SYS-CON MEDIA Authors: Adrian Bridgwater, Yeshim Deniz, Elizabeth White, Sean Houghton, Glenn Rossman

News Feed Item

Enterprise Rent-A-Car Teams With Turner Sports Basketball Analyst Kenny Smith to Help Fans Choose the Greatest Pick-Up Moment in NCAA(R) March Madness(R) History

Official Corporate Partner of the NCAA(R) to Provide One Lucky Fan With a Trip to the 2015 NCAA(R) Men's Final Four(TM) in Indianapolis

ST. LOUIS, MO -- (Marketwired) -- 03/17/14 -- From buzzer-beater shots and timely free throws to heart-stopping three-pointers and underdog victories, the NCAA® Division I Men's Basketball Championship is filled with moments that inspire, energize and ultimately pick up teams and their fans. This year, Enterprise Rent-A-Car, an official Corporate Partner of the NCAA -- and well known for picking up local customers at no extra cost -- is helping fans identify the greatest pick-up moment in March Madness® history.

In partnership with Turner Sports basketball analyst Kenny Smith, Enterprise is launching the "Ultimate Pick Up Moment." Between March 17 and April 3, fans can use an interactive bracket located on the Enterprise Facebook page to vote for the greatest-ever March Madness pick-up moment. Enterprise defines these moments as game-changing plays and performances in which players defy the odds, do the impossible and inspire everyone watching.

"Just as basketball student-athletes work to pick up their teammates and fans through inspirational plays, Enterprise employees pick up customers and co-workers with best-in-class customer service," said Jim Stoeppler, assistant vice president, Enterprise Brand Marketing. "The Ultimate Pick Up Moment engages our customers and basketball fans nationwide in an interactive experience designed around the service feature we're best known for, 'We'll Pick You Up.' As an official Corporate Partner of the NCAA for the past nine years -- and as one of the nation's top recruiters of college grads -- Enterprise is excited to join NCAA fans in supporting their favorite teams."

"The Ultimate Pick Up Moment adds a new layer of competition that makes this incredible tournament even more fun," said Smith, a college basketball standout at the University of North Carolina who played in the NCAA Division I Men's Basketball Championship for four consecutive years. "I know firsthand how a big-time play can pick up an entire team and lead them to victory, and I am looking forward to reliving some of these unforgettable moments with passionate fans all over the country. I encourage fans to come back during each round to vote for the moments they think deserve top recognition."

Patterned on the NCAA Championship format, 16 individual pick-up moments will be paired against one another, and fans will vote on the matchups through four separate rounds of voting. The moments that receive the most votes in each round will advance and, at the end, one ultimate pick-up moment will be crowned champion. In addition, after voting on each matchup, participants can enter a sweepstakes for a chance to win prizes, and one grand prize winner will score two tickets plus a trip to the 2015 NCAA® Men's Final Four™. For Official Rules, fans can visit the Enterprise Facebook page.

Enterprise's Ultimate Pick Up Moment voting round schedule is as follows:

  • Round 1 (8 matchups) - March 17 - March 21
  • Round 2 (4 matchups) - March 22 - March 26
  • Round 3 (2 matchups) - March 27 - March 31
  • Round 4 (1 matchup) - April 1 - April 3

The Ultimate Pick Up Moment program will be supported by an integrated marketing campaign that includes traditional and digital advertising, public relations and social media efforts. Kenny Smith will also take part in the campaign and will be featured in media appearances and online advertising.

Enterprise is recognized as a top hirer of college graduates by CollegeGrad.com and Diversity Employers Magazine, and this fiscal year alone, is hiring nearly 8,500 college graduates and more than 1,500 interns. The new employees will enter into the Enterprise Rent-A-Car Management Training program and Management Internship program.

"Our relationship with the NCAA clearly extends beyond activations around major sporting events," said Stoeppler. "Many of our new hires are former NCAA student-athletes, and we've found that their personal passion, competitive spirit and strong sense of teamwork help them excel at Enterprise."

For more information, official rules and to vote in Enterprise's Ultimate Pick Up Moment, fans can visit the Enterprise Facebook page. Additionally, fans can follow the action on Twitter using #EnterpriseNCAA. For more information about Enterprise, visit www.enterprise.com.

NCAA, March Madness and Final Four are trademarks of the National Collegiate Athletic Association.

About Enterprise Rent-A-Car
Founded in 1957 and known for an extensive network of locations, everyday low rates and outstanding customer service, Enterprise Rent-A-Car is an internationally recognized brand that was ranked on BusinessWeek magazine's annual list of "Customer Service Champs" for four years in a row. With more than 5,500 offices located within 15 miles of 90 percent of the U.S. population, Enterprise operates not only as a key provider for insurance replacement, weekend getaways and special occasions, but also as a local transportation alternative.

