SYS-CON MEDIA Authors: Adine Deford, Cynthia Dunlop, Harry Trott, Xenia von Wedel, Peter Silva

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2014 O'Toole Creative Winners Announced at 4A's LA Transformation Conference

LOS ANGELES, CA -- (Marketwired) -- 03/17/14 -- The 4A's, the leading trade association representing the advertising agency business, announced winners for its celebrated 2014 4A's O'Toole Awards for Creative Excellence during its Transformation conference today.

Winners include: BBDO New York, Baldwin& and Barton F. Graf 9000 LLC. BBDO New York takes home both the O'Toole Box award and the Large Agency award (full list below).

The O'Toole Creative Awards, dubbed the creative prizefight of the year, were presented today by Susan Credle, Chief Creative Officer, Leo Burnett USA and Victor Ortez, former WBC Welterweight Champion.

On Tuesday, March 18, the 4A's will present The O'Toole Media Awards. These awards are given to member agencies that consistently drive media excellence through innovation, transformation and creativity in media planning and/or buying functions.

Joe Apprendi, CEO of Collective will present the O'Toole Media Awards. Collective is the founding sponsor of the Media Awards and will donate $30,000 to the 4A's Foundation, which uses funds to underwrite scholarships for multicultural students in media and create arts. Each winner will receive $10,000 for a charity of their choice and are encouraged to donate to the 4A's Foundation.

2014 O'Toole Creative Awards Winners

Creative O'Toole Awards

O'TooleBox
BBDO New York Lowe's, "Vine Fix in Six Campaign"

Large Agency
BBDO New York
Clients: AT&T, The Economist, FedEx, Foot Locker, GE, Guinness, Lowes and Peta

Mid-Size Agency
Barton F. Graf 9000 LLC
Clients: ClimateNameChange.org, Dish - TalkBoston.com, Clash of Clans, Little Caesars, Kayak

Small Agency
Baldwin&
Clients: Cree, LED Bulb, GÜD, Burt's Bees Intense Hydration

Since 1991, the O'Toole Awards have recognized the highest level of excellence for an agency's body of work on behalf of multiple clients, with entries open to creative agencies of all sizes, including international agencies. In 2013, the 4A's added the category for media planning and buying excellence.

About the 4A's
The 4A's is the national trade association of the advertising agency business. Its membership comprises virtually all of the large, multinational agencies and hundreds of small and mid-sized agencies from across the United States that employ some 65,000 people. More than 1,200 member agency offices representing some 750 agency brands who offer a wide range of marketing communications services and place 80 percent of all national advertising are served by the 4A's. The management-oriented association, founded in 1917, helps its members build their businesses, and acts as the industry's spokesperson with government, media, and the public sector. For more information, visit the 4A's Web site at www.aaaa.org.

About the O'Toole Awards
Established in 1991, the 4A's O'Toole Awards for Creative Excellence competition is one of the most competitive and highly-regarded award programs in advertising. In order to win, an agency must submit an entire body of stellar work across several different clients. Its purpose is to recognize agencies that consistently set and maintain the very highest standards. All proceeds go to the 4A's Foundation, Inc., which was established in 1997. A primary goal of the Foundation is to award scholarships to multicultural students of the advertising arts.

About the 4A's Foundation
The 4A's Foundation has administered over $2 million dollars in scholarships to multicultural college students on behalf of member agencies that seek to build a pipeline of talent. Since its inception in 1997, over 350 advertising professionals have benefited from the Foundation's resources and it continues to attract top agencies from around the country who are reinvesting in the Foundation.

About Collective

Collective is a leading data-driven, programmatic advertising company that connects brand marketers to audiences with personalized ad experiences across screens and formats. Collective's unified view of the consumer platform breaks down traditional media silos and enables brands to control audience reach & frequency and choreograph messaging across TV, PC, tablet and smartphone devices. Headquartered in New York with offices in Atlanta, Boston, Chicago, Dallas, Detroit, Los Angeles, San Francisco, London and Bangalore. Collective is backed by Accel Partners, Cox Media Group, Greycroft Partners, iNovia Capital and Samsung Ventures. To learn more about Collective, visit www.collective.com.

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