SYS-CON MEDIA Authors: Pat Romanski, Jnan Dash, Elizabeth White, Yeshim Deniz, Nikita Ivanov

News Feed Item

Top Basketball Coaches Frank Vogel and Jay Wright Reveal An Easy Decision For Game Day And Beyond - Choosing Dove® Men+Care®

NEW Dove® Men+Care® NCAA® Campaign Makes One Decision Easy For Sports Fans Amidst A Tournament Filled With Tough Choices

ENGLEWOOD CLIFFS, N.J., March 17, 2014 /PRNewswire/ -- Men's lives are full of tough decisions.  During March Madness® sports fans are faced with a myriad of choices, from eagerly awaiting Selection Sunday decisions, to picking which teams will go all the way in bracket selections. This March, Dove® Men+Care® is making one decision easy for men, off the court.  Throughout the 2014 NCAA® Men's Division I Basketball Championship, a new campaign from the brand will shine a spotlight on basketball's top decision makers to show sports fans that Dove® Men+Care® is an easy decision for men's grooming routines (during game day and beyond).

To view the multimedia assets associated with this release, please click:  http://www.multivu.com/mnr/66109-dove-men-care-easy-decision

Top decision maker and professional basketball coach, Frank Vogel, reveals one easy decision behind the scenes at his Dove® Men+Care® commercial shoot.

The new 'Easy Decision' campaign includes a video series featuring seasoned basketball decision makers and coaches Frank Vogel and Jay Wright. As top professional and NCAA® head coaches Vogel and Wright decide team line-ups and high-pressure plays almost daily, however there is one easy decision on which both men agree – Dove® Men+Care®.  The 'Easy Decision' campaign will highlight how Dove® Men+Care® body wash and bar offer more care for men's skin.[1] The videos will air throughout March Madness® programming as part of Unilever's multi-year NCAA® Corporate Partnership with CBS Sports and Turner Sports, and on www.youtube.com/dovemencareus

"Vogel and Wright are experienced decision makers who have to make incredibly tough choices under pressure and while on the clock," said Rob Candelino, Vice President for Unilever Skincare.  "Dove Men+Care has partnered with these top decision makers to show guys everywhere that no matter what type of tough every day choices they face, choosing products with more care for your skin is an easy decision."

#TournamentDecisions Made Easy

The 'Easy Decision' campaign kicks off in lock step with Selection Sunday™, a day synonymous with tough decision-making.  Throughout March, Dove® Men+Care® will help make decisions easier, by giving fans access to the ultimate bracketology assistance. Dove® Men+Care® is the official sponsor of Bleacher Report's 2014 NCAA March Madness Bracket Challenge, available at www.bleacherreport.com. Fans can visit www.DoveMenCare.com to find leading NCAA Basketball® facts, stats and expert picks to inform the toughest bracket choices.  Fans can also visit @DoveMenCare via Twitter, Instagram and Facebook, to learn about leading #TournamentDecisions as they unfold in March, and share their own for a chance to win prizes.

Decision Making From At-Home Screens To The Streets

Dove® Men+Care® is taking basketball knowledge to another level when it comes to giving fans access to March Madness® digital experiences and events across the country.  The brand is collaborating with Turner Sports and CBS Sports to host National Bracket Day® events in five cities starting March 17.  National Bracket Day® pop up hubs will come to each city giving fans the chance to fill out digital Instabrackets (fueled by Bleacher Report).  National Bracket Day® destinations will be located at: CNN Center in Atlanta, Union Station in Chicago, Union Station in Washington D.C., Hollywood & Vine in Los Angeles, and Penn Plaza in New York City.

A 'Matchup Decisions' tool on www.DoveMenCare.com will give fans a glimpse into the latest and upcoming match ups at home (or on mobile devices).  The brand is asking fans to weigh in with predictions, and showing how personal selections stack up against Bleacher Report experts'.  Top trending #TournamentDecisions will be featured on the site so that fans can stay in tune with the latest basketball headlines before each game.

Playing for Prizes is Easy...with Dove® Men+Care®

March Madness® decisions can be tough, but playing for prizes is as easy as choosing Dove® Men+Care® for sports fans during 2014 March Madness®. As quickly as a Cinderella story can take place during the tournament, Dove® Men+Care® is doling out daily chances for fans to score instant prizes ranging from NCAA® gift cards to 2015 March Madness® tickets to the NCAA® Division I Men's Basketball Championship (preliminary rounds only). One lucky fan will win a grand prize valued at $50,000.00 which includes a deluxe home theater with a TV and advanced sound system to enhance any sports viewing experience.

