.
SYS-CON Events announced today that MangoApps will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY., and the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. MangoApps provides private all-in-one social intranets allowing workers to securely collaborate from anywhere in the world and from any device. Social, mobile, and eas...
While not quite mainstream yet, WebRTC is starting to gain ground with Carriers, Enterprises and Independent Software Vendors (ISV’s) alike. WebRTC makes it easy for developers to add audio and video communications into their applications by using Web browsers as their platform. But like any market, every customer engagement has unique requirements, as well as constraints. And of course, one size does not fit all. In her session at WebRTC Summit, Dr. Natasha Tamaskar, Vice President, Head of C...
Sematext is a globally distributed organization that builds innovative Cloud and On Premises solutions for performance monitoring, alerting and anomaly detection (SPM), log management and analytics (Logsene), and search analytics (SSA). We also provide Search and Big Data consulting services and offer 24/7 production support for Solr and Elasticsearch.
SYS-CON Events announced today that Emcien will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Emcien’s vision is to let anyone use data to know the future. Emcien has built an automated, predictive analysis product that improves the lives of real people. Emcien allows people to automate their data analysis so they can build a better future.
The speed of software changes in growing and large scale rapid-paced DevOps environments presents a challenge for continuous testing. Many organizations struggle to get this right. Practices that work for small scale continuous testing may not be sufficient as the requirements grow. In his session at DevOps Summit, Marc Hornbeek, Sr. Solutions Architect of DevOps continuous test solutions at Spirent Communications, will explain the best practices of continuous testing at high scale, which is r...