SYS-CON MEDIA Authors: Bob Gourley, Greg Schulz, Don Nelson, Gilad Parann-Nissany, Noel Wurst

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MEDIA ADVISORY: It's Time to Celebrate! You're Invited to the Grand Opening of Lane Bryant's Newest Location at Johnson City Marketplace

Stop in to check out the beautiful new store and enjoy surprise savings all weekend long!

JOHNSON CITY, Tenn., March 13, 2014 /PRNewswire/ --

What:   Lane Bryant, the nation's leading women's specialty apparel retailer, is excited to announce the Grand Opening of its new store at the Johnson City Marketplace located in Johnson City, TN.

Once the purple ribbon is cut, the store's Grand Opening celebration will begin! From March 14-16, those who visit the Johnson City Marketplace's new Lane Bryant location will have the chance to win one of (50) $25 Lane Bryant Gift Cards each day.  Customers who shop in store will also be able to unwrap surprise savings after picking a treat all weekend long.

Plus – it's the final weekend to earn Real Women Dollars! Through March 16, customers who make a $50 purchase will receive $25 Real Women Dollars that can be redeemed starting March 17.


Johnson City Marketplace

188 Marketplace Blvd

Johnson City, TN 37604


March 14-16, 2014

About Lane Bryant
Lane Bryant® is the nation's leading women's specialty apparel retailer, providing stylish and high-quality fashion in sizes 14-28. The Lane Bryant collection includes a wide selection of career to casual apparel as well as accessories, footwear and Cacique® intimate apparel. Lane Bryant fashions are available nationwide at its 775 Lane Bryant stores, and online. Lane Bryant is a wholly-owned subsidiary of Ascena Retail Group, Inc. (Nasdaq: ASNA). Please visit and for store locations and the latest fashion trend information.

SOURCE Lane Bryant

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