SYS-CON MEDIA Authors: Roberto Medrano, Dmitriy Stepanov, Gilad Parann-Nissany, Srinivasan Sundara Rajan, Sean Houghton

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Wipster Launches New Video Review and Approval Platform for Next Gen Video Creators

Backed by leading Kiwi investors, the Wipster platform transforms multimedia projects for thousands of marketers, consumers and video professionals

SAN FRANCISCO, March 14, 2014 /PRNewswire-iReach/ -- Wipster announced today the launch of its new video review and communication platform that let's project teams put feedback directly on videos during production. With pricing starting at $9/month, Wipster is a game-changing app that brings new video creators into the market by making video collaboration easy and inexpensive. The new product allows all video creators - freelancers, marketers, agencies and production houses, to create powerful videos on a platform which eliminates the major complications of video production: review, approval, task management, and communication. Wipster has already been adopted by thousands of filmmakers, and has just launched a new product aimed at helping freelancers and consumers collaborate on video together.

Photo - http://photos.prnewswire.com/prnh/20140314/MN83801

"Lot's of companies are scared of making videos - we are making it safe," says Wipster CEO Rollo Wenlock. "Video is soon going to be over 90% of the internet, and we're here to make sure that small and medium sized companies are not left behind. Wipster helps align creatives and business buyers so that video is functional. Video is now functional."

Wipster closed an initial Angel Investment Round in late 2013, raising over $600K from investors including the ICEAngels, AngelsHQ, technology evangelist and Forbe contributor Ben Kepes, and Xero Chairman Sam Knowles. Funds will be used to expand the product and spur growth internationally. Wipster currently has over three thousand users, boasts over 30% month on month growth, and serves clients like accounting software giant Xero.

Rod Drury, CEO of Xero says: "Wipster has empowered Xero's global marketing team to effectively collaborate in video production. Their platform is unique; it provides a clean, creative space perfect for teams working remotely or telecommuting, and gives the right amount of structure to our video creation projects. In a world of increasingly busy messaging, video is critical to help us transform complex products into an easily understandable message. The power of video is growing -- and Wipster helps marketers harness that power".

About Wipster

Wipster is a New Zealand founded startup with offices in San Francisco, that provides a beautiful and intuitive platform for reviewing, approving, and collaborating on video production. A Microsoft BizSpark One partner, Wipster focuses on user experience to make video creation a joy. Customers experience an over 70% increase in editing and review efficiency using the platform, which includes features such as contextual commenting (writing frame-accurate feedback directly on the video), encrypted sign-off (only the assigned person can approve), and automatic delivery of hi-res files when the work is approved. Learn more at www.wipster.io.

Media Contact

Bethanie Maples Krogstad

[email protected]

Media Contact: Bethanie Maples Krogstad, Wipster, 7077664192, [email protected]

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SOURCE Wipster

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