An Easy Grooming Decision

Dove® Men+Care® bar and body and face wash is an easy decision because it offers more care for men's skin compared to regular soap and body washes. Built on the Dove® brand's heritage in skincare, Dove® Men+Care® products help men care for themselves, so they can continue to care for what matters most to them.  In 2014 Dove® Men+Care® introduced the NEW Expert Shave range in collaboration with barbers and dermatologists to create a superior shave experience for men.  NEW Aqua Impact Shampoo, formulated to make men's hair 3X stronger[2], and Fresh Awake Deodorant and Antiperspirant, designed to be tough on sweat, not on skin, also joined the existing lines of Dove® Men+Care® Personal Washes, Antiperspirants and Deodorants, Face products, and Hair care.

NCAA® Corporate Partnership

Unilever, the makers of Dove®, will spotlight Dove® Men+Care® during its fourth season as a proud partner of the NCAA® Division I Men's Basketball Championship.  As a leader in personal care, this multi-year commitment includes Unilever's full portfolio of men's and women's personal care brands with exclusive category marketing and promotional rights related to all 89 NCAA® championship events across 23 Men's and Women's sports as well as integrated marketing opportunities, retail and print, promotions, online and television advertising.  As part of the 14-year multi-media agreement with the NCAA®, CBS Sports and Turner Sports are licensed and collaborate on the NCAA®'s corporate marketing program. 

About Dove® Men+Care® US

Dove® Men+Care®is the first range of products from Dove® developed specially for men.  Manufactured by Unilever, it is the #1 recommended body wash by dermatologists.  Launched in 2010, the Dove® Men+Care® portfolio includes bars, body washes, face care, anti-perspirant/deodorants, and hair care. Dove® Men+Care® is available nationwide in food, drug, and mass outlet stores.

About Unilever North America

Unilever is one of the world's leading suppliers of Food, Home and Personal Care products with sales in over 190 countries. Our products are present in 7 out of 10 homes globally and are used by over 2 billion people on a daily basis. In the United States and Canada the portfolio includes brand icons such as: Axe, Becel, Ben & Jerry's, Bertolli, Breyers, Caress, Clear Scalp & Hair Therapy, Consort For Men, Country Crock, Degree, Dove personal care products, Good Humor, Hellmann's, I Can't Believe It's Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Motions, Nexxus, Noxzema, Pond's, Popsicle, Promise, Q-tips, Ragu, Simple, Slim-Fast, Soft & Beautiful, St. Ives, Suave, tcb, TIGI, TRESemme, Vaseline, and Wish-Bone. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.

Our ambition is to double the size of our business, whilst reducing our overall environmental footprint (including sourcing, consumer use and disposal) and increasing our positive social impact. We are committed to helping more than a billion people take action to improve their health and well-being, sourcing all our agricultural raw materials sustainably by 2020, and decoupling our growth from our environmental impact. Supporting our three big goals are more than 50 time-based targets. See more on the Unilever Sustainable Living Plan at http://www.unileverusa.com/sustainable-living/ or http://www.unilever.ca/sustainable-living/.

Unilever employs more than 12,000 people across North America – generating over $10 billion in sales in 2012. For more information visit www.unileverusa.com or www.unilever.ca.

About the NCAA®

The NCAA® is a membership-led nonprofit association of colleges and universities committed to supporting academic and athletic opportunities for more than 400,000 student-athletes at more than 1,000 member colleges and universities. Each year, more than 54,000 student-athletes compete in NCAA® championships in Divisions I, II and III sports. Visit www.ncaa.org and www.ncaa.com for more details about the Association, its goals and members and corporate partnerships that help support programs for student-athletes.

NCAA®, Final Four®, and March Madness® , Selection Sunday™, and NCAA Basketball® are licensed by or trademarks of the National Collegiate Athletic Association.

For the Official Rules Visit www.DoveMenCare.com/March-Madness-Decisions/

[1] Compared to non-moisturizing body washes

[2] *Amount of breakage when compared to a non-conditioning shampoo

Emma Frane/Edelman
(212) 277-3752
[email protected]

Fans face tough #TournamentDecisions during NCAA® March Madness®. Visit DoveMenCare.com to learn about top basketball decision makers easiest decision off the court.

