|By PR Newswire||
|March 17, 2014 09:17 AM EDT||
NEW YORK, March 17, 2014 /PRNewswire/ -- 5WPR, a top 25 PR agency, is pleased to announce the addition of Colman's™ Mustard, a brand under the Unilever UK umbrella, to its diverse roster of Consumer Packaged Goods (CPG) clients. In 1814, founder Jeremiah Colman took over a mustard manufacturing business in England and, with a zesty blend of high-quality brown and white mustard seeds, developed Colman's™ signature fiery flavor. Two hundred years later, Colman's™ Mustard has captured the hearts and taste buds of Brits and Americans alike, as both a staple condiment and secret ingredient to boost the flavor profile of any recipe.
"5WPR is delighted to be working with this iconic brand," said Ronn Torossian, CEO of 5W Public Relations. "We are looking forward to helping Colman's™ educate consumers about its time-honored process and generating significant brand awareness within leading consumer media."
"We are thrilled about this new partnership with 5W," said Eoin Mullen, International Marketing Manager at Unilever UK. "As we look to launch our 200th Anniversary celebrations, their experience and creativity in the CPG realm make the team a perfect fit for our historic brand."
5W Public Relations will execute an integrated public relations campaign to drive awareness to Colman's™ products currently on shelves in the United States, as well as joint activations with the UK team surrounding the brand's 200th Anniversary in the summer of 2014. All efforts will look to increase public knowledge and consumer engagement with the brand's products.
ABOUT 5W PUBLIC RELATIONS
5W Public Relations (www.5wpr.com) is a full-service public relations agency known for implementing cutting-edge, customized media relations and marketing campaigns designed to drive our clients' business goals and objectives. Founded by Ronn Torossian in 2003, the energetic and focused culture earned the agency a spot on the INC. 500 list and was awarded PR Agency of the Year by the American Business Awards. "Like" us on Facebook by visiting www.facebook.com/5WPublicRelations or follow us on Twitter at http://www.Twitter.com/5W_PR
Contact: Ronn Torossian, 5W Public Relations, 212-999-5585, [email protected]