Add to Digg Bookmark with del.icio.us Add to Newsvine

For more information, contact:
Greg Phillips
Enterprise Rent-A-Car
Email Contact

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
In her General Session at 15th Cloud Expo, Anne Plese, Senior Consultant, Cloud Product Marketing, at Verizon Enterprise, focused on finding the right mix of renting vs. buying Oracle capacity to scale to meet business demands, and offer validated Oracle database TCO models for Oracle development and testing environments. Anne Plese is a marketing and technology enthusiast/realist with over 19+ years in high tech. At Verizon Enterprise, she focuses on driving growth for the Verizon Cloud platfo...
"There is a natural synchronization between the business models, the IoT is there to support ,” explained Brendan O'Brien, Co-founder and Chief Architect of Aria Systems, in this SYS-CON.tv interview at the 15th International Cloud Expo®, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that Gridstore™, the leader in hyper-converged infrastructure purpose-built to optimize Microsoft workloads, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Gridstore™ is the leader in hyper-converged infrastructure purpose-built for Microsoft workloads and designed to accelerate applications in virtualized environments. Gridstore’s hyper-converged infrastructure is the ...
This builds on Puppet Labs' first class Windows support, including native .MSI packages for x32 and x64 operating systems, modules to extend common Windows server management tools, including Powershell, and integrations with Microsoft Azure and Visual Studio. By automating common Windows administration tasks, Puppet Labs is enabling users to adopt DevOps practices, thereby reducing the time needed to deploy applications from weeks to hours.
DevOps Summit 2015 New York, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that is obsolete...
WebRTC defines no default signaling protocol, causing fragmentation between WebRTC silos. SIP and XMPP provide possibilities, but come with considerable complexity and are not designed for use in a web environment. In his session at @ThingsExpo, Matthew Hodgson, technical co-founder of the Matrix.org, discussed how Matrix is a new non-profit Open Source Project that defines both a new HTTP-based standard for VoIP & IM signaling and provides reference implementations.
"SAP had made a big transition into the cloud as we believe it has significant value for our customers, drives innovation and is easy to consume. When you look at the SAP portfolio, SAP HANA is the underlying platform and it powers all of our platforms and all of our analytics," explained Thorsten Leiduck, VP ISVs & Digital Commerce at SAP, in this SYS-CON.tv interview at 15th Cloud Expo, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
SAP is delivering break-through innovation combined with fantastic user experience powered by the market-leading in-memory technology, SAP HANA. In his General Session at 15th Cloud Expo, Thorsten Leiduck, VP ISVs & Digital Commerce, SAP, discussed how SAP and partners provide cloud and hybrid cloud solutions as well as real-time Big Data offerings that help companies of all sizes and industries run better. SAP launched an application challenge to award the most innovative SAP HANA and SAP HANA...
There's Big Data, then there's really Big Data from the Internet of Things. IoT is evolving to include many data possibilities like new types of event, log and network data. The volumes are enormous, generating tens of billions of logs per day, which raise data challenges. Early IoT deployments are relying heavily on both the cloud and managed service providers to navigate these challenges. In her session at Big Data Expo®, Hannah Smalltree, Director at Treasure Data, discussed how IoT, Big D...
Connected devices and the Internet of Things are getting significant momentum in 2014. In his session at Internet of @ThingsExpo, Jim Hunter, Chief Scientist & Technology Evangelist at Greenwave Systems, examined three key elements that together will drive mass adoption of the IoT before the end of 2015. The first element is the recent advent of robust open source protocols (like AllJoyn and WebRTC) that facilitate M2M communication. The second is broad availability of flexible, cost-effective ...
Scott Jenson leads a project called The Physical Web within the Chrome team at Google. Project members are working to take the scalability and openness of the web and use it to talk to the exponentially exploding range of smart devices. Nearly every company today working on the IoT comes up with the same basic solution: use my server and you'll be fine. But if we really believe there will be trillions of these devices, that just can't scale. We need a system that is open a scalable and by using ...
DevOps Summit 2015 New York, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that is obsolete...
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at Internet of @ThingsExpo, James Kirkland, Chief Ar...
The term culture has had a polarizing effect among DevOps supporters. Some propose that culture change is critical for success with DevOps, but are remiss to define culture. Some talk about a DevOps culture but then reference activities that could lead to culture change and there are those that talk about culture change as a set of behaviors that need to be adopted by those in IT. There is no question that businesses successful in adopting a DevOps mindset have seen departmental culture change, ...
The 3rd International Internet of @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that its Call for Papers is now open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.