SYS-CON MEDIA Authors: Sean Houghton, Glenn Rossman, Ignacio M. Llorente, Xenia von Wedel, Peter Silva

News Feed Item

National Geographic Channel Releases Most Buzzed About Moments From Global Television Event Live From Space

Last Night's Broadcast Becomes Most Buzzed About Show Ever for National Geographic Channel with More Than 50,000 Tweets Posted During Live Broadcast

WASHINGTON and HOUSTON, March 17, 2014 /PRNewswire-USNewswire/ -- On Friday night, National Geographic Channel (NGC) and NASA went into orbit like never before with LIVE FROM SPACE, hosted by veteran journalist Soledad O'Brien. In the special, presented by LEXUS, viewers went right along with them, as the broadcast plowed through previous NGC social media records to become the most buzzed about show in the network's history, more than doubling the previous record for tweets posted during Killing Kennedy.

Broadcasting from NASA Mission Control at Johnson Space Center in Houston, Texas, O'Brien spoke live with astronauts Rick Mastracchio and Koichi Wakata as they orbited the Earth aboard the International Space Station (ISS), 250 miles above the earth's surface.

Joining O'Brien from Mission Control was astronaut Mike Massimino, and together they took viewers around the globe, as the ISS made 1 1/3 orbits of Earth during the two-hour show. The astronauts above showed off spectacular views of the planet and gave viewers a unique glimpse of their daily routines — how they work, how they sleep and everything in between.

Generating buzz around the world were several key moments in the broadcast:
NOTE: All clips cleared for all media with lower-third chyron: Courtesy NGC: Live From Space

Additionally, several dramatic prepacked pieces captured the hearts and minds of viewers:

Through it all, the underlying theme of the importance of space exploration was reiterated. In a dramatic moment at the end of the broadcast, Wakata spoke passionately about this subject:

"I think expanding our human frontier into space by exploring is part of our DNA. I think the human space program is a vehicle for the survival of the human species. In the future, we will need to have a home away from home in order to survive a potential environmental impact — like from the impact of an asteroid, or the eventual loss of our sun in five billion years. So I believe that our survival as a human species is the ultimate purpose of human space exploration." (Full clip here: http://files.natgeonetworks.com/_zr9t6Oe-RtDDZR.)

The special generated approximately 50,000 tweets during broadcast, doubling the previous record for NGC, set by Killing Kennedy in November. It also trended No. 1 worldwide on Twitter during the first hour, at which point #LiveFromSpace was generating 315 tweets a minute. And from 8-10 p.m. ET, it was the most buzzed about non-sports television program in the U.S. During that same time, the No. 2 most buzzed about non-sports television program in the U.S. was the Nat Geo Mundo Spanish-language simulcast.

The show's presenting sponsor Lexus participated in the excitement with custom space-themed content and social media posts that saluted NASA's spirit of innovation and exceptional performance.

Said O'Brien: "The unprecedented response on social media here and around the world on a story that is too often untold shows the appetite we all have for science and exploration. Because of National Geographic Channels' commitment to telling this story, I know that out there watching was at least one future astronaut who, like Mike Massimino was as a child, may now be inspired to go to space."

For more about the broadcast O'Brien dubbed a "historic voyage," and the ISS, visit www.livefromspace.com.

The full two-hour special will encore this Friday, March 21, at 4 p.m. ET, followed by a one-hour version Friday at 8 p.m. ET/PT. And at 9 p.m. Friday, the world-premiere special Living in Space will premiere on NGC.

Live From Space is created by Arrow Media. Creative director and executive producer at Arrow Media is Tom Brisley; Arrow Media executive producers are Al Berman and Sally Dixon. For National Geographic Channel, executive producer is Madeleine Carter; vice president of production is Char Serwa; senior vice president, production & development is Noel Siegel; executive vice president of programming and strategy is Heather Moran; and president is Howard T. Owens.

National Geographic Channels
Based at the National Geographic Society headquarters in Washington, D.C., the National Geographic Channels US are a joint venture between National Geographic and Fox Cable Networks. The Channels contribute to the National Geographic Society's commitment to exploration, conservation and education with smart, innovative programming and profits that directly support its mission. Launched in January 2001, National Geographic Channel (NGC) celebrated its fifth anniversary with the debut of NGC HD. In 2010, the wildlife and natural history cable channel Nat Geo WILD was launched, and in 2011, the Spanish-language network Nat Geo Mundo was unveiled. The Channels have carriage with all of the nation's major cable, telco and satellite television providers, with NGC currently available in over 83 million U.S. homes. Globally, National Geographic Channel is available in 435 million homes in 173 countries and 37 languages. For more information, visit www.natgeotv.com.

Arrow Media
Arrow Media is one of the U.K.'s fastest-growing production companies, specializing in creating high-quality and innovative content across TV, film and digital media. Established in 2011, the company was founded by Tom Brisley, John Smithson and Iain Pelling and operates in the U.K., U.S. and other key international territories, where all three partners have extensive experience.

