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Presenting the Glen Grant 50 Year Old. The Time has Come.

MILAN, March 18, 2014 /PRNewswire/ --



This year Glen Grant is releasing an exceptionally rare edition, the Glen Grant 50 Year Old - a fitting tribute to the innovation and whisky craftsmanship woven into the legend of Glen Grant.

To view the Multimedia News Release, please click:

http://www.multivu.com/mnr/65033-campari-glen-grant-50

On 28 October 1963 a rather special cask was hand filled by a young man who, at the time, was unaware that this liquid gold would ultimately shape his destiny. It would slowly mature for 50 years until 25 November 2013, when it reached its zenith - a robust, full-bodied and perfectly balanced single malt of distinction.

That young man, Dennis Malcolm, became the Master Distiller of one of Scotland's finest distilleries, Glen Grant. The cask he watched over for half a century, containing a true masterpiece, is now ready to be presented to the world - once again proving that Glen Grant excels at making single malt - from barley to bottle.

Dennis Malcolm comments, "Only time measures our pursuit of perfection. Maturation cannot be rushed. Like people, casks mature at their own pace. I have protected and cared for this barrel for 50 years, letting it breathe and patiently waiting for the magic and interaction of whisky and wood."

Only 150 bottles of this exclusive timeless collector's item will be released globally. Each piece is unique and handcrafted in every sense - presented in a hand-blown crystal glass decanter, masterfully created and individually refined by the skilled craftsmen at Glencairn Crystal, the last family-owned crystal glass company in Scotland. Each decanter is hand engraved, hand numbered and finished with the number 50 in 18-carat gold lettering. The design of the decanter is an exact replica of Glen Grant's tall, slender pot stills - a creation of Glen Grant's legendary innovator, James 'The Major' Grant.

It is housed in a copper-lined Scottish oak box - made from new oak, worked by a skillful cabinetmaker with a practiced carpenter's hand and an astute eye for detail.

Each Glen Grant 50 Year Old comes with a certificate of authenticity, signed by Dennis Malcolm and every craftsman involved.

In an age beset by instant gratification, that which has been expertly crafted by hand - with skills honed and passed down through the ages - is a true rarity.

The Glen Grant 50 Year Old is the apotheosis of master craftsmanship: a wide array of age-old skills creating a collective masterpiece that is unquantifiable. It is both aged and timeless. But now, the time has come.

The Glen Grant 50 Year Old will be launched in Asia's Travel Retail Market. It will be available in Hong Kong from Friday 21 March and shortly following in Singapore, Seoul, Shanghai, Beijing and Taipei. As of June 2014, it will be launched internationally in other duty free and domestic markets.

Price: Upon Request

Notes to Editors

About Glen Grant

Glen Grant became part of the Gruppo Campari portfolio in 2006. The Glen Grant range includes the refined Major's Reserve, 10 Year Old, 16 Year Old, 1992 Cellar Reserve, the 170th Anniversary Limited Edition, the Five Decades Edition and the Glen Grant 50 Year Old. Glen Grant was founded in 1840 in Speyside, Scotland by former smuggling brothers John and James Grant.  The unique and seductively smooth taste for which Glen Grant is renowned is the result of the innovative tall slender stills and special purifiers that James 'The Major' Grant, son of founding brother James Grant, introduced over a century ago and that are still used to this day.

About Gruppo Campari

Davide Campari-Milano S.p.A., together with its affiliates ('Gruppo Campari'), is a major player in the global beverage sector, trading in over 190 nations around the world with leading positions in Europe and the Americas. The Group was founded in 1860 and today is the sixth-largest player worldwide in the premium spirits industry. The Group's portfolio, with over 50 brands, spans spirits, the core business, wines and soft drinks. Internationally-renowned brands include Aperol, Appleton, Campari, Cinzano, SKYY Vodka and Wild Turkey. Headquartered in Sesto San Giovanni, Italy, Campari owns 15 plants and 4 wineries worldwide and has its own distribution network in 16 countries. The Group employs over 4,000 people. The shares of the parent company, Davide Campari-Milano S.p.A. (Reuters CPRI.MI - Bloomberg CPR IM), are listed on the Italian Stock Exchange since 2001. For more information: http://www.camparigroup.com/en

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