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Yankee Candle and Just Born Debut New PEEPS® Marshmallow Chicks Candle For Easter 2014

Celebrates with Decorating Themed In-Store Events and Twitter Party

SOUTH DEERFIELD, Mass., March 14, 2014 /PRNewswire/ -- The Yankee Candle Company, Inc., a leading manufacturer of premium scented candles, today announced the launch of its exclusively-licensed PEEPS® Marshmallow Chicks collector's edition candle. This new scent evokes the fragrance of the beloved spring candy with a colorful label featuring PEEPS® and is ideal for Easter entertaining. It is available now at more than 500 Yankee Candle retail stores, www.yankeecandle.com and select specialty retailers and gift shops. To celebrate the candle's launch, along with the return of the top-selling Bunny Cake® fragrance, Yankee Candle is hosting a series of in-store events on Saturday, March 15, offering PEEPS® photo opportunities, decorating tips, and chances to win exciting prizes. On March 18 at 8:00 p.m. ET join in on the #YCTweeps Twitter Party Featuring PEEPS® to win Yankee Candle® and PEEPS® prize packs.

To view the multimedia assets associated with this release, please click: http://www.multivu.com/mnr/66126-yankee-candle-just-born-debut-peeps-marshmallow-chicks-candle-easter-2014

Yankee Candle’s new limited edition PEEPS® Marshmallow Chicks fragrance evokes the fluffy, sweet marshmallow scent of the classic spring treat.

"PEEPS® is continuously looking for ways to extend our iconic brand to enable our fans to enjoy our beloved marshmallow treats and express their PEEPSONALITY®," said Mark Hoffman, Senior Brand Manager for PEEPS® & Seasonal Products at Just Born. "By partnering with Yankee Candle this Easter, we are able to bring consumers a product that fuses two American favorites into one unique, sweet-smelling product."

On Saturday, March 15, at each of its 500 retail locations across the country, Yankee Candle is hosting an open house celebration offering guests the opportunity to learn fun ways to decorate and entertain for spring with the new PEEPS® Marshmallow Chicks candle, plus special one-day offers. Fans who visit the company's flagship retail locations in Virginia and Western Massachusetts will have the chance to take photos with the beloved PEEPSMOBILE, PEEPS® Chick mascot and participate in exciting giveaways.

"Our customers look to us to provide iconic holiday fragrances in new and exciting ways so PEEPS® is the perfect partner," said Hope Margala Klein, executive vice president brand, design and innovation for The Yankee Candle Company, Inc. "This limited edition fragrance captures the essence of the season and is sure to sweeten Easter celebrations and springtime gifting."

Yankee Candle continues celebrations online with a variety of social media promotions in March, including the #YCTweeps Twitter Party Featuring PEEPS® and Show Us Your Easter Basket Pinterest Sweepstakes. On March 18 at 8:00 p.m. ET, join Yankee Candle and PEEPS® on Twitter to chat about getting ready for spring and Easter, learn how to include Yankee Candle® and PEEPS® into seasonal celebrations and decor, and win special prize packs. From March 18 – 24, Pinterest users are encouraged to build a board showcasing their ideal Easter basket. Consumers will have one week to enter the Pinterest promotion, and five winners will be chosen to receive the Yankee Candle PEEPS® Marshmallow Chicks Candle and PEEPS & COMPANY® prize pack.

EASTER FRAGRANCES – Two whimsical and delicious ways to celebrate the spring holiday this year.
Price: $27.99 MSRP – Large Jar Candle

PEEPS® Marshmallow Chicks - The fluffy, sweet marshmallow scent of these classic treats welcomes spring with colorful fun.
*New for 2014

Bunny Cake® - A delicious way to hop into spring ... a sweet treat of sugary coconut, creamy vanilla, and bright citrus.

To meet the new PEEPS® Marshmallow Chicks candle, find your nearest Yankee Candle retail location or learn more about Yankee Candle, visit www.yankeecandle.com, the brand's Instagram (@TheYankeeCandle) and Pinterest (TheYankeeCandle) pages, or join the conversation on Facebook at facebook.com/TheYankeeCandleCompany or on Twitter (@TheYankeeCandle).

About The Yankee Candle Company
The Yankee Candle Company, Inc. is a leading designer, manufacturer, wholesaler and retailer of premium scented candles. Yankee Candle has a 43-year history of offering distinctive products and marketing them as affordable luxuries and consumable gifts. The Company sells its products through a North American wholesale customer network of approximately 35,000 store locations, a growing base of more than 500 Company owned and operated retail stores, direct mail catalogs, and its Internet website (www.yankeecandle.com). Outside of North America, the Company sells its products primarily through its subsidiary, Yankee Candle Company (Europe), Ltd., which has an international wholesale customer network.

About PEEPS®
PEEPS® are an iconic marshmallow treat enjoyed throughout the year at special seasonal and holiday occasions. PEEPS® fans can find the marshmallow treats at their favorite retailer and a variety of other branded merchandise and apparel through www.peepsandcompany.com or at any of three PEEPS & COMPANY® retail locations. PEEPS® fans can also visit www.marshmallowpeeps.com and www.facebook.com/PEEPSBrand to stay up-to-date on PEEPS® news and find delicious recipes and fun craft ideas to help them express their PEEPSONALITY®. PEEPS®, a fan favorite since 1953, are manufactured by Just Born Quality Confections, a privately owned company founded in 1923 and headquartered in Bethlehem, PA, where it manufactures PEEPS®, HOT TAMALES® and MIKE AND IKE® Brand Candies. All Just Born candies are made in the U.S.A.

About Jarden Corporation
Jarden Corporation is a leading provider of a diverse range of consumer products with a portfolio of over 120 trusted, quality brands sold globally. Jarden operates in three primary business segments through a number of well recognized brands, including: Outdoor Solutions: Abu Garcia®, AeroBed®, Berkley®, Campingaz® and Coleman®, ExOfficio®, Fenwick®, Gulp!®, Invicta®, K2®, Marker®, Marmot®, Mitchell®, PENN®, Rawlings®, Shakespeare®, Stearns®, Stren®, Trilene®, Volkl® and Zoot®; Consumer Solutions: Bionaire®, Breville®, Crock-Pot®, FoodSaver®, Health o meter®, Holmes®, Mr. Coffee®, Oster®, Patton®, Rival®, Seal-a-Meal®, Sunbeam®, VillaWare® and White Mountain®; and Branded Consumables: Ball®, Bee®, Bernardin®, Bicycle®, Billy Boy®, Crawford®, Diamond®, Dicon®, Fiona®, First Alert®, First Essentials®, Hoyle®, Kerr®, Lehigh®, Lifoam®, Lillo®, Loew Cornell®, Mapa®, NUK®, Pine Mountain®, Quickie®, Spontex®, Tigex® and Yankee Candle®.  Headquartered in Florida, Jarden ranks #383 on the Fortune 500 and has over 30,000 employees worldwide.  For further information about Jarden, please visit www.jarden.com.

Media Contact:
Shelly Hazlett
The Yankee Candle Company, Inc.
[email protected] 
413-665-8306 ext. 4695

ankee Candle’s top-selling Bunny Cake, a mix of coconut, vanilla and citrus, along with new PEEPS® Marshmallow Chicks makes springtime decorating and gifting colorful and fun for all.

To view the multimedia assets associated with this release, please click: http://www.multivu.com/mnr/66126-yankee-candle-just-born-debut-peeps-marshmallow-chicks-candle-easter-2014

SOURCE The Yankee Candle Company

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