SOURCE National Geographic Channel

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
“DevOps is really about the business. The business is under pressure today, competitively in the marketplace to respond to the expectations of the customer. The business is driving IT and the problem is that IT isn't responding fast enough," explained Mark Levy, Senior Product Marketing Manager at Serena Software, in this SYS-CON.tv interview at DevOps Summit, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
As enterprises engage with Big Data technologies to develop applications needed to meet operational demands, new computation fabrics are continually being introduced. To leverage these new innovations, organizations are sacrificing market opportunities to gain expertise in learning new systems. In his session at Big Data Expo, Supreet Oberoi, Vice President of Field Engineering at Concurrent, Inc., discussed how to leverage existing infrastructure and investments and future-proof them against e...
The Internet of Things is a misnomer. That implies that everything is on the Internet, and that simply should not be - especially for things that are blurring the line between medical devices that stimulate like a pacemaker and quantified self-sensors like a pedometer or pulse tracker. The mesh of things that we manage must be segmented into zones of trust for sensing data, transmitting data, receiving command and control administrative changes, and peer-to-peer mesh messaging. In his session a...
“The year of the cloud – we have no idea when it's really happening but we think it's happening now. For those technology providers like Zentera that are helping enterprises move to the cloud - it's been fun to watch," noted Mike Loftus, VP Product Management and Marketing at Zentera Systems, in this SYS-CON.tv interview at Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
"For over 25 years we have been working with a lot of enterprise customers and we have seen how companies create applications. And now that we have moved to cloud computing, mobile, social and the Internet of Things, we see that the market needs a new way of creating applications," stated Jesse Shiah, CEO, President and Co-Founder of AgilePoint Inc., in this SYS-CON.tv interview at 15th Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
"At our booth we are showing how to provide trust in the Internet of Things. Trust is where everything starts to become secure and trustworthy. Now with the scaling of the Internet of Things it becomes an interesting question – I've heard numbers from 200 billion devices next year up to a trillion in the next 10 to 15 years," explained Johannes Lintzen, Vice President of Sales at Utimaco, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in San...
"Desktop as a Service is emerging as a very big trend. One of the big influencers of this – for Esri – is that we have a large user base that uses virtualization and they are looking at Desktop as a Service right now," explained John Meza, Product Engineer at Esri, in this SYS-CON.tv interview at Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Mobile commerce traffic is surpassing desktop, yet less than 20% of sales in the U.S. are mobile commerce sales. In his session at 15th Cloud Expo, Dan Franklin, Segment Manager, Commerce, at Verizon Digital Media Services, defined mobile devices and discussed how next generation means simplification. It means taking your digital content and turning it into instantly gratifying experiences.
SYS-CON Events announced today that Gridstore™, the leader in hyper-converged infrastructure purpose-built to optimize Microsoft workloads, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Gridstore™ is the leader in hyper-converged infrastructure purpose-built for Microsoft workloads and designed to accelerate applications in virtualized environments. Gridstore’s hyper-converged infrastructure is the ...
"People are a lot more knowledgeable about APIs now. There are two types of people who work with APIs - IT people who want to use APIs for something internal and the product managers who want to do something outside APIs for people to connect to them," explained Roberto Medrano, Executive Vice President at SOA Software, in this SYS-CON.tv interview at Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
"Ulunsoft is a start-up that focuses on how enterprises build cloud-based IT infrastructure for business," explained Haibo Zhu, President of Ulunsoft Corp, in this SYS-CON.tv interview at Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
"Application monitoring and intelligence can smooth the path in a DevOps environment. In a DevOps environment you see constant change. If you are trying to monitor things in a constantly changing environment, you're going to spend a lot of your job fixing your monitoring," explained Todd Rader, Solutions Architect at AppDynamics, in this SYS-CON.tv interview at DevOps Summit, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
AppDynamics, the application intelligence leader for software-defined businesses, announced the general availability of the AppDynamics Fall '14 Release. Serving the combined needs of IT and business teams across the enterprise, the latest release provides a comprehensive view across all aspects of digital performance in ultra large scale deployments. AppDynamics delivers Application Intelligence by building out advanced capabilities across the key areas of analytics, unified monitoring and D...
In addition, Tesora adds the popular enterprise distribution from Mirantis to the Tesora OpenStack Database Certification Program ensuring compatibility with both NoSQL and SQL database management systems on Trove and eliminating the headache of enterprises having to test integration on their own. "We're providing Mirantis customers with the most production-ready OpenStack Trove implementation, saving the work and time necessary to ensure compatibility," said Ken Rugg, CEO of Tesora. "Working...
Docker containerization is gaining rapid popularity with Software-as-a-Service (SaaS) developers because of clear benefits such as simplified and continuous app delivery. Enterprise developers also want to leverage Docker for easy provisioning and efficient testing, but IT has unique needs that Docker does not solve out-of-the-box, such as security and access control, supporting heterogeneous infrastructure, apps and app stacks, backup and recovery, visibility and monitoring, and integration. Ho...