Click here to close now.

SYS-CON MEDIA Authors: Liz McMillan, Dana Gardner, Elizabeth White, Carmen Gonzalez, PagerDuty Blog

News Feed Item

Veeva Systems Expands Multichannel Capabilities for Life Sciences Companies with New Web Channel Built Into Veeva CRM

Veeva Systems introduces Veeva CRM Engage, a cloud-based application that enables life sciences organizations to interact with healthcare professionals (HCPs) over the web and through mobile devices. Engage adds the online channel to Veeva’s Commercial Suite, which also supports face-to-face, phone, and email customer interactions, for unified multichannel communications. With Engage, life sciences companies can extend the face-to-face visit by facilitating a two-way dialogue online with relevant, interactive content and personalized services like ‘click-to-chat’ and ‘schedule a visit.’

"Today, physicians don’t have time to waste, and they are no longer interested in generic, static, one-way interactions. They expect information tailored to their specific needs and want answers when, where, and how they desire,” said Eric Newmark, program director, Business Systems Strategies for IDC Health Insights. “The most progressive life sciences companies are meeting this need by adding online into their multichannel mix and delivering a customer experience that’s informed by a holistic understanding of the customer’s profile, preferences, and interactions across every channel."

An integral part of Veeva’s Commercial Suite, Engage enables online interactions to work in unison with all other channels, delivering the best customer experience anywhere including on mobile devices. It also captures all web activities in Veeva CRM for further analysis, so companies can continuously adapt digital content to accommodate physician preferences. This is even more crucial today, as 70 percent of HCPs prefer digital access to pharmaceutical information and 40 percent believe digital media offers the most personalized and relevant content.1

Engage also increases overall multichannel efficiency by allowing organizations to reuse the same content across multiple channels. Life sciences companies save time and resources with this ‘create once, deploy everywhere’ content model. Engage leverages the central Veeva Vault PromoMats content repository, ensuring that all content remains consistent, so physicians see the same, tailored messages – whether delivered online, face-to-face, on a mobile device, or via email.

“With Veeva CRM Engage, the web channel no longer needs to be a disconnected silo,” said Paul Shawah, vice president of commercial strategy for Veeva. “Veeva’s customers can now easily add new channels as an integrated part of their promotional mix without any business disruption, helping create a differentiated customer experience, faster.”

Veeva CRM Engage is planned for general availability worldwide in April 2014. The new product is part of Veeva’s Commercial Suite for life sciences, which delivers the accurate customer data and compliant content required to enable more effective customer engagement across multiple communication channels.

About Veeva Systems

Veeva Systems Inc. is a leader in cloud-based software for the global life sciences industry. Committed to innovation, product excellence, and customer success, Veeva has more than 190 customers, ranging from the world's largest pharmaceutical companies to emerging biotechs. Veeva is headquartered in the San Francisco Bay Area, with offices in Europe, Asia, and Latin America. For more information, visit www.veeva.com.

Additional Comments on the News:

“Multichannel is becoming even more of a reality in life sciences, thanks to Veeva’s transformative technology. The company has brought together online, email, call center, and face-to-face to give HCPs what they need – when, how and wherever they want it,” said Dana Maiman, CEO and president at DraftFCB Healthcare, a global integrated marketing communications agency, voted most creative agency for the last four years by MedAdNews. “Cross-channel customer feedback, funneled into the system, also enables companies to develop highly tailored content that resonates with individual HCPs.”

“Veeva has made ‘call, click, or visit’ a reality for life sciences companies, opening enormous possibilities for customer engagement,” said Jonathan Peischl, senior vice president, director of Innovation & Digital Marketing at Giant Healthcare, winner of MedAdNews’ 2013 Agency of the Year award. “With Veeva Engage for online interactions, Veeva Approved Email for regulated emails and Veeva CRM/CLM for face-to-face, our clients can now execute a well-coordinated multichannel strategy for personalized interactions with physicians.”

“HCPs today are asking for personalized, digital content that’s accessible at their convenience, but it’s a tall order for pharmaceutical companies today,” commented Leerom Segal, president and CEO of Klick Health, a healthcare communications agency named 2013 Agency of the Year by Medical Marketing & Media. “Veeva Engage, seamlessly integrated with Veeva’s commercial applications, provides a platform to deliver interactive content that can be created once and reused across channels reducing content development costs while ensuring consistency.”

1. Capgemini, “Digital Dynamic: Changing the Pharma-Physician Interaction,” by Hala Quanadilo, November 7, 2013. http://www.capgemini-consulting.com/blog/accelerating-life-sciences-transformation/2013/11/the-digital-dynamic-changing-the-pharma

