SYS-CON MEDIA Authors: Roberto Medrano, Dmitriy Stepanov, Gilad Parann-Nissany, Srinivasan Sundara Rajan, Sean Houghton

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New York Honda dealership encourages consumer research with new site feature

Honda Manhattan offers detailed comparisons of their vehicles against a range of competitors

NEW YORK, March 17, 2014 /PRNewswire-iReach/ -- Today's car shopper is faced with a great deal of options, but once they've narrowed it down to a segment and asked themself some basic questions about features, space, capability, and price range, it then comes down to deciding between a few competitive choices. In the past, consumers went on day-long excursions, traveling from dealership to dealership to ask questions and make comparisons between popular models. Today, buyers are afforded the luxury of shopping around from the comfort of home, and it's up to dealers to find new ways to convince these customers that they've got the best options on the market.

(Photo: http://photos.prnewswire.com/prnh/20140317/MN84428)

One Manhattan dealership has tackled this challenge head-on by providing an entire page of their website dedicated to model research. Visitors to the Honda Manhattan site are able to compare specs and features on a number of Honda models, side-by-side against some of their biggest competitors in the auto world. By using objective data like MSRP, horsepower, fuel economy numbers and feature availability, Honda Manhattan provides a relatively unbiased resource for customers to utilize while shopping.

Honda Manhattan makes an effort to provide consumers with research materials for their most popular models, including sedans, crossovers, and minivans. Some examples of comparisons performed by Honda Manhattan are the 2014 Honda CR-V vs. the 2014 Hyundai Tucson, the 2014 Honda Civic vs. the 2014 Chevy Cruze, and the 2014 Honda Odyssey vs the 2014 Toyota Sienna.

Interested parties are invited to view Honda Manhattan's website at www.hondamanhattan.com where they'll find the aforementioned comparison pages as well as a number of other shopping tools such as full inventory listings, service coupons, and a regularly updated blog. Customers are also welcome to contact the sales department by phone at 212-315-3939.

Media Contact: Joe Ciaccia, Honda Manhattan, 212-315-3939, [email protected]

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SOURCE Honda Manhattan

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