To view the multimedia assets associated with this release, please click: http://www.multivu.com/mnr/66109-dove-men-care-easy-decision

SOURCE Unilever

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that Gridstore™, the leader in hyper-converged infrastructure purpose-built to optimize Microsoft workloads, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Gridstore™ is the leader in hyper-converged infrastructure purpose-built for Microsoft workloads and designed to accelerate applications in virtualized environments. Gridstore’s hyper-converged infrastructure is the ...
There's Big Data, then there's really Big Data from the Internet of Things. IoT is evolving to include many data possibilities like new types of event, log and network data. The volumes are enormous, generating tens of billions of logs per day, which raise data challenges. Early IoT deployments are relying heavily on both the cloud and managed service providers to navigate these challenges. In her session at Big Data Expo®, Hannah Smalltree, Director at Treasure Data, discussed how IoT, Big D...
DevOps Summit 2015 New York, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that is obsolete...
The 4th International DevOps Summit, co-located with16th International Cloud Expo – being held June 9-11, 2015, at the Javits Center in New York City, NY – announces that its Call for Papers is now open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's large...
The Internet of Things promises to transform businesses (and lives), but navigating the business and technical path to success can be difficult to understand. In his session at @ThingsExpo, Sean Lorenz, Technical Product Manager for Xively at LogMeIn, demonstrated how to approach creating broadly successful connected customer solutions using real world business transformation studies including New England BioLabs and more.
WebRTC defines no default signaling protocol, causing fragmentation between WebRTC silos. SIP and XMPP provide possibilities, but come with considerable complexity and are not designed for use in a web environment. In his session at @ThingsExpo, Matthew Hodgson, technical co-founder of the Matrix.org, discussed how Matrix is a new non-profit Open Source Project that defines both a new HTTP-based standard for VoIP & IM signaling and provides reference implementations.
DevOps Summit 2015 New York, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that is obsolete...
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at Internet of @ThingsExpo, James Kirkland, Chief Ar...
The Internet of Things is tied together with a thin strand that is known as time. Coincidentally, at the core of nearly all data analytics is a timestamp. When working with time series data there are a few core principles that everyone should consider, especially across datasets where time is the common boundary. In his session at Internet of @ThingsExpo, Jim Scott, Director of Enterprise Strategy & Architecture at MapR Technologies, discussed single-value, geo-spatial, and log time series dat...
"SAP had made a big transition into the cloud as we believe it has significant value for our customers, drives innovation and is easy to consume. When you look at the SAP portfolio, SAP HANA is the underlying platform and it powers all of our platforms and all of our analytics," explained Thorsten Leiduck, VP ISVs & Digital Commerce at SAP, in this SYS-CON.tv interview at 15th Cloud Expo, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
SAP is delivering break-through innovation combined with fantastic user experience powered by the market-leading in-memory technology, SAP HANA. In his General Session at 15th Cloud Expo, Thorsten Leiduck, VP ISVs & Digital Commerce, SAP, discussed how SAP and partners provide cloud and hybrid cloud solutions as well as real-time Big Data offerings that help companies of all sizes and industries run better. SAP launched an application challenge to award the most innovative SAP HANA and SAP HANA...
Connected devices and the Internet of Things are getting significant momentum in 2014. In his session at Internet of @ThingsExpo, Jim Hunter, Chief Scientist & Technology Evangelist at Greenwave Systems, examined three key elements that together will drive mass adoption of the IoT before the end of 2015. The first element is the recent advent of robust open source protocols (like AllJoyn and WebRTC) that facilitate M2M communication. The second is broad availability of flexible, cost-effective ...
Scott Jenson leads a project called The Physical Web within the Chrome team at Google. Project members are working to take the scalability and openness of the web and use it to talk to the exponentially exploding range of smart devices. Nearly every company today working on the IoT comes up with the same basic solution: use my server and you'll be fine. But if we really believe there will be trillions of these devices, that just can't scale. We need a system that is open a scalable and by using ...
What do a firewall and a fortress have in common? They are no longer strong enough to protect the valuables housed inside. Like the walls of an old fortress, the cracks in the firewall are allowing the bad guys to slip in - unannounced and unnoticed. By the time these thieves get in, the damage is already done and the network is already compromised. Intellectual property is easily slipped out the back door leaving no trace of forced entry. If we want to reign in on these cybercriminals, it's hig...
The 3rd International Internet of @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that its Call for Papers is now open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.