® 2014 Veeva Systems Inc. All rights reserved. Veeva and the Veeva logo are trademarks of Veeva Systems Inc.
Veeva Systems Inc. owns other registered and unregistered trademarks.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
WHOA.com has announced the newest addition to its data center footprint with the expansion into Equinix's newest state-of-the-art facility: DC-11 Washington, DC IBX+. Located in Ashburn, VA, this data center expands Whoa.com's presence to meet rapidly expanding customer demand for secure cloud solutions. Equinix, Inc. operates International Business Exchange™ (IBX®) data centers in 32 markets across 15 countries in the Americas, EMEA, and Asia-Pacific. Equinix is committed to operating faciliti...
SYS-CON Events announced today that FierceDevOps will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. FierceDevOps keeps software developers and IT operations personnel updated on the latest news and trends around the rapidly evolving role of the traditional IT worker.
GENBAND has announced that SageNet is leveraging the Nuvia platform to deliver Unified Communications as a Service (UCaaS) to its large base of retail and enterprise customers. Nuvia’s cloud-based solution provides SageNet’s customers with a full suite of business communications and collaboration tools. Two large national SageNet retail customers have recently signed up to deploy the Nuvia platform and the company will continue to sell the service to new and existing customers. Nuvia’s capabili...
Hosted PaaS providers have given independent developers and startups huge advantages in efficiency and reduced time-to-market over their more process-bound counterparts in enterprises. Software frameworks are now available that allow enterprise IT departments to provide these same advantages for developers in their own organization. In his workshop session at DevOps Summit, Troy Topnik, ActiveState’s Technical Product Manager, will show how on-prem or cloud-hosted Private PaaS can enable organ...
The WebRTC Summit 2014 New York, to be held June 9-11, 2015, at the Javits Center in New York, NY, announces that its Call for Papers is open. Topics include all aspects of improving IT delivery by eliminating waste through automated business models leveraging cloud technologies. WebRTC Summit is co-located with 16th International Cloud Expo, @ThingsExpo, Big Data Expo, and DevOps Summit.
SYS-CON Media announced today that @WebRTCSummit Blog, the largest WebRTC resource in the world, has been launched. @WebRTCSummit Blog offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. @WebRTCSummit Blog can be bookmarked ▸ Here @WebRTCSummit conference site can be bookmarked ▸ Here
SYS-CON Events announced today that Cisco, the worldwide leader in IT that transforms how people connect, communicate and collaborate, has been named “Gold Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Cisco makes amazing things happen by connecting the unconnected. Cisco has shaped the future of the Internet by becoming the worldwide leader in transforming how people connect, communicate and collaborat...
WSM International is launching a DevOps services division that offers assessment, consulting and implementation to large enterprises and organizations with complex infrastructures. This is the first independent services company to create a dedicated practice to help organizations looking to transition to the DevOps model. The concept of DevOps is to blend information technology (IT) software development with operations to optimize the computing infrastructure according to the specific needs of ...
SYS-CON Events announced today that the DevOps Institute has been named “Association Sponsor” of SYS-CON's DevOps Summit, which will take place on June 9–11, 2015, at the Javits Center in New York City, NY. The DevOps Institute provides enterprise level training and certification. Working with thought leaders from the DevOps community, the IT Service Management field and the IT training market, the DevOps Institute is setting the standard in quality for DevOps education and training.
Wearable technology was dominant at this year’s International Consumer Electronics Show (CES) , and MWC was no exception to this trend. New versions of favorites, such as the Samsung Gear (three new products were released: the Gear 2, the Gear 2 Neo and the Gear Fit), shared the limelight with new wearables like Pebble Time Steel (the new premium version of the company’s previously released smartwatch) and the LG Watch Urbane. The most dramatic difference at MWC was an emphasis on presenting we...
SYS-CON Events announced today that robomq.io will exhibit at SYS-CON's @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. robomq.io is an interoperable and composable platform that connects any device to any application. It helps systems integrators and the solution providers build new and innovative products and service for industries requiring monitoring or intelligence from devices and sensors.
Temasys has announced senior management additions to its team. Joining are David Holloway as Vice President of Commercial and Nadine Yap as Vice President of Product. Over the past 12 months Temasys has doubled in size as it adds new customers and expands the development of its Skylink platform. Skylink leads the charge to move WebRTC, traditionally seen as a desktop, browser based technology, to become a ubiquitous web communications technology on web and mobile, as well as Internet of Things...
Today, IT is not just a cost center. IT is an enabler and driver of business. With the emergence of the hybrid cloud paradigm, IT now has increasingly more capabilities to create new strategic opportunities for a business. Hybrid cloud allows an organization to utilize multi-tenant public clouds, dedicated private clouds, bare metal hosting, and the associated support and services for the right use cases through an on-demand, XaaS model. This model of IT creates tremendous opportunities for busi...
Docker is an excellent platform for organizations interested in running microservices. It offers portability and consistency between development and production environments, quick provisioning times, and a simple way to isolate services. In his session at DevOps Summit at 16th Cloud Expo, Shannon Williams, co-founder of Rancher Labs, will walk through these and other benefits of using Docker to run microservices, and provide an overview of RancherOS, a minimalist distribution of Linux designed...
Business as usual for IT is evolving into a “Make or Buy” decision on a service-by-service conversation with input from the LOBs. How does your organization move forward with cloud? In his general session at 16th Cloud Expo, Paul Maravei, Regional Sales Manager, Hybrid Cloud and Managed Services at Cisco, discusses how Cisco and its partners offer a market-leading portfolio and ecosystem of cloud infrastructure and application services that allow you to uniquely and securely combine cloud busi...